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20,264 articles covering the AdTech ecosystem
Fandom-focused creative agency The Forge launches
The shop aims to help brands “build relevance by understanding fandom as infrastructure, not subculture.”
What marketers can learn from the manosphere
How can we offer millions of young men something that resonates as strongly with their hopes and fears as the manosphere does?
Omnicom CEO John Wren earned $70m package in 2025
Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
Born Social appoints head of UK growth
Role will work with Croud’s chief growth officer, James Wilde, on shared pitches.
Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est
À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est appeared first on ExchangeWire.com.
Regulating Social Media: Where do we go from here?
We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here? appeared first on ExchangeWire.com.
A New Wave of Challengers is Ramping Up the Mayo Marketing Arms Race
From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share
How McDonald’s Became Part of the KPop Demon Hunters Universe
McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.
Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone’s Invited
Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.
Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It
It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature […] The post Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It appeared first on AdExchanger.
Reclaiming The Original Promise Of Programmatic
No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the […] The post Reclaiming The Original Promise Of Programmatic appeared first on AdExchanger.
Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach
Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™ — a powerful new solution that provides a […]
BRX Group Launches CMO.OSX™ to Support Organisations Through AI-Driven Change
BRX Group announced the launch of CM.OSX™ and the appointment of Alison McKinnon as founding Managing Partner. CM.OSX™ stands for Critical Marketing Operating Systems. It is designed to help CMOs, Marketing teams and In-House Agency functions make the right choices when it comes to the accelerated change brought on by AI. BRX Group CEO Bridget […]
Storyblok Introduces FlowMotion to Turn Every Content Update Into an Automated Workflow
75% of marketers lose at least one workday each week to content coordination. FlowMotion automatically coordinates activities across systems in minutes from a single content trigger. Storyblok announced the release of FlowMotion, a new CMS automation and orchestration layer designed to help marketers and developers turn content changes into reliable, governed execution across the entire digital and […]
US shops dominate first indie league of 2026
Only one UK-based agency made the top 20.
AI doesn’t charge by the hour, so why do we?
To value our collective creative craft, we must stop subsidising our own obsolescence, says the chief executive of Uncharted Studio.
School Reports 2026: The most-read media agencies
Which media agencies are readers most interested in this year?
Why platforms are betting on creators to win the fight for ad dollars
Platforms including TikTok, YouTube, Meta, LinkedIn and Tubi made creators the throughline of their annual advertiser presentations last week.
Dentsu Creative wins Farmers Insurance—and 10 more agency reviews to know about
Wendy's, Farmers Insurance and the U.S. Army are among those taking a look at their agency relationships.
How to reach Gen Z wedding couples—what brands can do now
Gen Zers are spending less on weddings, but spending with intention.
How mid-sized brands are competing without big budgets—join the May Editors Roundtable
Learn how mid-size brands move faster, spend smarter and build relevance. Join Ad Age’s Editors Roundtable in May to get practical tactics you can use now.
Dismantling excuse culture—Innocean on turning limitations into possibilities
Inside the agency’s quest to understand excuses and the limiting beliefs behind them.
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is bringing itself into more direct competition with Amazon and Google.