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20,154 articles covering the AdTech ecosystem
Ad Age crossword puzzle—NextGen marketing
Marketing strategies shift as younger consumers prioritize peer influence and IRL experiences.
Agency Brief—Ooni shifts media from in-house, Canva hires Quality Meats
This week, we’ve got the exclusive on Ooni hiring a media agency, plus the scoop on Canva hiring Quality Meats for an upcoming campaign.
AI ad of the week: Furniture brand OMHU gives dogs the royal zebra treatment
The fully AI-generated ad features zero humans—just dogs (and a rooster in pink fur boots) as they get washed, pampered and styled.
AI needs a Good Housekeeping seal of approval
AI tools need a vetted seal of approval to denote proper use of artificial intelligence, similar to the Good Housekeeping honorific used for over 100 years.
What marketers can learn about culture from this year’s Oscars
The 2026 Oscars showed marketers that unity is a trending topic not just in the entertainment industry, but in advertising.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Burger King to Uber
Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week's standout ads.
Quicken Is Producing 100 Pieces of Content Every Few Weeks Using AI
The brand is also replacing junior copywriters with more senior staff.
Comic: Overfrequency
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Overfrequency appeared first on AdExchanger.
The Media Spend Skim
Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.
The JavaScript Overload; Whatever, AI Will Handle It
Publishers’ Porky Pages News publishers overloading their sites with ads, plus the ever-growing technical requirements for running ad auctions, have given rise to a new online phenomenon: the 49MB web page. To put that bloat into perspective, 49MB was roughly the minimum file size for a clean Windows 95 installation. Ad tech is behind the […] The post The JavaScript Overload; Whatever, AI Will Handle It appeared first on AdExchanger.
Digital Remedy Takes on the Biggest Pain in Ad Performance
Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results. The new Digital Remedy platform, […] Digital Remedy Takes on the Biggest Pain in Ad Performance first appeared on Street Fight.
Short-Form Video, AI-Generated Dramas Power Next Wave of Global Content as FilMart Panel Probes the Thriving Digital Economy
As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling. That shift was in focus at the FilMart forum “Breaking Boundaries Going Global: Billion-Level Monetization Through Short Dramas & AI-Generated Comic Dramas,” where industry players mapped out […]
Persil dispenses with the robots in Smart Series ad
The social-first work was created by Lola Madrid.
Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’
Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” following the movie’s premiere at the Venice Film Festival in late August. […]
Campaign UK Agency of the Year Awards 2025: winners revealed
VCCP and PHD were among the big winners from the evening.
67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok
Streaming service Tubi and its parent company Fox are all about creators these days, and a partnership with TikTok will double down on that commitment. The two platforms are uniting to launch a Creatorverse Incubator that will help creators transition into the realm of long-form programming. The partners Tubi chooses for its inaugural incubator cohort will develop original series that will premiere exclusively on the free-to-watch content hub. Both scripted and unscripted formats will be considered, and Tubi plans to launch shows across a variety of genres. The first Creatorverse participants will be revealed in the summer. Visit Tubefilter for more great stories.
YouTube welcomes Mister Rogers into its neighborhood
25 years after its finale first aired, Mister Rogers' Neighborhood is headed to YouTube. The long-running, kind-hearted children's TV program is getting its first official YouTube channel thanks to a partnership between Fred Rogers Productions and Little Dot Studios. Visitors to the Mister Rogers channel will be able to watch full episodes from the show's 33-year run. Compilations and short-form clips will also be available. Visit Tubefilter for more great stories.
ABC Halts The Bachelorette After Taylor Frankie Paul Allegations and Leaked Video
Disney pulls The Bachelorette and won't say if it will return to air.
Sprite unveils new identity and culture-first ‘It’s That Fresh’ platform
The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.
Sprite Doubles Down on Street Cred to Win Over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.