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20,199 articles covering the AdTech ecosystem
The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders
Within the booming creator economy, creator-led businesses possess a lot of untapped potential, so The Drive Agency is turning its clients into founders. The year-old talent management firm led by CEO Patrick Zielinski and Chief Talent Officer Leila Marsh is building what Zielinski and Marsh describe as "diversified, creator-led companies" in categories like AI, data science, beauty, and parenting. In a statement, Marsh -- who spent seven years as the Founder and CEO of PRIZMA MGMT -- dubbed The Drive Agency "the antidote to the short-term mindset that often plagues this industry." To help the creators on her client roster develop sustainable, long-term revenue streams, Marsh teamed up with Zielinski, an early Cameo hire who went on to hold a creator-facing role at LinkedIn. Visit Tubefilter for more great stories.
DFI Retail Partners with SymphonyAI to Drive AI-Driven Merchandising Capabilities
Leading Asian retailer aims to strengthen its merchandise planning foundation with unified, data-driven retail intelligence DFI Retail, a leading Asian retailer has launched a pilot with SymphonyAI, a global leader in Vertical AI platforms, to evaluate advanced retail intelligence capabilities designed to enhance enterprise merchandise planning. The initiative reflects DFI’s disciplined, customer-first approach to assessing how next-generation retail […]
Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q1 2026
Received the highest Strategy score among all evaluated vendors and the highest possible scores in 11 criteria, including AI Approach, Vision, and Innovation Zeta Global , the AI Marketing Cloud, announced that the Zeta Marketing Platform has been recognized as a leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. The platform, which […]
Elastic Eliminates the SOAR Automation Tax with Native Workflows
Elastic Workflows brings native automation directly into Elastic Security with no separate SOAR tool required Elastic , the Search AI Company, announced that Elastic Workflows, a native automation capability with direct access to alerts, cases, and investigation data, is now built directly into Elastic Security. By bringing native automation to the agentic security operations platform […]
Why Browser Design Is Becoming A Productivity Issue, Not Just A Technology Choice
For decades, the internet browser has been treated as a neutral window to the web, largely unchanged while everything inside it evolved. But new data suggests that assumption no longer holds. According to findings from Shift browser’s State of Browsing Report: Browser Usage Spotlight, the modern browser has become the primary environment where work, personal […]
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @sejournal, @hethr_campbell
Join our on-demand webinar to understand the intersection of AI and SEO. Learn how to leverage AI for improved search results. The post SEO 2.0: How Content Marketing Drives Visibility in AI Search appeared first on Search Engine Journal.
Feral hires Louise Lang as managing director
Appointment is Feral's first major hire.
Bing AI Dashboard Maps Grounding Queries To Cited Pages via @sejournal, @MattGSouthern
Bing's AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site. The post Bing AI Dashboard Maps Grounding Queries To Cited Pages appeared first on Search Engine Journal.
AI Media Is Already Here. Here’s What Marketers Need to Know
Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […] The post AI Media Is Already Here. Here’s What Marketers Need to Know appeared first on AdExchanger.
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […] The post Why Ad-Blocking Browser Brave Introduced Its Own Ads appeared first on AdExchanger.
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows
How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones
Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy.
YouTube is building infrastructure for the full creator-brand partnership life cycle
YouTube's Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline.
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
Google’s Antitrust Teflon; Apple Goes For Map Ads
Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The DOJ landed guilty verdicts, although the remedies were considered clement in the Search decision, and experts who tracked the publisher […] The post Google’s Antitrust Teflon; Apple Goes For Map Ads appeared first on AdExchanger.
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti
SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales at TelevisaUnivision. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Bertodatti said the Hispanic audience may [...]
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing – could they actually be hurting advertisers’ bottom lines? As marketers layer more bells and whistles onto their CTV campaigns – think audience targeting, [...]
‘Star Wars’ Writer’s Scripted Hollywood Satire Podcast ‘See You in Hell’ Takes on AI in Timely New Episode
“See You in Hell,” a new, independently-produced podcast satirizing Hollywood, has just dropped its third episode, and it’s all about Hollywood’s increasingly uncomfortable relationship with AI. Per a press release, “See You in Hell” is about “married showrunners Dan and Gayle Bellingham are the creators of ‘West Palm Beach,’ the biggest, buzziest hit show in […]
The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie appeared first on AdExchanger.
YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
YouTube sees itself as the center of the creator marketing universe, so it's updating its toolkit to unlock more value for brands. As part of its NewFronts presentation, the preeminent video hub announced the launch of a platform called YouTube Creator Partnerships. The YouTube Creator Partnerships platform isn't exactly new; it's best described as an evolution of BrandConnect, the creator marketing hub that emerged out of YouTube's 2016 acquisition of FameBit. While the old BrandConnect already allowed brands to initiate campaigns across multiple creator channels and formats, the new Creator Partnerships control center enhances that process by incorporating AI, updated measurement solutions, and other perks for brands. Visit Tubefilter for more great stories.
Google’s ads are reaching consumers “across every touchpoint” — including live sports
YouTube used its NewFronts pitch to highlight some improvements to its creator partnerships hub, but that's not the only Google-owned marketing service getting a glow-up. The tech giant is also improving its campaign management solution, Display and Video 360. The goal is to let advertisers target a variety of formats -- including live sports. Stop me if you've heard this one before: Many of Google's latest ad enhancements utilize AI. Gemini will provide automated assistance to campaign managers by curating media packages. Visit Tubefilter for more great stories.