News
20,265 articles covering the AdTech ecosystem
Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action
New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined. Comcast Advertising, the advertising division of Comcast, released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full‑funnel driver of performance—and the engine that makes every other […]
Redpanda Streaming Delivers Industry’s First Adaptable Streaming Engine
New multi-modal architecture allows enterprises to unify mission-critical apps, agentic AI workloads, and data lakes using a single platform, eliminating “streaming sprawl” Redpanda, creators of the Redpanda Agentic Data Plane (ADP) for enterprise AI, announced the general availability of the industry’s first adaptable data streaming engine — a single, multi-modal platform that allows enterprises to […]
Celigo Ora and Agent Builder Bring the Power of Enterprise-Grade Automation to Every Team Through Natural Language
New capabilities provide a governed path from simple integrations to adaptive AI agents to drive faster business impact on a single platform Celigo, the intelligent automation platform built for AI, announced Celigo Ora, a first-of-its-kind natural language interface that gives every team direct access to build, manage and govern automation across their business systems. Ora, […]
Hightouch Launches Zero-Fee DSP Marketplace Solution to Unlock Offsite Media Margins
Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half Hightouch, the leader in data and AI for marketing, announced direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and […]
SHIFT Communications Adds AI-Centric Growth-Stage Companies to B2B Technology PR Client Roster
Leia Inc., Symbotic, Signifyd and Exol select SHIFT as agency partner to build Performance Communications and PR programs SHIFT Communications, an integrated PR agency with a specialization in B2B technology, announced the addition of multiple AI-focused technology clients to its roster. The Agency continues to be a strong partner for B2B technology and SaaS companies, delivering […]
UTA Agent Paul Coggiola Exits to Head New Creators Division at LIFT Management
Veteran agent Paul Coggiola has left UTA to lead LIFT Creators, a new division of athlete-representation firm LIFT Management focused on digital influencers. Coggiola will serve as president of LIFT Creators. At UTA, he led the agency’s sports crossover team. At LIFT, he’s already signed clients to join him at the new agency including Kickball […]
Mike’s Hard Lemonade looks to win over Gen Z with animated lemons
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.
Google Explains Googlebot Byte Limits And Crawling Architecture via @sejournal, @MattGSouthern
Google's Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits And Crawling Architecture appeared first on Search Engine Journal.
Samsung Ads Launches TotalView for Tracking Reach Across Linear and Streaming TV
Samsung Ads, the advertising arm of Samsung's media business, has announced a new solution for advertisers seeking clarity into the performance of their TV campaigns. Launched today, TotalView provides a unified view of reach across linear and streaming, within the Samsung Smart TV ecosystem. In the context of ongoing fragmentation of viewing in TV environments, Read More
Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France
At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...] The post Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France appeared first on ExchangeWire.com.
McDonald’s expands KPop Demon Hunters world with meals and other content
W+K campaign builds out a fictional rivalry, letting fans choose sides through themed meals and interactive content.
Liquid Death is giving away a house where soda-flavored water flows from every tap
The water brand teamed with home builder Taylor Morrison on the fully functional, move-in-ready home.
EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push
A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.
Virtual Vanguard Recap: David Sable
In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]
Trader Joe’s unveils plans for 8 more stores
So far this year, the specialty grocer has announced plans for 17 new stores and opened two.
How Aerie is pushing back against AI content with Pamela Anderson
Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
Connor Storrie Butt-Dials His Way Into a Scary Movie in New Verizon Campaign From Director Nia DaCosta
Connor Storrie is giving “Scream” vibes in a new film campaign for Verizon. Directed by Nia DaCosta, the almost five-minute short, “Look Behind You,” features the “Heated Rivalry” star arriving at a secluded — what else? — cottage in the woods. While cooking dinner and reading a script, the house stereo seemingly goes on by […]
Banijay Launching Immersive ‘Black Mirror Experience’ in Montreal
Banijay is getting ready to expand its flagship IP “Black Mirror” with the launch of a dedicated immersive adventure inspired by Charlie Brooker’s hit dystopian anthology. Called “The Black Mirror Experience,” the attraction is set to open in May at Infinity Experiences in Montreal, Canada, with additional locations to follow. Produced by Banijay Live Studio […]
Variety Lands Two 2026 Webby Awards Nominations
The nominees for the 30th Annual Webby Awards have been announced — and Variety has received two nominations from the awards program honoring the best of the internet. Winners of the 2026 Webby Awards will be announced Tuesday, April 21, at a ceremony hosted by stand-up comedian and “The Daily Show” correspondent Josh Johnson on […]
Meta’s Instagram Agrees to Add Disclaimer to Use of PG-13 in Describing Teen Accounts After Movie Studios Threw Legal Flag
Instagram will continue to use the movie industry’s PG-13 rating in referring to its parent-controlled Teen Accounts — but it’s going to “substantially reduce” references to the mark, and when it does, Instagram will add a disclaimer explaining that “There are lots of differences between social media and movies.” The Motion Picture Association announced Tuesday […]
Fanta reaches out to gamers with Xbox anniversary collaboration
The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.
So Your Traffic Tanked: What Smart CMOs Do Next
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do Next appeared first on Search Engine Journal.
The Science Of What AI Actually Rewards via @sejournal, @Kevin_Indig
Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals. The post The Science Of What AI Actually Rewards appeared first on Search Engine Journal.
Skoda UK and Chelsea FC Women save people from boring weekend plans
Leo UK created the campaign.