News
20,220 articles covering the AdTech ecosystem
As AI Adoption Grows, Nearly Half of Advertisers Plan to Bring Media Planning In-House
As AI reshapes how campaigns are planned, executed, and optimized, a growing number of advertisers are reconsidering one of the industry’s foundational structures: the role of external agencies in media planning. New research suggests that nearly half of brands are preparing to bring more of that function in-house, signaling a broader shift toward control, data […] As AI Adoption Grows, Nearly Half of Advertisers Plan to Bring Media Planning In-House first appeared on Street Fight.
American Cinematheque’s Weekly Movie Interview Podcast Will Feature Edgar Wright, Mary Bronstein, Franklin Leonard, Patton Oswalt, Danny DeVito and More
L.A.’s American Cinematheque arts nonprofit org is launching a new weekly interview podcast series, featuring a range of filmmakers and others sharing their most memorable moviegoing experiences. “The American Cinematheque Podcast” is hosted and executive produced by artistic director Grant Moninger. The show blends a podcast-style interview format with a game-show element, in which each […]
Google Begins Rolling Out The March 2026 Spam Update via @sejournal, @MattGSouthern
Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days. The post Google Begins Rolling Out The March 2026 Spam Update appeared first on Search Engine Journal.
Google Adds AI & Bot Labels To Forum, Q&A Structured Data via @sejournal, @MattGSouthern
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content. The post Google Adds AI & Bot Labels To Forum, Q&A Structured Data appeared first on Search Engine Journal.
Mary Bishop
Mary Bishop has been named VP of Media & Customer Experience at HLK, where she will lead teams in driving integrated strategy, optimizing go-to-market investment and elevating performance outcomes.
Watch the newest commercials from AT&T, Wayfair, Taco Bell and more
Charles Barkley shows up in a Wayfair commercial to say that he hates a couple’s new couch.
Snap Says 63,000 Snaps Per Second Proves Its Ads Are Worth Your Attention
At NewFronts, Snapchat used a staggering engagement milestone to anchor a push into new brand and performance ad formats.
OpenAI’s ChatGPT Is Making a Big Change to Its Commerce Strategy
Merchants now control the sale, not the AI platform.
Adobe, Nasdaq and Samsung are 2026 Digiday Video and TV Awards finalists
The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies […]
Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers
SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Summers said many bloated systems are built for execution [...]
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement isn’t a singular device. It’s not a panacea where one measurement mechanism will answer all of the questions that you [...]
Campaign Tech Awards final deadline looms
Entries close on Thursday 26 March.
Mizkan’s Amy Luke Busker on Breaking Silos and Leading Through Change Without Losing Direction
Commercial growth is a team sport.
Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats
Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.
NJ lawmakers advance bill that would limit dynamic pricing methods
The measure is among a number of state-level legislative efforts aimed at restricting retailers from using data about consumers to customize prices.
The Home Depot beefs up digital shopping experience for pros
As it pursues home improvement professionals, the retailer is enhancing the online experience with tools for better project management.
Dollar General CEO Todd Vasos to step down, again
This time, Ahold Delhaize USA executive JJ Fleeman will succeed him as CEO, with Vasos exiting the position in 2027.
Estée Lauder, Puig in merger talks
The tie-up would diversify each company’s portfolio somewhat but might look better on paper, some analysts said.
Emplifi Earns TrustRadius Trusted Seller Status, Signaling Verified Customer Trust
Emplifi, a leading AI-powered social media marketing platform, has been verified as a Trusted Seller on TrustRadius, a buyer intelligence platform for business technology and a HG Insights company. The Trusted Seller designation recognizes companies that maintain up-to-date product information, adhere to ethical review generation practices, and actively engage with customer feedback. Emplifi earned the Trusted Seller […]
Ava C. Ivy Advances Future of Work with NVIDIA-Recognized AI Platform
From predictive workforce intelligence to national recognition, Ivy is building a new category at the intersection of AI and human leadership. Ava C. Ivy, technology entrepreneur, author, and workforce strategist, is rapidly emerging as a leading voice shaping the future of work in the age of artificial intelligence. Organizations don’t fail at AI because of […]
Immuta Introduces the First Data Provisioning Platform for Managing Agentic Data Access
New platform capabilities enable enterprises to provision and govern AI agent access to enterprise data in real time — without impersonation, standing privileges, or ticket-driven delays Immuta, the Data Provisioning Company, introduced the first data provisioning platform for managing agentic data access. The launch includes new Agentic Data Access capabilities that enable enterprises to provision […]
Vonage and ServiceNow Expand their Partnership
Vonage Contact Center with ServiceNow Voice integrates enterprise-grade voice and AI capabilities directly into enterprise workflows, boosting agent productivity and customer engagement Vonage, part of Ericsson announced the launch of its native integration with ServiceNow Voice, built on the ServiceNow AI Platform, embedding enterprise-grade voice and real-time AI capabilities directly into ServiceNow Customer Service Management […]
TrustArc Welcomes Updates to Global CBPR Program Requirements, Strengthening Global Privacy Interoperability
TrustArc, the pioneering privacy certification provider, welcomes the updated Global Cross-Border Privacy Rules (CBPR) Program Requirements (PR) released by the Global Forum Assembly (GFA). Through its TRUSTe certification offerings, TrustArc enables organizations to participate in this government-backed international data transfer tool. These updates expand and strengthen the certification framework, increasing the number of PRs from […]
HG Insights Unveils Unified Revenue Growth Intelligence Platform
The RGI Platform uniquely delivers market, account, technology, intent, and contact intelligence in a single AI-driven experience to accelerate high-confidence GTM execution HG Insights, a leader in AI-powered revenue growth intelligence solutions, announced the launch of the Revenue Growth Intelligence (RGI) Platform, the industry’s first unified platform connecting and contextualizing deep technographic, buyer intent, IT […]