News
20,101 articles covering the AdTech ecosystem
Vera Bradley names Coach vet CEO
Ian Bickley, previously executive chairman, has been pushing forward the company’s transformation initiatives.
CBP is working on 4-step tariff refund process
The agency detailed progress it’s made developing a dedicated system to process refunds for International Emergency Economic Powers Act tariffs.
Sleep Number issues going concern warning, says bankruptcy is possible
The mattress maker’s turnaround has been slow, mired in debit and liquidity issues, but is picking up speed under new leadership.
digna Reports 12-Month Enterprise Deployment Without Traditional Data Quality Rules
Enterprise deployment shows how AI-driven observability replaced thousands of manual data quality rules while maintaining reliable data monitoring. digna announced that a large-scale enterprise data warehouse operated for twelve consecutive months without executing traditional manually coded data quality rules, relying instead on adaptive anomaly detection embedded in its Data Quality & Observability Platform. By modeling […]
Publicis acquires AdgeAI to sift quality creative from content glut
The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns in real time.
Morrisons appoints Fabric Social to its social account
Leo UK was the incumbent and continues to hold the creative account.
Brad Marrapodi
Squeak E. Clean has appointed Brad Marrapodi as Head of Sync Catalog | Senior Music Producer, based in Los Angeles. In this newly created role, Marrapodi will lead the company’s sync catalog strategy, overseeing the development of long-form albums and production music for advertising, film, television, trailers, and emerging platforms while continuing to produce custom music for West Coast brand and agency partners.
Costco sued by customer seeking tariff refunds
The proposed class action suit seeks to recoup IEEPA-tariff costs an Illinois customer alleges the retailer passed on to him and other consumers through higher prices.
MediaCo Appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, and ensuring local market […]
Mutinex Bolsters Its U.S. Presence with the Appointments of Two High‑Profile Leaders; Mike Finnerty Named President, United States, Lou Paskalis Elevated to Senior Advisor
The moves support the agentic marketing effectiveness leader’s intent to scale in the region and accelerate enterprise customer success Mutinex, the leading agentic marketing effectiveness platform, announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion, where he played a key leadership role in scaling the company’s measurement and identity capabilities following […]
Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. “We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief […]
Milestone Systems Redefines the Open Platform for an AI-Native Era
Milestone Systems, a global leader in data-driven video technology, announced significant advancements to its XProtect® video management software (VMS) and BriefCam® video analytics. The XProtect App Platform, a new containerized application platform for VMS, and a new BriefCam analytics engine are designed to deliver increased reliability, greater customization, more efficient hardware utilization, and full readiness for Generative AI and analytics, empowering security teams to stay […]
Campaign Trail: Benjamin Moore paints a timeless picture of growing up
The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation. The post AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse appeared first on Search Engine Journal.
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches. The post Starting Or Steering The Wave appeared first on Search Engine Journal.
Google Discover Core Update Data: Local Publishers Lost Reach via @sejournal, @MattGSouthern
New third-party data shows local publishers lost national reach after Google's Discover core update. The post Google Discover Core Update Data: Local Publishers Lost Reach appeared first on Search Engine Journal.
Premier Inn celebrates consistency in revamped brand platform
Leo UK created the campaign.
Week in Review: IAB Sweden Kicks Out Meta, BuzzFeed Faces Liquidity Challenges, and Publicis Acquires AdgeAI
In this week's Week in Review: IAB Sweden boots out Meta over deceptive advertising, BuzzFeed faces a liquidity crunch, and Publicis makes an AI acquisition. Top Stories IAB Sweden Kicks Out Meta Over Deceptive Advertising IAB Sweden, an industry body for digital advertising, has revoked Meta's membership, the organisation announced on Wednesday. The board voted Read More
Dentsu hires Omnicom’s Chrissie Hanson to lead US media and Carat—inside the move to sharpen its positioning
Hanson’s appointment comes as Dentsu looks to revamp its international business and lean further into its individual brands.
OMD USA Names Bradley Rogers CEO as Chrissie Hanson Heads to Dentsu
OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.
Peacock to Give Bravo Fans Personalized Experience With AI Andy Cohen
Andy Cohen’s avatar serves as the Your Bravoverse tour guide.
Rethink Recruits Anomaly Veteran as First Chief Production Officer
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.
Why emotion data is changing how ads get tested
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared first on MarTech.
When AI decisions create customer friction
When AI systems misread signals and make automated decisions, the friction customers experience can quietly erode trust, retention and revenue. The post When AI decisions create customer friction appeared first on MarTech.