News
20,101 articles covering the AdTech ecosystem
Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies
Gap, Coinbase, Huggies, and more are behind the week's most notable ads.
Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more.
MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business
If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is leaving TransUnion to become its US president and lead the company’s expansion stateside. Finnerty spent more than four years as SVP of marketing […] The post MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business appeared first on AdExchanger.
Flam Onboards Ben Feld of Niantic Labs to Scale Interactive Advertising
Flam, the deep-tech startup pioneering AI-native content, has announced the onboarding of Ben Feld, new Sales Lead in San Francisco. “Ben’s arrival marks a pivotal moment for Flam as we transition from building our deep-tech foundation to global enterprise scale,” said Shourya Agarwal, Founder and CEO of Flam. With 15 years of experience, Feld has […]
Semrush Unveils New Brand Identity to Command the AI Search Era
The industry leader evolves into the unified intelligence engine for brand visibility across modern search Semrush , the leading brand visibility platform, announced a brand transformation, marking its strategic evolution from a search toolset to a unified intelligence engine that drives brand visibility for businesses of all sizes. The refresh marks a pivotal moment in […]
PagerDuty Expands AI Ecosystem to Supercharge AI Agents and Deliver Autonomous Operations
Strategic partnerships with Anthropic, Cursor and LangChain expand PagerDuty ecosystem to more than 30 AI partners across 11 categories to power the future of AI-first operations PagerDuty, Inc. , a leader in AI-first operations management, announced the expansion of its AI integration ecosystem, marking a significant enhancement of its PagerDuty Advance agents and AI platform […]
Swayable CEO Appointed to Advertising Research Foundation Board of Trustees
Swayable CEO James Slezak joins the ARF’s distinguished body of industry leaders shaping the future of advertising and marketing research. Swayable, the causal AI platform used by the world’s top brands to measure the impact of their messaging, announced that CEO Dr. James Slezak has been appointed to the Advertising Research Foundation (ARF) Board of […]
Midaxo, the M&A Intelligence Platform, Has Been Named a Leader in the IDC MarketScape: Worldwide AI-Enabled Deal Management 2025 Vendor Assessment
Midaxo has been recognized as a Leader in the IDC MarketScape: Worldwide AI-Enabled Deal Management 2025 Vendor Assessment, highlighting the company’s platform for managing the full M&A lifecycle with AI-enabled insights. Midaxo, the M&A intelligence platform for corporate development and deal teams, has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Deal Management […]
MarTech for Retail Growth: Why Manual Reviews Still Matter in an AI-driven Marketing World?
Artificial intelligence and automation have changed the modern Martech ecosystem. It has changed how retailers plan, carry out, and judge their marketing efforts. In the last ten years, advanced marketing platforms have grown, allowing firms to automate complicated tasks that used to take a lot of time and effort. AI-powered technologies have made marketing operations […]
aiXplain Introduces aiXplain Studio
aiXplain Studio is the no-code platform for building production-grade AI agents, designed for speed, built for teams, and never without control. aiXplain introduces aiXplain Studio. A new way to build intelligent agents. built for speed, built for teams, and built for control. aiXplain announced aiXplain Studio, a no-code platform that moves AI agent development from a specialized […]
Market Logic Network Launches OpenAPI Integration for Zoho CRM to Deliver Pan-European B2B Company Intelligence
New integration enables real-time company data enrichment, AI lead qualification, and cross-border B2B intelligence directly inside Zoho CRM. Market Logic Network LLC announced the launch of a new business intelligence integration connecting Zoho CRM with the international company data platform OpenAPI. B2B teams can no longer afford to operate with incomplete data. Our systems provide […]
Pyler to Take Center Stage at NVIDIA GTC 2026, Advancing Leadership in Video T&S and Brand Suitability
From the stage to the show floor, Pyler is making its mark at the AI industry’s most anticipated event of the year. Pyler is set to make a high-profile debut at NVIDIA GTC 2026 this March in San Jose. The video understanding specialist will showcase its technology through a technical talk, a poster reception, and a dedicated exhibition […]
The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short
The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against social media platforms for their failure to protect [...] The post The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short appeared first on ExchangeWire.com.
AdExchanger’s Comic Caption Contest Winner: Thomas Kernan
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to process all that data. And hey, it can’t hurt to be polite. 🤖 A big congrats to Thomas Kernan, head […] The post AdExchanger’s Comic Caption Contest Winner: Thomas Kernan appeared first on AdExchanger.
Are CAPIs The Next Phase Of Performance TV?
Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments. The post Are CAPIs The Next Phase Of Performance TV? appeared first on AdExchanger.
Why a Streaming TV Ad Platform Is Buying Billboards
Out-of-home (OOH) advertising is increasingly becoming a channel for B2B technology companies looking to reach decision-makers in the real world. As SaaS platforms compete for the attention of enterprise marketers, AI founders, and venture capital firms, some are turning to highly targeted billboards and transit campaigns in tech-heavy markets. Streaming ad platform Vibe.co is the […] Why a Streaming TV Ad Platform Is Buying Billboards first appeared on Street Fight.
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
The assumptions underpinning ad growth just got a lot more complicated.
As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
Customer reviews become a key battleground as AI revolutionizes product discovery
AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.
Sephora announces partnership with F1 Academy
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.
A Third-Party Promo Gone Awry; OpenAI Has An App For That
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.
Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases via @sejournal, @martinibuster
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal.
Zevia doubles down on AI satire in ads starring creepy robot coworker
The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.