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20,179 articles covering the AdTech ecosystem
Audience targeting explained—Ad Age Encyclopedia
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Behavioral targeting explained—Ad Age Encyclopedia
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Lift testing explained—Ad Age Encyclopedia
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Cost per action (CPA) explained—Ad Age Encyclopedia
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Brand safety explained—Ad Age Encyclopedia
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Programmatic advertising explained—Ad Age Encyclopedia
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Ticker: Layoffs Hit CBS News Again, CBS News Radio Shuttered
NBC News to partner with Joanna Stern on tech coverage.
Week of March 9 Evening News Ratings: Networks Have Week-to-Week Declines
CBS Evening News falls below 4 million total viewers for the week.
NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second Spot
Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.
How an Air Force Stint in South Korea Helped Make Chuck Norris a Uniquely American Brand
Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on March 19 in Hawaii. He was 86. While Norris never […]
Torrid has more to prove as Q4 sales tumble 14%
As part of its turnaround the women’s plus retailer closed more than 150 stores and brought lower price points to nearly a third of its assortment.
LISTEN: Google TV Embraces Microdrama Boom With Discovery and Navigation Tools as Producers Tackle the Format: ‘We Want to Be HBO Mashed Up With TikTok’
Google TV is going long on short dramas. The tech giant’s streaming platform is adding a number of microdrama apps to its central hub and has made innovations to make it easier for viewers to find and watch microdramas. The evolution of the format and Google TV’s initiative was the focus of the “Strictly Business […]
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Formal Training for Marketers Is the Real Competitive Advantage
Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”
Vallarta expands foodservice offerings with new store concept
The Hispanic grocery chain will debut an in-house seafood restaurant that is set to become a staple in its locations.
The Friday Checkout: Regional grocers hustle to keep pace with national competitors
Smaller food retailers dominated the grocery industry news cycle this week, making headlines for flashy tech innovations, M&A moves and executive promotions.
Wholesale prices rise sharply in February, driven by food costs
Prices received by producers of fresh and dry vegetables soared almost 50% in February compared with the month before, the U.S. Bureau of Labor Statistics reported.
Lowe’s launches subscription service for in-home maintenance
For $99 annually, HomeCare+ subscribers can have two in-home visits a year, spanning services like electric dryer vent cleaning and electric water heater flush.
Destination XL hit by ‘volatility’ of GLP-1 usage
The plus-size apparel retailer reported Q4 total sales decreased 6% and expects the merger with FullBeauty Brands to close in the second quarter.
The Weekly Closeout: Zara partners with John Galliano and Peloton goes to the gym
The fast-fashion retailer announced a two-year partnership with the designer, while the DTC brand launched its Peloton Commercial Series.
Week in Review: Canal and PPF Mull Taking Viaplay Private, Marketers Raise Principal Media Concerns, and UK Backtracks on AI Copyright Law Change
In this week's Week in Review: Canal and PPF mull taking Viaplay private, marketers raise principal media concerns in new ANA report, and the UK backs down on AI copyright revisions. Top Stories Canal+ and PPF Could Take Viaplay Private Canal+ and PPF are considering bringing Viaplay into private ownership, according to reports from Bloomberg. Read More
How self-improving AI teams are reshaping marketing as we know it
Marketers face growing pressure to deliver measurable results while navigating a fast-changing AI landscape. Leading brands are turning to self-improving AI systems to unlock better insights, streamline execution and drive stronger performance across the marketing funnel.
EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
Women’s Sports Are Booming and Adtech Must Keep Pace
How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.