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20,101 articles covering the AdTech ecosystem
Most consumers use AI, but few fully trust it
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. The post Most consumers use AI, but few fully trust it appeared first on MarTech.
NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals)
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.
DiGennaro Communications Expands Executive Leadership and Launches Content Studio
Award-Winning Journalist Laura Petrecca Named Chief Content Officer MaryLiz Ghanem and Kristen Morquecho Promoted to Co-Managing Directors Kendra Peavy Appointed Fractional Chief Marketing Officer DiGennaro Communications, LLC announced an expansion of the executive leadership team at its flagship agency, DGC, as well as the launch of a freestanding division, The Authority Studio, a new content […]
Brandlive launches BrandTV™, the Enterprise Streaming Platform Every Company Needs
The new streaming platform enables enterprises to host live Town Halls and all of a company’s on-demand video content, turning work into must-see TV. Brandlive, the company bringing the magic of TV to business, announced BrandTV, a new streaming platform designed to help companies and their leaders communicate with video that feels authentic, human and real. AI […]
EverFast Fiber Networks Taps GOCare to Power Digital Transformation and Customer Engagement Strategy
The growing Kansas City broadband provider introduces digital engagement channels, automated communication, and streamlines operations with integration to MACC, Adtran, and HubSpot platforms GOCare, a leading SaaS provider of digital customer experience solutions for broadband service providers (BSPs), announced that EverFast Fiber Networks (EverFast) has selected the GOCare Digital Experience Platform to modernize its customer […]
Synscribe Launches SEO AI Agent That Autonomously Executes SEO & GEO – Claims to Replace Traditional Agencies
Singapore Startup Synscribe Upgrades OpenClaw Into a Multi-Tenant AI Agent That Executes Full-Stack SEO and GEO — Cutting 90% of Manual Agency Work Synscribe, an AI SEO & GEO startup, has launched a multi-tenant SEO & GEO AI agent built on the open-source OpenClaw framework that autonomously performs keyword research, creates landing pages, conducts link building, and […]
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Partnership with leading all-in-one barbershop management and booking platform represents broader expansion into high-intent transactional environments including services, travel, hospitality Fluent, Inc., a leading provider of commerce media solutions, announced a partnership with Squire, the leading all-in-one barbershop management and booking platform. This partnership builds on Fluent’s continued momentum outside of traditional retail environments, extending […]
NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur
AI-guided analysis helps brands and retailers turn data into decision-ready insights NIQ , a global leader in consumer intelligence, has launched new AI-powered analytical capabilities in beta within Ask Arthur on the NIQ Discover platform. The expanded experience guides users through end-to-end analysis—helping them identify what matters in the data, understand why trends are occurring, […]
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal.
MG OMD appoints new managing director and transformation lead
New appointments mark first phase in chief executive Kat Bozicevich's new strategy.
O2 ad makes space for itself to highlight reach of its satellite service
Work was created by VCCP.
Dentsu X chief growth officer Andrew McCormick departs
He has been in the role for seven years.
National Highways picks Elvis for creative account
This is the shop's first win since it relaunched in February.
Branston Pickle owner consolidates media and creative into Beyond
Pitch was handled directly by the brand.
What do you do all day?
Ahead of Mother's Day a freelance director writes about her experience as a new mother.
Subway marks Women’s League Cup Final with sandwich-themed fan zone
Circle created the activation.
Amagi Report Finds Applied AI Moving Into Core Media Workflows; FAST Viewing Rises 21%
March 2026 Airtime Report from Amagi highlights applied AI adoption across media workflows and sustained global FAST momentum Applied AI is accelerating across media operations, while Global FAST (Free Ad-supported Streaming TV) viewership and ad monetization continued their double-digit growth in Q4 2025, according to the March 2026 edition of the Amagi Airtime Report: Special […]
Google Says They Deploy Hundreds Of Undocumented Crawlers via @sejournal, @martinibuster
Google's Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented. The post Google Says They Deploy Hundreds Of Undocumented Crawlers appeared first on Search Engine Journal.
The Wires 2026: What Are Our Judges Looking For?
Our series of insights from this year’s Wires judges continues, with another dive into what the judges feel really defines award-winning work… The post The Wires 2026: What Are Our Judges Looking For? appeared first on ExchangeWire.com.
AI ad of the week: Production company lampoons creative marketing with an original song
The AI-generated spot is meant to promote Ritual's new AI production studio, Ritual Labs.
How to win the A-List—inside industry trends and tactics
Ad Age Executive Editor Judy Pollack reveals the trends, criteria and strategies behind this year’s winners—and what may define next year.
Grading 6 purpose marketing ads—what separates effective from performative
Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.
Agency Brief—Carmichael Lynch names new chief creative, Publicis’ RTO update
This week, we’ve got the exclusive on Carmichael Lynch’s new chief creative officer, plus the scoop on Publicis’ RTO changes.
Ad Age crossword puzzle—brand partnerships
This week’s crossword puzzle features co-branded initiatives, including campaigns, product launches and sponsorships.