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Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed
Meta has a habit of repurposing features that achieve popularity on other platforms, and its 2026 NewFronts presentation offered more of the same. New ad formats coming to platforms like Facebook and Instagram will help Meta keep pace with TikTok's cultural relevancy, YouTube's creator economy prowess, and the entire tech industry's AI frenzy. One of the focal points of Meta's NewFronts pitch was its effort to put advertisers "at the center of culture." The Reels trending ads Meta announced a year ago are getting a makeover. Those spots, which run during important dates on the calendar, will now be active during Fashion Week, F1, Black Friday, and NFL games. Visit Tubefilter for more great stories.
Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”
Since 1960, the Clio Awards have dished out annual trophies to the most memorable ads the creative marketing world has to offer. In 2026, that old-school ceremony is getting a new media reinvention. An event called Clio Creators will honor shining examples of sponsored creator content across all major social media platforms. The Clios lineup already includes a number of category-specific ceremonies in fields as diverse as music, sports, and cannabis. The latest addition to that series of events will pay homage to the impactful and lucrative work creators are doing across their channels. A 2025 report from IAB pegged the creator economy as a $37 billion business, and more brands are flowing into the space with each passing day. Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Love and hate
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI
At its 2026 NewFronts presentation, YouTube wanted advertisers to know it’s never been easier to ply their wares on its platform. Chasing its announcement earlier this week that longtime creator marketing hub BrandConnect will be revamped into a platform called YouTube Creator Partnerships, YouTube wooed marketers with a three-step plan called “Bring, Build, Boost.” “So […] Visit Tubefilter for more great stories.
E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.
How ‘What’s Poppin?’ Creator Davis Burleson Went From TikTok to Hosting SiriusXM Radio Shows: ‘You Have Your Platform, What are You Going to Do With It?’
Internet star Davis Burleson has spent his entire life performing. As a child, he would spend hours pretending to host “American Idol” in his backyard in Texas, interviewing imaginary contestants. After moving to New York City in 2020, Burleson continued his interviews, this time with real people scattered across Washington Square Park, asking them about […]
Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV pitches advertisers on CTV reach and 'super creators.'
3 Takeaways on the Future of TV Ads From the NewFronts Mainstage
The IAB NewFronts Mainstage featured ad-tech solutions and new content avenues for advertisers.
Week of March 16 Morning News Ratings: The Total Viewers Race Gets Tight
GMA was the only morning show with double-digit growth in the Adults 25-54 demo.
Advertisers Say OpenAI Is Extending Its Ad Pilot Beyond April
The ChatGPT maker is extending its sponsored message pilot beyond April, expanding internationally, and locking in advertiser commitments as it builds toward a full ad stack.
Meta’s NewFront Message To Advertisers: Embrace The Noise
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it. The post Meta’s NewFront Message To Advertisers: Embrace The Noise appeared first on AdExchanger.
This program brings an iconic game show to a new audience. What is YouTube Jeopardy?
On March 31, a trio of creators will have control of an iconic, blue-tinted game board. On that date, Ken Jennings will host a "YouTube Edition" of Jeopardy!, with creators Rebecca Black, Monét X Change, and Brennan Lee Mulligan featured as the contestants. As with the standard version of Celebrity Jeopardy!, the three participating YouTube stars will be playing for charities. Monét X Change will compete GLAAD, while both Black and Mulligan selected The Trevor Project as the recipient of their winnings. Visit Tubefilter for more great stories.
LISTEN: OpenAI Shuts Down Sora, Disney Dodges Video AI Bullet — For Now
On today’s episode of “Daily Variety” podcast, Variety’s Todd Spangler and Gene Maddaus examine why OpenAI abruptly pulled the plug on its generative AI video creation model, Sora, and why Disney insiders are relieved that the Mouse House’s character licensing deal with Sora has gone away, as has Disney’s plan to invest $1 billion in […]
Google Takes Search Live Global With Gemini 3.1 Flash Live via @sejournal, @MattGSouthern
Google expands Search Live to 200+ countries, powered by its new Gemini 3.1 Flash Live model with multilingual voice and camera search in AI Mode. The post Google Takes Search Live Global With Gemini 3.1 Flash Live appeared first on Search Engine Journal.
Glen Fellman
Stratacomm, an independently owned marketing communications agency, named Glen Fellman creative director.
Horizon Media’s New COO Has a Mandate to Kill Billable Hours
Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.
Google Started Rewriting News Headlines. Publishers Say It’s Setting a Dangerous Precedent
The tech giant's creeping editorial role is alarming publishers and costing them more than just traffic.
Innovid Helps Marketers Navigate Reddit
Making sense of Reddit and the sub-reddits of its 100,000+ communities has always been a challenge for advertisers in a space that is traditionally ad-unfriendly. But independent software platform Innovid, which helps with the creation, delivery, measurement, and optimization of advertising, says the expansion of its Social Ads Manager can bring some order to what often seems […] Innovid Helps Marketers Navigate Reddit first appeared on Street Fight.
Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday
Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those […]
Ferrero plans largest marketing commitment to date for World Cup push
The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.
Google Adds New Performance Max Controls And Reporting Features via @sejournal, @brookeosmundson
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance. The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.
‘The Sunburnt Car’ burns like human skin to show the risks of sun exposure
TBWA\Eleven’s striking installation in Sydney highlights the overlooked risks of UV exposure while driving.
Kristen Cavallo returns as CEO of Martin; Danny Robinson to retire
Kristen Cavallo is set to start in April.
Watch the newest commercials from Experian, Dick’s Sporting Goods, Allstate and more
Lil Dicky and Diana Taurasi star in the latest from Dick’s Sporting Goods.