News
20,265 articles covering the AdTech ecosystem
Many leaders have banned TikTok on government devices. Zohran Mamdani is moving NYC in the other direction.
Across the world, many government officials are wary about TikTok, but Zohran Mamdani is not one of them. The Mayor of New York City achieved a historic victory last November, and he likely could not have pulled it off without TikTok. Mamdani's clever, polished social media content helped him cultivate credibility among young people, who in turn boosted his successful campaign. Visit Tubefilter for more great stories.
News Outlets Share Coverage Plans for Historic Artemis II Launch
The historic launch will take place from the Kennedy Space Center in Florida.
Commerce Media Needs Less Drama, More Co-Building: Digitas’ Christ Klausner
SAN JUAN, Puerto Rico – If there is one thing Christa Klausner would like the industry to stop doing, it is obsessing over “tension.” Yes, commerce media networks want control. Yes, agencies want flexibility. No, this is not a reality show. “Tension is kind of a strong word,” said Klausner, executive vice president of commerce [...]
How brands, agencies are operationalizing AI as the tech matures
Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy & Legal Summit.
Watch the newest commercials from King’s Hawaiian, Google Gemini, Michelob Ultra and more
Michelob Ultra calls attention to its status as the official beer sponsor of the FIFA World Cup 2026.
Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.
Top Shelf: How Patrón Stays Premium With Craft and Conviction in a Digital World
Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
Advent International acquires majority stake in Salt & Stone
Following the deal, which is expected to close next month, the body care brand’s current senior management will continue leading the company.
New Balance partners with Kizik’s parent company for hands-free tech
The licensing deal with HandsFree Labs will bring slip-in sneakers to New Balance customers by next year.
The new standard: How benchmarks are transforming performance evaluation
Discover how reliable benchmarks help advertisers make confident decisions, identify optimization opportunities and compare performance against truly competitive peers.
How Workday is building an AI-ready marketing engine with Adobe
The partnership helps Workday deliver more seamless, personalized and data-driven customer experiences.
‘Letting Cam Be Cam’: How Brands Can Work With Athlete Creators Like Cam Newton
Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
SpartanNash zips along with store renovations
The grocery company has debuted improvements to multiple supermarkets following its acquisition last year by C&S Wholesale Grocers.
More than a Store: 4 ways grocers can do more with merch
Trader Joe’s tote bags are going viral, again. But it isn’t the only grocer capitalizing on logo-bearing goods to fuel consumer loyalty.
Macy’s introduces AI-powered shopping assistant
After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations.
J. Jill sales decline continues amid tough economic backdrop
The apparel retailer is working to expand its customer base after a challenging holiday period, with Q4 sales dropping 3.1%.
RH builds out global strategy with leadership appointments
David Stanchak rejoined as chief real estate and transformation officer, while Veronica Schnitzius was named chief manufacturing and sourcing officer.
Aerosoles owner agrees to buy Allbirds for $39M
Sales plummeted last year and the direct-to-consumer footwear brand, which has never turned a profit, closed all full-price U.S. stores in Q1.
From Idea to App Store: Thunkable AI Enables Anyone with a Dream and Device to Build, No Technical Skills Required
AI-powered platform can turn anyone into a creator—with native mobile app publishing support and no coding required Thunkable, a leader in no-code mobile app development, announces the launch of its new vibe coding platform Thunkable AI. The most robust end-to-end native iOS, Android, and web app builder on the market has added the latest advancements […]
Stellar Launches Web-Based Online File Repair Service
No download. No complexity. Instant fixes. 30 years of trusted repair expertise directly through your browser. Stellar, a global leader in data care solutions, has launched its web-based Online File Repair platform, designed to help users repair corrupted files directly within a browser environment. The platform allows users to repair damaged files instantly, eliminating the […]
Cyara Launches Agentic Testing to Help Enterprises Deploy AI Agents With Confidence
New voice agent testing and AI governance modules deliver continuous validation for autonomous CX, catching failures before customers do Cyara, the global leader in AI-powered customer experience (CX) assurance, announced new agentic testing and AI governance capabilities that give enterprises the tools to validate, monitor, and control AI agents across voice and digital channels, before and […]
Sifted Launches 3PL Brand Management to Help Logistics Providers Maximize Profitability and Deliver Transparent Client Experiences
Sifted, the leader in parcel spend management powered by Logistics Intelligence technology, announced the launch of 3PL Brand Management, a new solution within the SiftedAI platform. It is designed to help third-party logistics providers (3PLs) gain precise control over brand-level profitability, automate complex billing workflows, and deliver transparent, client-ready insights at scale. As 3PLs expand their customer […]
Cox Business Unveils New AI-First Contact Center Solution Powered by RingCentral
Advanced new solution helps streamline customer operations through a personalized, AI-first, unified communications platform Cox Business, a leading provider of advanced cloud and managed IT solutions, announced the launch of Cox Business Contact Center with RingCentral, Inc. , a global leader in AI-powered business communications. This B2B product portfolio expansion introduces an AI-first, omni-channel platform […]