News
20,249 articles covering the AdTech ecosystem
MVP names Setley SVP Products & Digital Media
Most Valuable Promotions (MVP) has announced the appointment of Joe Setley as Senior Vice President, Products & Digital Media, reporting to President Lenny Daniels. Setley will lead MVP’s digital products and media strategy across the company’s portfolio of combat sports properties, overseeing social media, website, mobile app, newsletters and the company’s content library. In his […]
SES share price plummets
Satellite operator SES is having a bad time as far as its share price is concerned. SES is quoted on the Luxembourg and Paris exchanges and is currently languishing at about €3.80. It fell 2.75 per cent on October 9th, but that was noting when compared to the overall 41.8 per cent crash over the […]
AI Doesn’t Need to Make Advertising Smarter, It Needs to Make It Simpler
For the past two years, the advertising industry’s AI conversation has centered on one question: how can AI make marketing smarter? Smarter media plans. Smarter targeting. Smarter optimization. Smarter forecasting. Smarter creative. Those are all worthwhile pursuits, and AI is already beginning to reshape each of them. But they represent only part of AI’s potential. […]
Intent IQ Launches BidPulseSM, Bringing New Transparency to Identity Accuracy in Programmatic Advertising
New measurement methodology reveals significant accuracy gaps among leading identity providers and provides a transparent framework to independently evaluate results Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing […]
Sinch expands SAP partnership with RCS integration for SAP Engagement Cloud
Sinch AB (publ) announces that Rich Communication Services (RCS) is now available as part of its native integration with SAP Engagement Cloud, expanding Sinch’s existing SAP partnership with a new messaging channel. The integration also creates new opportunities for AI-driven, conversational customer experiences, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud. RCS […]
Jurin AI Introduces JJ-1, a New Decision Model for Enterprise AI Agents
Built for Japanese business workflows, JJ-1 delivers fast, structured decisions for AI agents and enterprise software Jurin AI Inc., the company building AI agents for high performing enterprises, today introduced JJ-1, a new family of decision models built for structured decision-making inside enterprise workflows. As enterprises move from AI that generates answers to AI agents […]
vFunction 5.0 Brings Large Java and .NET Applications Into AI-Driven Development
New 5.0 release generates specifications and integration tests from the running application and modernizes databases to PostgreSQL vFunction announced vFunction 5.0, a release that brings large existing Java and .NET applications into AI-driven development. vFunction 5.0 adds specifications and integration tests generated from the running application, modernizes SQL Server, Oracle, and DB2 databases to PostgreSQL […]
Businesses Turn to Google Maps Data to Improve Lead Generation
Organizations are increasingly using structured Google Maps business data to identify prospects, analyze local markets, and support data-driven business decisions. Access to accurate business information has become an important part of modern sales, marketing, and business intelligence strategies. As organizations seek more efficient ways to identify prospects and understand local markets, structured Google Maps data […]
Velocity Accelerator Program Helps Dataisource Build AI-Powered Procurement Platform
Macomb County startup secures $2 million in private investment and advances its DataProcur platform with coaching, strategy and connections through Velocity A Macomb County technology startup developing an artificial intelligence-powered platform to simplify and strengthen the procurement process is the latest company moving forward with support from Velocity’s business accelerator program. DataISource, co-founded by CEO […]
With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
Publicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
Publicis CEO Arthur Sadoun on why more clients are choosing holding company solutions without pitches
Publicis Chairman and CEO Arthur Sadoun credits growing tech needs and holding company consolidation for the changing new business landscape.
Dear Performance CTV Companies: Please Stop. You’re Hurting Us
Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed television into Google. TV is still TV, even when […] The post Dear Performance CTV Companies: Please Stop. You’re Hurting Us appeared first on AdExchanger.
Making AI Pay Its Way, With Cloudflare
For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in exchange for traffic, says Lara Cohen, VP of strategic partnerships for media, creators and AI at Cloudflare, on this week’s […] The post Making AI Pay Its Way, With Cloudflare appeared first on AdExchanger.
Plume Design unveils Plume Console
Plume Design, the AI platform used by more than 450 Internet Service Providers (ISPs) across [60+] countries to run the connected home, has introduced Plume Console at Network X in Vienna, giving service providers a unified, AI-powered view of Wi-Fi performance, security and digital care. Bringing Plume WiFi, Plume Security and Plume Care into one […]
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
Media buys and mega partnerships: How the creator economy is splitting in two
There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said […]
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."
Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side
Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying. The post Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side appeared first on AdExchanger.
Report: Gaming is a social hub where franchises thrive
With much-hyped launches of Grand Theft Auto VI and The Legend of Zelda: Ocarina of Time remake coming this November and a wave of successful game adaptations – including The Super Mario Galaxy Movie and Resident Evil – gaming excitement has been at an all-time high. Hub Entertainment Research’s Gaming 360″ study seeks to explain […]
Report: Streaming maturity and video sharing grows up
Glance, a specialist in TV and video market intelligence, has shared its MIPCOM 2026 keynote session exploring ‘Unlocking Audience & Content Dynamics: Who is Watching, What, How and Why?’ at the Palais des Festivals, Cannes. In the session, Glance’s Senior-Vice-President, Frédéric Vaulpré, drew on official audience measurement data and SVoD catalogue tracking across key markets […]
Podcasts Are Becoming Living-Room Entertainment, and the Polished Studio Is Dying
Podcasts aren’t just for the commute anymore. Some have become something families watch together on the big screen, something that competes with Netflix for attention after dinner, and something that increasingly rewards creators who ditch the expensive studio in favor of a couch and a smartphone. The medium’s evolution is reshaping how creators build audiences, […]
Threads allows parents to see who their teens have blocked
The Meta-owned app has been steadily rolling out supervision tools designed to help protect younger users from harmful activity.
Meta offers updated ad placement control guidance
The revised overview provides options for enabling some level of ongoing control as the company continues to automate its ad display systems.