News
20,199 articles covering the AdTech ecosystem
Google Responds To Error That Causes Old Branding To Persist In SERPs via @sejournal, @martinibuster
Google's John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago. The post Google Responds To Error That Causes Old Branding To Persist In SERPs appeared first on Search Engine Journal.
Apple plans to put ads in Apple Maps as part of services push
Apple's system will operate similarly to advertising in Google Maps, allowing retailers and brands to bid for ad slots against search queries.
Advice is nice, but advocacy is better: Why women in advertising need sponsorship
A mentor talks to you about your career, offering guidance, perspective and a sounding board. A sponsor talks about you when you’re not in the room.
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG showcased a bevy of new offerings, including ad capabilities and content exclusives.
‘Game On,’ an Esports YA Romance, Set at Tubi; Case Walker and Sky Katz to Star in Movie (EXCLUSIVE)
Free streaming service Tubi has announced its newest YA romance, set in the world of competitive video games. “Game On” is set to star Sky Katz (“Surviving Summer”) and Case Walker (“The Other Two”), as well as video game legend Nolan North, who is known for his voice work in video game series such as […]
Why Is Tom Scott Back? YouTube Star Talks Breaking Two-Year Hiatus for New Series, Why It Will Stream First on Indie Platform Nebula
And now, back to Tom Scott’s regularly scheduled programming. On Monday, dormant internet star Scott posted his first YouTube video since Jan. 1, 2024, when he announced his decision to step away from the weekly grind of content creation. Scott, who still boasts more than 6.6 million subscribers on the video-sharing platform, didn’t just stop […]
Spotify Layoffs in Podcast Group Cut 3% of Headcount, With Staffers Let Go From The Ringer and Spotify Studios
More job cuts have come in Spotify’s podcast group, including layoffs at The Ringer, the streamer’s podcast network and sports and pop culture site. The layoffs Monday affected 15 employees, about 3% of the podcast organization, with most cuts coming at The Ringer and Spotify Studios, a source says. The changes are being described internally as […]
Irn-Bru offers fans branded tattoos at “Tat-Bru” pop-up
The PR and experiential campaign was created by John Doe.
Monument Bank hires Rachel Kerrone as director of brand and marketing
She previously led marketing at Starling Bank for eight years.
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
Going to the club: How groceries are boosting club retailers’ sales
From perishables to private label dry goods, Sam’s Club, Costco and BJ’s saw food sales tick up in their most recent quarters.
Wealthy consumers are heading to dollar stores
Inflation pushed dollar stores to expand their price points. Higher-income shoppers, pressured by the same headwind, came along for the ride.
Bark won’t go private, for now
The online pet company said one recent take-private proposal was withdrawn and another "did not adequately reflect the value of the company."
Brooks shuffles C-suite as it eyes expansion
The running brand is restructuring to focus global leaders on long-term priorities like market and category expansion.
Simon Property Group CEO David Simon dies at 64
The real estate magnate’s son Eli Simon on Monday took over as CEO and president and will also continue as chief operating officer.
Dataminr Redefines Cyber Defense with AI-Powered Client-Tailored Intelligence and Autonomous Threat and Exposure Management
Dataminr for Cyber Defense, the first unified solution from the acquisition of ThreatConnect, fuses real-time intelligence with detailed internal posture to contextualize, prioritize, and automate the entire threat management lifecycle Dataminr, the leader in AI-powered real-time event, threat & risk intelligence, launched Dataminr for Cyber Defense, a suite of preemptive threat and exposure solutions that […]
Arc XP Partners with TollBit to Help Publishers Monitor, Control, and Monetize AI Bot Traffic
New edge integration enables real-time AI bot detection and creates a structured monetization pathway for AI-driven access to publisher content. Arc XP, the content platform and operating system built for ambitious media companies, announced a new integration with TollBit, the leading platform that helps publishers and creators monitor, manage, and monetize AI usage of their […]
Idomoo Introduces Strata: The First AI Foundation Model for Layered Video
Strata goes beyond standard diffusion models, generating fully editable, layered video compositions that are always on brand. Idomoo announced Strata, a generative AI foundation model that redefines how brands create video content. Unlike standard diffusion-based models that output a single, flat video file, Strata generates layered compositions that can easily be edited and personalized at […]
Banzai Reaches Deal to Acquire Assets of ConnectAndSell, a Profitable Company, More Than Doubling Annual Revenue and Expanding AI Platform Capabilities
ConnectAndSell is a Leading AI Sales Acceleration Platform Serving B2B Organizations Across Healthcare, Financial Services & Technology Industries Proposed Acquisition Strengthens Banzai’s Marketing and Sales Software Platform with Established Revenue-Generating Business Banzai International, a leading AI marketing technology company, announced that it has reached an agreement on terms to acquire assets of ConnectAndSell, Inc. (“ConnectandSell”), an AI-powered […]
BeyondID and Nexera Announce Strategic Partnership to Deliver Secure, Production-Ready AI for the Enterprise
Joint offerings combine AI intelligence and identity governance to help organizations deploy AI that is intelligent, secure, compliant, and operationally resilient from day one BeyondID, a leading AI-powered Managed Identity Solutions Provider (MISP) and KeyData Cyber Family Company, and Nexera, a leading provider of production-grade AI systems and managed operations, announced a strategic partnership to help […]
March Networks and VIVOTEK Merge Branded Video Security Businesses to Deliver Greater Scale and Expanded Portfolio
Vision and Intelligence. Aligned. March Networks, a global leader in intelligent video surveillance and business intelligence, and VIVOTEK, a leading global provider of IP cameras and cloud video solutions, jointly announced the merger of VIVOTEK’s branded business (OBM) with March Networks to deliver greater scale and a stronger, end-to-end video security portfolio spanning cloud, hybrid, […]
Bowen Yang and Matt Rogers Renew Exclusive Deal for ‘Las Culturistas’ With iHeartMedia, Will Ferrell’s Comedy Podcast Network
Bowen Yang and Matt Rogers have inked a multiyear renewal of their exclusive deal for pop-culture podcast “Las Culturistas” with iHeartMedia and Will Ferrell’s Big Money Players Podcast Network. The deal comes as “Las Culturistas” celebrates its 10-year anniversary and marks the milestone with a special episode featuring Nicole Kidman. Launched in March 2016, “Las […]
Ford strengthens MLB ties through exclusive, multiyear partnership
The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record sponsorship revenue.
Martin Sorrell’s outlook on AI, media transparency and agency upheaval
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.