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20,199 articles covering the AdTech ecosystem
RAVATAR Brings More Natural Real-Time Voice Interaction to AI Avatars with Gemini Native Audio
RAVATAR has integrated Gemini Native Audio into its Genesis AI Avatar Studio, enabling its real-time AI avatars to deliver more natural, expressive, and emotionally aware voice interactions. This update allows enterprises to deploy lifelike digital humans across web, mobile, and holographic environments with improved conversational flow and responsiveness. RAVATAR announced today a new integration of Gemini […]
How To Determine What Paid Media Channels Are Right for You via @sejournal, @timothyjjensen
Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts. The post How To Determine What Paid Media Channels Are Right for You appeared first on Search Engine Journal.
T&P CIO John Maloney set to leave agency
Maloney joined WPP Media in 2008.
Wayne Deakin joins Bray Leino as chief creative officer
Deakin worked at Wolff Olins for three years.
Neverland wins Onken creative account
Creativebrief handled the process.
Redundancies, restructures and the mid-career squeeze
Women in advertising need community which is why Lollipop Mentoring is now open to a wider group.
AiPPT.com Enhances Its AI Image Generator with Nano Banana 2 to Support Smarter Slide
AiPPT.com announced an update to its built-in AI image generator with the addition of the advanced model Nano Banana 2. The update gives users more ways to create visuals that fit their slides while keeping the design process inside the presentation editor. AiPPT.com works as a modern AI presentation maker that combines writing, layout creation, and media generation […]
Palo Alto Networks Unveils the Industry’s Most Secure Browser Built for Agentic AI
Prisma SASE enhancements secure AI-driven work across the entire modern enterprise Palo Alto Networks, the global cybersecurity leader, unveiled a major evolution of Prisma Browser, introducing the industry’s most secure browser built for the Agentic AI era. As employees shift from merely using AI as a tool to now utilizing autonomous agents that act on […]
Proven ROI Launches Proven Cite to Help Businesses Win in the Era of AI Search
Proven ROI launches Proven Cite to help businesses get cited in AI search results. Proven Cite, a groundbreaking platform from Proven ROI, has officially launched, introducing a new category of software designed to help businesses understand, measure, and improve how artificial intelligence systems evaluate and cite their content. Search has changed. If AI does not […]
Adam Cunningham Named Global CEO of Allied Global Marketing
Kelly Estrella Promoted to Chief Operating Officer as Clint Kendall Transitions to Allied’s Board of Directors Allied Global Marketing (Allied) announced that Adam Cunningham, previously Chief Strategy Officer, has been appointed Global Chief Executive Officer. Kelly Estrella, previously Chief of Marketing Operations, has been promoted to Chief Operating Officer. The appointments position Allied for its […]
Stop AI from Guessing: Appier Enables Agents to Assess Confidence Before Acting Appier Company Logo
New Framework Boosts Reliability, Cost Efficiency, and Scalability for Enterprise AI As an AI-native Agentic AI-as-a-Service (AaaS) company, Appier announced its latest research paper, On Calibration of Large Language Models: From Response to Capability, as part of its ongoing investment in advanced AI innovation. The study introduces Capability Calibration[1]—a new framework designed to address the […]
Oracle Unveils AI Database Agentic Innovations for Business Data
New agentic AI capabilities designed for business data accelerate enterprise innovation and help defend enterprises from AI-era threats Available on all platforms from multicloud to on-premises Oracle announced new agentic AI innovations for Oracle AI Database that will help customers rapidly build, deploy, and scale secure agentic AI applications that are suitable for full-scale production workloads. […]
Oracle Expands AI Agent Studio for Fusion Applications with Agentic Applications Builder and New Intelligent Workflow Tools
Latest additions to AI Agent Studio for Fusion Applications help organizations scale adoption of outcome-driven AI and measure value Oracle announced the latest updates to Oracle AI Agent Studio for Fusion Applications, a complete development platform for building, connecting, and running AI automation and agentic applications. The latest updates to Oracle AI Agent Studio include a […]
Campaign unveils 2026 School Reports
The reports will be accompanied by a series of features and analysis of agency billings, diversity and more.
The Psychology of Connectivity
Our new columnist, Chloe Singleton, group media and social director at eightandfour, looks at why people are increasingly gravitating toward social media spaces where connection feels more intentional... The post The Psychology of Connectivity appeared first on ExchangeWire.com.
Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules
In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe. The post Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules appeared first on ExchangeWire.com.
Álvaro Mayol Appointed CEO of Taptap Digital
Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...] The post Álvaro Mayol Appointed CEO of Taptap Digital appeared first on ExchangeWire.com.
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...] The post Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership appeared first on ExchangeWire.com.
Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP
Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared first on ExchangeWire.com.
Accenture Song’s next phase—6 things to know about its media push and identity questions
As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into the broader agency landscape.
What the WPP restructuring reveals about the future of advertising
M.T. Fletcher has a few thoughts about the future of the holdco business model.
In a world of all-you-can-eat buffets, great agencies, like great restaurants, run on strong identity and momentum
Restaurants, like advertising agencies, run on momentum.
Ad Age at Cannes Lions 2026—here’s what we have planned and how you can join us
Ad Age returns to Cannes Lions in 2026 with The List Lounge, CMO roundtable, community meetups and the annual Lawn Party, creating space to connect and exchange ideas.
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent
Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.