News
20,179 articles covering the AdTech ecosystem
It’s Time For CTV To Fix Its Accuracy Problem
When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, we started equating scale with truth. Match rates became the scoreboard, and accuracy stopped being the goal. When Truthset Founder […] The post It’s Time For CTV To Fix Its Accuracy Problem appeared first on AdExchanger.
What Happens When A Brand Fails To Deliver On Its Basic Promise
FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose […] The post What Happens When A Brand Fails To Deliver On Its Basic Promise appeared first on AdExchanger.
The order management imperative: How outdated order management is holding you back and what you can do about it
Retail growth starts with fixing order management
The question commerce media needs to ask next
Performance no longer follows intent alone. The next phase of commerce media is built on trust.
Zilliz Cloud Launches Customer-Managed Encryption Keys for Enterprise Data Sovereignty
New CMEK capability gives regulated enterprises full control over encryption keys for AI-scale vector workloads Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, announced the general availability of Customer-Managed Encryption Keys (CMEK) on Zilliz Cloud. The new capability allows enterprises to retain full ownership of their encryption keys, delivering true data sovereignty […]
Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector
The company accelerates industry innovation by hiring specialists in conversational AI, including prompt engineers and conversational designers, reinforcing its commitment to people‑centered technology Atento, one of the world’s largest providers of customer relationship management and business transformation outsourcing (CRM/BTO) services and an industry leader, is taking a leading role in transforming the customer experience (CX) […]
LTM Expands BlueVerse™ Tech with AppIQ, AgentIQ and FusionIQ to Accelerate AI‑Led Engineering
LTM – the Business Creativity partner to the world’s largest enterprises, announced the expansion of BlueVerseTM Tech, its AI‑led engineering platform, with the launch of AppIQ, AgentIQ and FusionIQ—three purpose‑built platforms designed to help enterprises modernize applications, orchestrate AI‑first software delivery, and engineer quality at scale. As software development evolves from human‑only execution to human + intelligent agents, traditional effort‑driven […]
TV’s Training Offerings for Agencies Are “Outdated for the Modern Market” – Buy-Side View with Anything is Possible’s Matt Towle
Heavy LinkedIn users may have noticed agency staff getting trained up and ultimately advocating for the platform's video capabilities. Matt Towle, Head of Broadcast at Anything is Possible, says the TV world needs its own training offerings to compete with the platforms, where broadcasters and sales houses help buyers navigate the CTV ecosystem. In this Read More
Digest: Meta Reduces Reliance on Third-Party Vendors for Content Moderation in Favour of AI; Walmart Secures Patents for Algorithmic Pricing
In today’s Digest, we cover Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp. The post Digest: Meta Reduces Reliance on Third-Party Vendors for Content Moderation in Favour of AI; Walmart Secures Patents for Algorithmic Pricing appeared first on ExchangeWire.com.
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...] The post Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub appeared first on ExchangeWire.com.
Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home
Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...] The post Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home appeared first on ExchangeWire.com.
KFC UK’s new ‘Believe’ spot portrays chicken lovers as blindfolded and ravenous
Mother London and director Vedran Rupic present the ultimate test of one’s belief in chicken.
Ad Age’s NewFronts 2026 guide
All the major platforms will host shows for brands and agencies to sell them on new AI, ad tech, data, creators and more.
Why the Publicis-Trade Desk split signals a turning point for programmatic
The ad tech industry takes sides over programmatic transparency in knockout DSP battle.
9 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
Coralogix and Skyflow Redefine Privacy-Safe Observability for the AI Era
Coralogix and Skyflow are launching a strategic partnership designed to help organizations safeguard sensitive customer data within logs. This collaboration ensures robust data protection without compromising the ability to perform searches, investigations, or leverage AI-driven operations. Enterprises can now keep sensitive customer data out of logs, dashboards, and downstream tools while preserving observability. Skyflow and […]
Circles and Huawei Sign Strategic Collaboration to Advance AI-Native Digital Telecom Solutions Globally
Circles, a global digital telecom software company, and Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, have signed a strategic collaboration agreement to explore the joint delivery of AI-native, next-generation digital telecom solutions for operators worldwide. The collaboration aims to combine Huawei’s robust network and cloud capabilities with […]
Claude, ChatGPT, Cursor, and Other AI Agents Can Now Take Direct Action on WordPress.com Sites Through Natural Conversation
WordPress.com, Automattic’s hosted website platform built on the open source WordPress software, announced the launch of new write capabilities for its Model Context Protocol (MCP) server. The update enables AI agents — including Claude, ChatGPT, and Cursor — to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users. […]
The Laboratory vs. Factory Model: Restructuring Marketing for the AI Age
You probably organize your marketing department by channel. You have a social team, an email team, and a brand team. This old way is broken because AI moves way faster than your weekly status meetings. The old setup creates roadblocks that slow you down and kill new ideas. To survive, you have to rethink how […]
WPP hikes Cindy Rose’s potential package to £11m a year to close pay gap on rivals
WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.
Peroni's new brand platform places the beer in the realm of Italian masterpieces
It was created by McCann London.
Dulux ad shows dog mascot passing its 65th anniversary with flying colours
Ogilvy UK created the work.
AI commoditizes marketing execution and elevates judgment
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity. The post AI commoditizes marketing execution and elevates judgment appeared first on MarTech.
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines. The post 5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026 appeared first on Search Engine Journal.