News
10,223 articles covering the AdTech ecosystem
Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPR
Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.
Axios Bets That AI Can Make Local News Pay, One Market at a Time
After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.
The Experience Is Now the Product
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency […]
Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
AI is powering the loss of B2B marketing jobs
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs. The post AI is powering the loss of B2B marketing jobs appeared first on MarTech.
The marketer’s new playbook for AI-powered competitive intelligence
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. The post The marketer’s new playbook for AI-powered competitive intelligence appeared first on MarTech.
How to use B2B PR to shape what AI recommends
AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it. The post How to use B2B PR to shape what AI recommends appeared first on MarTech.
Google adds AI shopping insights to Merchant Center
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results. The post Google adds AI shopping insights to Merchant Center appeared first on MarTech.
The End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic Pageview appeared first on AdExchanger.
Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations to Give Brands Conversational, Actionable Intelligence
New conversational analytics agent eliminates manual reporting and turns real-time customer data into clear, actionable next steps New integrations with Claude, Wix, and WooCommerce unify ecommerce data for smarter campaigns Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, announced Analytics AI, a native conversational analytics agent in Mailchimp that […]
Measured Launches MCP Server, Bringing Marketing Performance Data into ChatGPT, Claude and Other AI Platforms
Enterprise brands including Otter.ai can now access marketing incrementality data directly within the AI platforms they already use Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, announced Model Context Protocol (MCP) capabilities. Enterprise marketers can now access their own data insights in real-time within the AI tools they use every day. MCP is […]
CobbleStone® Highlights AI‑Powered Workflow Agent Capabilities for Intelligent Contract Lifecycle Execution
CobbleStone Software highlights advanced, AI‑powered workflow agent capabilities within its CobbleStone Contract Insight® platform, delivering a modern, automated approach to managing contract tasks, approvals, lifecycle processes, and more. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to highlight its enhanced AI-powered workflow agent capabilities within its CobbleStone […]
Roots Automation, Inc. Launches Bevaya, Its New Flagship AI Agent Platform for Insurance
Roots Automation, Inc. today launched Bevaya, a new AI Agent platform built exclusively for insurance. Bevaya delivers a new architecture, a redesigned user interface, and a set of capabilities that give carriers, brokers, and TPAs a single environment to design, deploy, and govern agentic AI across underwriting, claims, and policy servicing. Bevaya replaces the company’s […]
Qlik and Starburst Turn Fragmented Enterprise Data into Governed, AI-Ready Intelligence
Partnership combines Qlik data integration, replication and analytics with Starburst federated query, context and agentic capabilities to give customers more choice across hybrid data estates. Key takeaways: Turns fragmented data into AI-ready intelligence: Combines federated access, context, integration and analytics across hybrid enterprise environments without forcing centralization. Gives customers architectural choice: Helps teams query data […]
Digital Product Passports and MarTech’s New Bridge to the Circular Economy
New EU rules are pushing brands toward deeper product transparency. The Ecodesign for Sustainable Products Regulation introduced digital product passports as a key means of sharing sustainability, durability, and product data with consumers, businesses, and authorities. For MarTech teams, this shift is more than compliance. It creates a new way to connect product truth with […]
Hystax Releases OptScale AI to Help Enterprises Cut AI Costs and Govern AI Agents
Hystax, a cloud infrastructure, FinOps, and AI governance software company, today released OptScale AI – an enterprise AI governance platform that helps organizations cut LLM costs by up to 40%, enforce security policies across every AI interaction, and bring AI agents under full operational control. Hystax has announced the release of OptScale AI, extending its […]
Foundry512 Earns The Strategist 2026 Recognition for Advertising
The 2026 Strategist Awards honor Foundry512 for its innovative approach to strategy and media Austin-based advertising agency Foundry512 has been recognized by The Strategist 2026 for Advertising, a program from Global Publishing Media Group that highlights organizations demonstrating strategic leadership and measurable business impact. This recognition reflects the type of work being prioritized across the […]
Pervaziv AI Strengthens Enterprise AI Control Layer with Cortex 4.3 and More Dependable Agentic Engineering Workflows
New release improves session continuity, authentication resilience, AI code changes, and enterprise workflow reliability across VS Code and browsers. Pervaziv AI today strengthened its vision for the Enterprise AI Control Layer with Cortex 4.3, a platform release focused on improving reliability, continuity, governance, and operational trust for organizations deploying AI across software engineering, security, cloud, and enterprise workflows. As […]
WSI Helps SMBs Close the Technical Gaps That Are Limiting Visibility in AI Search
As AI platforms change how businesses get found online, structured, machine-readable websites are becoming essential to staying visible The way AI-powered search tools retrieve and surface information has changed how businesses earn visibility online, and many small and medium-sized businesses are less visible than they realize. Platforms like Google’s AI Mode, ChatGPT, and Perplexity don’t […]
How Omnicom looks six months post-takeover: Where are UK agencies now?
Campaign rounds up the key changes across Omnicom’s agencies in the UK in the first 180 days since acquiring IPG.
Danny Dyer and Rob Lowe go head-to-head in Paddy Power World Cup spot
BBH London created the campaign.
The Stack: Control Versus Innovation
This week, regulators, researchers, and industry leaders intensified scrutiny on Big Tech, as concerns over AI safety, platform influence, and advertising effectiveness continued to grow. In today’s Digest, we cover Temu being hit with an EU fine over unsafe product [...] The post The Stack: Control Versus Innovation appeared first on ExchangeWire.com.
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.