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20,264 articles covering the AdTech ecosystem
Why Scripps Is All In On Women’s Sports
Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on […] The post Why Scripps Is All In On Women’s Sports appeared first on AdExchanger.
StackAdapt Named a Strong Performer in Omnichannel Advertising Platforms, Q1 2026 Analyst Evaluation
Recognition acknowledges that “StackAdapt is favored for its low total cost of ownership and transparent pricing” StackAdapt, the leading AI advertising and orchestration platform, announced it has been named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. The report evaluated top omnichannel advertising platforms across a comprehensive set of criteria across […]
Jumbula Announces it Will Leverage Tableau from Salesforce to Deliver Advanced Data Analytics
Jumbula collaborates with Salesforce to integrate Tableau BI, delivering advanced analytics, real-time insights, and enhanced reporting for data-driven growth. Jumbula, a leading provider of online registration and management software, announced it is significantly expanding its use of Salesforce, a global leader in customer relationship management (CRM) solutions, to drive the next chapter of its business […]
Tata Communications Unveils Self-Healing Network, Marks New Frontier in Global Data Centre Connectivity
Tata Communications redefined resilience for the global digital economy with the launch of IZO™ Data Centre* Dynamic Connectivity, a software-defined platform designed to transform how enterprises connect their Data Centres in an increasing AI driven and distributed world. In today’s digital economy, every enterprise depends on the ability to always be connected with an uninterrupted […]
MarTech Interview with Jen Jones, Chief Marketing Officer @ Siteimprove
Jen Jones, Chief Marketing Officer, Siteimprove discusses some of the trends that will reshape B2B SaaS marketing in 2026 in this MarTech Series interview: ______ Hi Jen, what are you most looking forward to as Siteimprove’s new CMO? I love a good scale story. High-growth companies give marketers the opportunity to tell meaningful stories about transformation and market shifts, […]
How To Identify Which LLM Is Actually Working For You [Webinar] via @sejournal, @hethr_campbell
Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice. The post How To Identify Which LLM Is Actually Working For You [Webinar] appeared first on Search Engine Journal.
“Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company
We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry… The post “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company appeared first on ExchangeWire.com.
PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM appeared first on ExchangeWire.com.
Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote
In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...] The post Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote appeared first on ExchangeWire.com.
Is Cindy Rose right to link bonuses to WPP’s overall performance?
As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.
How can an agency score a 9 in Campaign’s School Reports?
Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.
CIMM Is Out To Prove That All Media Isn’t Equal
The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […] The post CIMM Is Out To Prove That All Media Isn’t Equal appeared first on AdExchanger.
CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.
Why The Guardian’s first reader-facing AI product isn’t a chatbot
The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.
In graphic detail: The long road to accountability for social media platforms
Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.
Time pitches GEO insights into a new brand offering
Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.
She’s So Anthro-popular; Junked Food
Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy […] The post She’s So Anthro-popular; Junked Food appeared first on AdExchanger.
Partnership with Allen Media will Make News Advertising Cool Again: Anoki AI’s Abbey Thomas
NEW YORK – At the IAB NewFronts 2026, Abbey Thomas of Anoki AI had a message that might make media buyers do a double take: thanks to a new partnership with Allen Media Group, advertising in news may no longer feel like a reputational gamble. Speaking with David Kaplan of Beet.TV, Thomas laid out how [...]
With star-studded show ‘The Marketers’, Adobe buys into the branded web series renaissance
Adobe wants to find some hot new slogans and jingles that make PDFs seem cool, so it put Hasan Minhaj and Patty Guggenheim on the case. The two Hollywood stars portray the titular characters in The Marketers, a branded web series that just launched its "second season" on YouTube. I put "second season" in quotation marks because the first iteration of The Marketers was nothing more than a glorified commercial. In a 2025 ad, Minhaj and Guggenheim heard auditions from a diverse range of stars -- including Kristin Chenoweth, Chance the Rapper, and TikToker Leenda Dong -- who proposed theme songs for the Adobe Acrobat software. Visit Tubefilter for more great stories.
True Crime can have some grisly content. So how does Law&Crime get its sponsors?
True crime content has exploded across platforms like YouTube and TikTok, becoming a dominating force in digital entertainment with videos, podcasts, posts, and more. As of 2024, a full 84% of the U.S. population consumes true crime content. But it’s always been a top genre. For as long as crimes have been committed, eager audiences […] Visit Tubefilter for more great stories.
What’s Coming to Disney+ in April 2026
Disney+ is heading into April with a packed lineup of premieres, returning favorites and major live sports. April kicks off with the premiere of “Dear Killer Nannies” and “Pizza Movie.” ESPN broadcasts events begin early, including the NCAA Women’s college basketball games, along with Men’s hockey. On the entertainment side, new and returning titles arrive […]
Missing People campaign highlights that tragedy is not entertainment
BBH London created the campaign.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/29/2026
BabyBillion has pulled off a rare feat in our Global Top 50 chart. The India-based family channel finished #1 in each of the last four editions of our weekly YouTube viewership ranking. That means it has run the table for the month of March, going wire-to-wire as the #1 channel. This week, it added 1.52 billion weekly views. Global events have shaken up the rest of the charts. YouTube is a trusted news source for people around the world, and those updates are currently in high demand. Visit Tubefilter for more great stories.