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News

4,556 articles covering the AdTech ecosystem

Google Expands UCP With Cart, Catalog, Onboarding via @sejournal, @MattGSouthern

Search Engine Journal

Google's Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding. The post Google Expands UCP With Cart, Catalog, Onboarding appeared first on Search Engine Journal.

Mar 19, 2026Source

Allwyn launches in-house creative and content studio

Campaign

Studio 59 opens in April 2026.

Mar 19, 2026Source

Watch the newest commercials from Wendy’s, Bet365, Zevo and more

Ad Age

Zevo reworks the 1984 Bonnie Tyler power pop classic “Holding Out for a Hero.”

Mar 19, 2026Source

How Healthcare Marketers Can Navigate Immense Data

Adweek

This post was created in partnership with PulsePoint For healthcare marketers, can too much data be a bad thing? And what are the best practices for navigating privacy regulations? During […]

Mar 19, 2026Source

Brand Placements Fuel Growth in the Ad-Skip Era

Adweek

This post was created in partnership with EightPM In a world where audiences skip ads, brand product placement is becoming an increasingly important tool, but it needs to be deployed […]

Mar 19, 2026Source

Google’s Juanjo Duran Talks Streaming and His Keys to Success

Adweek

This post was created in partnership with Google TV Streaming TV is evolving faster than ever before and keeping pace can be a challenge. Perhaps no company is more prepared […]

Mar 19, 2026Source

How Brands Find a Human Touch in a World of Algorithms

Adweek

This post was created in partnership with Manifest AI is rapidly changing how content is produced and how brands connect with customers. It’s also helping behind the scenes, providing better […]

Mar 19, 2026Source

What Marketers Can Do to Improve the Fragmented Patient Journey

Adweek

This post was created in partnership with PulsePoint AI and digital search are fundamentally changing the patient journey. Before a patient even sees a doctor, they have often encountered a […]

Mar 19, 2026Source

The Power of Founder-Led Brands

Adweek

This post was created in partnership with SolComms Authentic founder-led brands that are mission-driven and customer-focused have an edge in today’s competitive landscape. That is, if they can stay grounded […]

Mar 19, 2026Source

5 Questions for… CNBC’s Morgan Brennan on New Show, Morning Call

Adweek

EXCLUSIVE: Brennan's new show debuts on Monday, March 23, at 5 am ET.

Mar 19, 2026Source

Palantir and Moder Partner to Transform Mortgage Industry

MarTech Series

Moder and Palantir are co-building an AI-powered mortgage operations platform, with first pilot customer Freedom Mortgage, a new milestone toward empowering the dream of homeownership Palantir Technologies Inc., a global leader in operational artificial intelligence platforms, and Moder, the fastest growing AI and technology outsourcing company in mortgage, announced a strategic partnership to co-build an […]

Mar 19, 2026Source

KnowBe4 Launches AIDA Orchestration as the First Fully Autonomous Agent for Human Risk Management

MarTech Series

New AI Agent From KnowBe4 Cuts Security Training Administration From Hours to Seconds KnowBe4, the world-renowned platform that comprehensively addresses human and agentic AI risk management, has announced the launch of AIDA Orchestration, the eighth AI-powered agent in KnowBe4’s suite of AI agents for human risk management known as AIDA (Artificial Intelligence Defence Agents). The […]

Mar 19, 2026Source

The Directions Group Launches Linara, an Integrated Intelligence Platform Transforming Research into Always-On Decision Support

MarTech Series

The Directions Group announced the launch of Linara™, an AI-powered integrated intelligence platform that will transform static research into always-on decision support for insights, marketing, and leadership teams. Its first capability, Linara Personas, gives organizations conversational access to their customer personas and lays the foundation for a broader suite of tools to come. Organizations are […]

Mar 19, 2026Source

Ellie Heisler Joins Manatt, Phelps & Phillips as Firm Expands Creator Economy Activity With Hires in Entertainment Practice

Variety Digital

Ellie Heisler has joined Manatt, Phelps & Phillips as a partner in its entertainment practice as the law firm looks to expand its activity in the creator economy and the emerging world of creators, influencers and brands. Heisler comes to Manatt after more than 11 years with Nixon Peabody, where she built the firm’s entertainment […]

Mar 19, 2026Source

Principal media buying: How marketers can safeguard themselves, per ANA

Marketing Dive

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete governance guidelines.

Mar 19, 2026Source

Colgate aims for stressed millennials with campaign about resilience

Marketing Dive

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

Mar 19, 2026Source

What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @sejournal, @HelenPollitt1

Search Engine Journal

Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis. The post What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO appeared first on Search Engine Journal.

Mar 19, 2026Source

The Content Moat Is Dead. The Context Moat Is What Survives via @sejournal, @DuaneForrester

Search Engine Journal

Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context. The post The Content Moat Is Dead. The Context Moat Is What Survives appeared first on Search Engine Journal.

Mar 19, 2026Source

Turkey of the Week: Plenty’s kitchen musical is a hot mess

Campaign

The campaign was created by AMV BBDO.

Mar 19, 2026Source

Turkey of the Week: Marks & Spencer’s fashion ad fails to live up to “Love that”

Campaign

The campaign has been made by Mother.

Mar 19, 2026Source

Guillermo del Toro and his skeletal crew talk craft for new Patrón campaign

Campaign

The Oscar-winning director's first TV commercial draws parallels between his filmmaking process and Patrón's production philosophy.

Mar 19, 2026Source

ITV reveals shortlist for £1m Head First Award

Campaign

Five brands in contention for 2026 prize.

Mar 19, 2026Source

The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

ExchangeWire

Vijay Kumar, Founder & CEO, Mile tells us what last mile optimisation actually requires... The post The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation appeared first on ExchangeWire.com.

Mar 19, 2026Source

Why every consumer journey now leads through Amazon

Ad Age

Today’s shopper doesn’t distinguish between entertainment and commerce. Amazon Ads was built for exactly that reality.

Mar 19, 2026Source
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