News
20,092 articles covering the AdTech ecosystem
Coinbase’s Oscars Ad Turns a Video Game NPC Into a Financial Rebel
Coinbase's Oscars ad encourages people to break away from the financial systems they’ve always known.
Barcode changes are coming. SmartLabel wants grocers to be ready.
The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.
Whole Foods to double UK footprint
The Amazon-owned specialty grocer is taking its Daily Shop format across the Atlantic as part of its plan to open six locations across London.
What’s essential for AI shopping assistant success
The biggest risk isn’t falling behind on deployment — it’s deploying before the organization is ready, experts say.
Build-A-Bear CEO to exit
Sharon Price John will retire from the role in June, and Chief Operations and Experience Officer Chris Hurt will step into the top spot.
Ross opens 17 stores, pushing forward with brick-and-mortar expansion
The store openings, which span its namesake banner and DD’s Discounts, are part of the off-price retailer’s efforts to open 110 new locations this year.
Yellow Rose by Kendra Scott expands beyond Texas with new flagship
The Western brand, which launched in 2023, is opening its first store outside the state with a location featuring a cocktail bar and hat customization in Nashville, Tennessee.
Dollar General to introduce new store format, pilot subscription program
The discount retailer reported Q4 net sales jumped nearly 6% year over year, with average basket size growing due to increased retail unit prices.
HaloBridge Technologies Launches HaloBridge Mobile™ to Extend Human-in-the-Middle AI Governance to Mobile Workflows
HaloBridge Technologies, the company behind the HaloBridge AI governance platform powered by the Gallo document intelligence engine, today announced HaloBridge Mobile™, enabling organizations to capture evidence, review AI-assisted documents, and certify decisions through Human-in-the-Middle™ review workflows directly from mobile devices—extending audit-grade AI oversight into real-world operations. HaloBridge Technologies today announced HaloBridge Mobile™, a mobile extension […]
WSI Introduces Adaptive SEO Strategy as AI Rewrites the Rules of Online Visibility
As AI reshapes how customers discover products and services and decide which brands to trust, WSI, a global leader in digital marketing and AI consulting, has unveiled an updated version of its WSI AdaptiveSEO® framework, re-envisioned for the AI-driven search landscape. The shift is already underway. In The AI Search Revolution: Adaptive SEO in the Age of […]
Why Dove turned Reddit product feedback into a real-world campaign
Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.
Google Maps Launches AI Conversational Search With Ask Maps via @sejournal, @MattGSouthern
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S. The post Google Maps Launches AI Conversational Search With Ask Maps appeared first on Search Engine Journal.
ITV promotes I’m a Celebrity… South Africa with hand-drawn animation
ITV Creative created the 60-second ad.
Employment tribunal dismisses ex-Google employee’s "boys’ club” claims
The verdict was returned on 18 February 2026.
Pitch Update: Ikea, Heineken, Dyson, Samsung, Direct Line, Network Rail, Tropicana, Aviva and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
The top 5 brand TikToks marketers need to know about right now
In this month’s lineup: Pokémon contributes to a TikTok trend that encourages audience participation, Apple launches a TikTok-specific brand refresh and fast food CEOs duke it out via taste-testing videos.
Call for NextGen Media Buyers—how to submit an entry
Ad Age is highlighting the next generation of media buyers ahead of the 2026 TV upfronts.
AdgeAI Is the Latest Acquisition in Publicis’ AI Shopping Spree
The Israel-based creative analytics platform will be integrated into Publicis Production.
Huggies Invites 18 Babies to Poop All Over $500K Worth of Luxury Goods
Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.
The Year CTV Goes Full Funnel
2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode. The post The Year CTV Goes Full Funnel appeared first on AdExchanger.
Kroger plans to shutter 50 Little Clinics
The move comes shortly after the company confirmed that it would close all of its Little Clinics in Georgia.
WhatsDash Rebrands as StatNexa, Launching a Unified Marketing Analytics Platform for Agencies
WhatsDash officially rebranded to StatNexa, introducing enhanced marketing analytics, advanced reporting dashboards, integrations, and client reporting tools. WhatsDash, a marketing analytics and reporting platform used by digital marketers and agencies to monitor campaign performance, has officially announced its rebranding to StatNexa. The rebrand represents the company’s next stage of growth as it expands its capabilities […]
Digi International Unveils AI-Powered One Digi AI Discovery Engine to Transform B2B Solution Search
New interface uses natural language AI for cross-platform search to surface the best Digi, Opengear, Particle, and SmartSense solutions Digi International, a leading global provider that empowers enterprises to build, connect, and manage critical systems, announced the launch of its One Digi AI Discovery Engine, a new natural language powered experience designed to dramatically reduce […]
Optable and PubMatic Partner to Advance Agentic Audience Discovery and Real-Time Activation Across PubMatic AgenticOS
Integration enables buyers to discover, build, and activate privacy-safe audience signals across premium publishers using agentic AI Optable, the Agentic Audience Platform, announced a partnership with PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the […]