News
20,220 articles covering the AdTech ecosystem
Is Your Website Ready for AI Search? A Practical Audit for CMOs via @sejournal, @lorenbaker
Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs. The post Is Your Website Ready for AI Search? A Practical Audit for CMOs appeared first on Search Engine Journal.
Boots hires Ingenuity+ to review WPP relationship
Pharmaceuticals brand said that “we continually review how we work with our agency partners”.
Why is gaming not a media channel?
Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.
AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage
Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […] The post AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage appeared first on AdExchanger.
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]
People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag
People Inc's Jon Roberts discusses the boom in AI content licensing marketplaces -- and the revenue that could materialize for publishers.
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem.
‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group's recovery back.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Marketers shift growing shares of search spending to GEO
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
The ‘C’ In CTV Is For Cart; Held To Account
Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an […] The post The ‘C’ In CTV Is For Cart; Held To Account appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/22/2026
Can anyone stop BabyBillion? That's been the question on our minds throughout the month of March, but the little tykes just keep on coming. For the third week in a row, the top Indian family hub of the moment hit #1 in our Global Top 50 ranking. It got 1.66 billion weekly YouTube views, and if it repeats that total again next week, it can go all of March in this chart's top spot. BabyBillion is part of an Indian content boom reshaping our charts. The Indian invasion is largely a family-oriented phenomenon, but there are some curious details that make the geographic trend more complicated than it seems at first glance. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 03/22/2026
This week, two different channels added at least one million new subscribers on YouTube. One of them, MrBeast, happens to be the most-subscribed channel on YouTube. The other, The Stokes Twins, is no slouch either. The brotherly duo reaches 138 million subscribers, which sounds pretty impressive to anyone not named Jimmy Donaldson. All of the channels in the Global Sub Top 50 added at least 212,000 new subscribers during the third full week of March. Amid that group, we found a high-wire act whose videos are ensuring that extreme sports remain a big deal on YouTube Shorts. Visit Tubefilter for more great stories.
US Army launches RFI for its $4 billion account, which is currently with Omnicom
DDB Chicago originally won the U.S. Army account in 2018.
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
Yahoo Scout, the company's new AI engine, links its search, mail, and content products to give advertisers a clearer picture of what users want.
Meta Announces New Retail Media Tools to Grab More Ad Dollars
The social media giant is also making it easier to buy products without leaving its apps.
TikTok announces five new ad formats, including a branded take on the Google Doodle
Now that TikTok's regulatory issues in the U.S. seem to be behind it, the app's execs can focus on business as usual. In this day and age, that means more brand deals, so TikTok is infusing every corner of its layout -- including its logo -- with ad space. TikTok used its NewFronts presentation to discuss several new ad products, including a unique new format called Logo Takeover. Advertisers who buy into the Takeover will have their branding placed next to the TikTok icon, creating what a Newsroom post calls "a powerful first impression." Visit Tubefilter for more great stories.
Tubi commits to a future of fan passion with Jesser, Deestroying deals
We were already well aware Tubi is betting big on creators, but if we hadn’t been aware, its 2026 NewFronts presentation would have made that 100% crystal clear. Last week, the Fox-owned platform announced a partnership with TikTok where the pair will launch “Creatorverse Incubator,” a program designed to surface short-form creators from TikTok and […] Visit Tubefilter for more great stories.
OpenAI Will Shut Down Sora Video Platform; Disney Drops Plans for $1 Billion Investment
OpenAI said it will discontinue Sora, the generative-AI video creation platform it launched in late 2024, without providing a reason for the decision. “We’re saying goodbye to Sora. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is […]
‘Life Is Strange: Reunion’ Actors on Ending Max and Chloe’s ‘More Mature’ Story in New Video Game, Hopes for Live-Action TV Series
Square Enix will reveal the conclusion to the story of “Life Is Strange” characters Max and Chloe with the release of “Life Is Strange: Reunion” on Thursday. Without giving away major spoilers, the video game actors behind the duo can’t share much about how the story ends, other than what their personal experiences were playing […]
CMO budget confidence climbs—but workload satisfaction drops sharply, survey says
More marketing professionals say they have the budgets and resources needed to do their jobs, according to a new survey from the Conference Board.
How Axe Is Staying Relevant for the Next Generation of Men
Rebuilding cultural relevance through creator-led storytelling, product-rooted humor, and a social-first strategy.
Reign Maker Group picks up boutique talent firm You Know Who
You Know Who just signed a creator with 10,000 followers. To some talent managers and agents, pouring resources into someone that close to the start of their journey as a creator might not feel worth it. But Joanna Giunta says when she’s looking for creators to add to her roster, she’s more impressed by dedication […] Visit Tubefilter for more great stories.
Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.
The Tribeca X Awards return this year to recognize excellence in branded entertainment. But to do that, they need your submissions. Launched in 2016 as part of New York City’s iconic film-focused Tribeca Festival, Tribeca X was originally a single-day slate of programming for the creative advertising industry, capped by an awards show that crowned […] Visit Tubefilter for more great stories.