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20,220 articles covering the AdTech ecosystem
Social9 Launches Brand Voice AI as Research Shows 52% of Consumers Concerned About Generic AI Content
Platform trains custom AI models on each brand’s unique voice to scale social content across 11 channels and 50+ languages A growing consumer backlash against generic AI-generated social media content is forcing marketing teams to rethink how they use artificial intelligence for content creation. Industry research from Sprout Social’s Q3 2025 Pulse Survey found that […]
Thryv Launches AI Lead Flow, Unifying Marketing and Sales Automation for Small Businesses
Unifies marketing visibility and sales automation for the 57% of small businesses that cite reaching customers and growing sales as their top challenge Thryv® Holdings, Inc. , provider of the leading small business marketing and sales software platform, launched Thryv AI Lead Flow™. This end-to-end solution connects online visibility, intelligent lead management, and automated sales […]
Game Changer Marketing Solutions Earns Google Partner Status, Recognizing Excellence in Digital Advertising
Female-owned digital marketing agency celebrates nearly seven years in business, serving hundreds of clients across multiple industries. Game Changer Marketing Solutions has officially earned Google Partner status, recognizing the agency’s expertise in managing high-performing Google Ads campaigns and delivering measurable digital marketing results for clients. This recognition validates the work our team has been doing […]
Conductor Introduces AEO Trailblazer Awards, Recognizing Enterprise Brands Leading in AI Search Visibility
Conductor, the only end-to-end enterprise AEO platform, announced the winners of its inaugural AEO Trailblazer Awards, recognizing enterprise brands that are redefining how visibility is earned in AI-powered search. “Real AEO success is not about chasing headlines. It is about building systems that earn consistent visibility inside AI answers, where decisions are increasingly made.” Search […]
Epic Games to Lay Off 1,000 Staffers and Cut $500 Million in Costs Amid ‘Fortnite’ Downturn
Epic Games has confirmed plans to lay off more than 1,000 staffers and cut $500 million in costs amid a downturn in engagement with the company’s signature free-to-play, online gaming franchise, “Fortnite.” The cuts represent about 20% of Epic’s headcount. “The remaining number of Epic employees is just over 4,000 after today’s layoffs of just […]
Walmart, Vizio outline strategy for tying CTV ads to retail outcomes
At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.
Unilever taps influencer agency for food biz as potential spinoff looms
Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.
Hi-fi brand Denon colours the world with sound
Campaign is first work for the brand by 3 Chillies.
British Podcast Awards unveils three ambassadors for its tenth year
The ambassador programme recognises influential voices who are tasked with championing outstanding work and talent.
Dara Nasr joins Global in outdoor role
Nasr has held roles at Dazn, WeTransfer and Twitter UK.
Samsung Touts Performance Credentials and Creator-Fronted Formats at NewFronts
While TV has traditionally been seen primarily as a home for top-of-funnel brand-building campaigns, there's been a renewed push in recent years from some companies in the TV world to compete for performance budgets. Performance TV is nothing new, of course. Direct response TV ads have been around for decades. But the growth of streaming Read More
Omnicom launches audit of The Trade Desk’s fees
After Publicis's public rebuke of the DSP, Omnicom undertakes a formal review, according to a note to clients
Why the Super Bowl Still Matters ft. the CMOs of Mars, Comcast, Liquid I.V. & the San Francisco 49ers
Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity.
Apple Maps Is Getting Ads—and a Whole New Business Platform
The sponsored listings will arrive this summer as Apple looks to grow an ads business on pace to bring in $8.5 billion this year.
Bet365 Wagers On VML As Creative Agency of Record
The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late last year, the global sports […]
Samsung Integration With Amazon Brings Shopping to Your TV Remote
Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.
EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic’s Complexity Problem
PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required.
Why AI personalization comes with strict limits
Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are. The post Why AI personalization comes with strict limits appeared first on MarTech.
Athena signals Zeta’s push into AI-driven marketing systems
Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. The post Athena signals Zeta’s push into AI-driven marketing systems appeared first on MarTech.
Sussing Out ‘Performance TV’
Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […] The post Sussing Out ‘Performance TV’ appeared first on AdExchanger.
Ahold Delhaize USA CEO to depart
JJ Fleeman, who has helmed the grocery company’s stateside operations since 2023, will step down in June.
Pardon the Disruption: Do fast-growing grocers need to rein in their expansion plans?
Grocery Outlet, Sprouts Farmers Market and Aldi are pushing ahead with adding stores at a rapid clip around the U.S. amid warning signs from consumers.
CenterPoint Group Acquires Prokuria to Bring AI-Powered Solutions to Group Purchasing
CenterPoint Group Acquires Prokuria to Bring AI-Powered Solutions to Group Purchasing CenterPoint Group, a global leader in group purchasing and strategic procurement solutions, announced the acquisition of Prokuria, an innovative artificial intelligence (AI)-driven procurement technology company. This strategic acquisition marks a major step in CenterPoint’s mission to embed AI across its group purchasing programs and […]
Marchex Launches Freshpaint Integration to Advance Healthcare Marketing Optimization
The integration enables healthcare marketers to improve ROAS, optimize campaigns, and enhance automated bidding with compliant, high-fidelity data. Marchex® , which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, announced the launch of a new integration with Freshpaint, a platform built for healthcare marketers to […]