News
20,250 articles covering the AdTech ecosystem
Agency Brief—Dept hires WPP Open exec to serve as chief product officer
This week, we’ve got the exclusive on Dept hiring a WPP Open executive, plus plenty more.
Ad Age crossword puzzle—courtside strategy
Player-led, fan-focused storytelling illustrates how brands translate experience into connection during March Madness.
Entries open for 2026 Ad Age Leading Women and Rising Stars—submit by May 13
A practical entry guide for the 2026 Ad Age Leading Women and Rising Star Awards with eligibility, what to include, pricing, deadlines and links to submit. The final deadline is May 13, 2026 at 5 p.m. ET.
How agency buyers evaluate AI claims in M&A deals
Tips for how to spot an agency using AI in ways that make sense for the customer.
Why Sora had already lost marketers to rival AI tools—and what comes next
The AI video model was once a darling to the ad industry, but OpenAI is now sunsetting it.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos
This week's notable ads came from brands including Aerie, KFC, Peroni, and more.
LILT Launches Assist: An Autonomous Agent to Run Global Content Programs
Assist moves beyond simple translation to intelligent orchestration of content workflows, brand governance, and real-time analytics for the modern enterprise LILT, the #1 enterprise multilingual AI platform, announced the launch of LILT Assist, an autonomous AI agent that manages the end-to-end production of multilingual content. While legacy “co-pilots” require constant human steering, Assist functions as […]
CreatorIQ Deepens Partnership with YouTube With Integration Unlocking Audience Insights for Smarter Creator Campaigns
New YouTube Creator Partnership API integration delivers first-party YouTube data into CreatorIQ, unlocking previously unavailable insights that enables brands and agencies to run more effective, informed creator campaigns CreatorIQ, the global operating system for creator-led growth, expanded its partnership with YouTube by integrating the YouTube Creator Partnership API to deliver deeper, first-party measurement and bring […]
LearnUpon Launches Create+, Bringing AI-Native Content Authoring Directly Into Its LMS
New integrated capability eliminates the content bottleneck and empowers subject matter experts to build high-quality courses in minutes LearnUpon, a leading Learning Management System (LMS) provider, announced the full integration of AI-native content authoring into its platform under the name Create+. The launch follows LearnUpon’s acquisition of AI learning creation platform Courseau in November 2025 and marks […]
Ears Wide Open: Why Programmatic Audio is B2B’s Untapped Frontier
You spend your whole day staring at screens. Your clients do the exact same thing. By 5 PM, their eyes are tired. They do not want to read another white paper or view another banner ad. They put on headphones and listen to a podcast instead. This is a huge chance for your marketing team. […]
Domo Gives Admins New Control Over Agents and How Data Is Delivered Across the Business
Domo expands its platform with new capabilities that help administrators manage, govern, and deliver data experiences and agentic AI at scale Domo introduced a set of new capabilities that give administrators more control over how data is delivered across the business and how AI agents are built and deployed from that data. Announced at the company’s […]
MC-IF Targets Smaller-scale Innovators to Accelerate Real-World Adoption of Versatile Video Coding in 2026
The Media Coding Industry Forum (MC-IF) is intensifying efforts in 2026 to recruit growth-stage technology companies with less than $300 million in annual revenue, acknowledging these emerging innovators as a critical force in accelerating commercial adoption of Versatile Video Coding (VVC) across streaming, mobile, and broadcast markets. “We are pleased to announce that the entry-level […]
Transparent Partners and Kana Announce Strategic Partnership to Deliver Enterprise-Grade Agentic AI for Marketing
Combined offering pairs deep martech strategy and data expertise with a unified agentic platform, helping brands finally realize the full promise of their marketing technology investments. Kana, the AI-native marketing platform founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft), and Transparent Partners, a leading martech and data consultancy, announced a […]
School Reports 2026: The end of “performative window dressing” for diversity
This year’s agency numbers on DEI reveal inconsistent progress, with gains overshadowed by a widening gender pay gap, and declining entry-level ethnic minority hiring.
BMW UK reviews £5m CRM and digital accounts
Review includes retailer marketing, websites and point of sale display.
AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’
AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a […] The post AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’ appeared first on AdExchanger.
The Sports World Is Getting The Retail Media Bug
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […] The post The Sports World Is Getting The Retail Media Bug appeared first on AdExchanger.
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
No, the industry doesn't need another hot take on The Trade Desk's standoff with the agency holdcos. I'm going to give you one anyway.
Genius Sports opens up real-time live sports targeting to brands
The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
Inside The Daily Mail’s creator-led content playbook
Inside the structure, strategy, and metrics of the Daily Mail's creator-led content push.
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives
Netflix's MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X's antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives appeared first on AdExchanger.
Comic: Ad-vil
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad-vil appeared first on AdExchanger.