News
20,065 articles covering the AdTech ecosystem
Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Recognition marks the fourth consecutive time the company has been positioned as a Leader. Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, announced its recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks the company’s fourth consecutive time being named a […]
Hightouch Expands ANZ Presence with Appointment of Aidan Lynch as Country Manager
Hightouch, the leader in data and AI for marketing, announced the expansion of its Australian and New Zealand (ANZ) operations with the appointment of Aidan Lynch as Country Manager. The move reflects increased investment in the region following sustained organic growth and rising demand from APJ organisations modernising their marketing and data infrastructure. Building on […]
Five9 Strengthens Open Platform Strategy with Evolution of Five9 Fusion
New Five9 Fusion Partner Program brings together a growing ecosystem of product integrations and third-party technologies for the next-generation of connected and intelligent customer experiences Five9 , provider of the Intelligent CX Platform, launched the evolution of Five9 Fusion, with a new partner program that brings together an evolving CX orchestration ecosystem that spans product […]
Appier Research Unveils Agentic AI Breakthrough: A Risk-Aware Decision Framework
Quantifying LLM Reliability Across Risk Scenarios for Trustworthy Enterprise AI Appier announced new research advancing the reliability of Agentic AI systems. To expand the impact of its research and development efforts, Appier’s AI research team continues to focus on frontier topics in Agentic AI and Large Language Models (LLMs), exploring forward-looking technical challenges that push […]
Liminal Launches Agentic Intelligence for Strategy and GTM Teams
Over 100 CEOs convene in Palm Springs as Liminal introduces Team Spaces, Insights Agent, Target Account Lists, and Coach AI Liminal, the actionable intelligence company, unveiled four major product releases at its annual CEO Summit, the company’s flagship event bringing together more than 100 CEOs and senior leaders from across identity, fraud, and cybersecurity. Andrew Bowden, […]
Adtech Faces Rising Privacy Pressures Despite Cookie U-Turn
Google’s reversal on third-party cookie deprecation might look like breathing room for adtech. In reality, it only delays one element of a much larger structural shift, one that reflects changes in consumer trust, corporate transparency, and government oversight. This year alone, European regulators have fined Google and Meta hundreds of millions of dollars for data […]
Scalefusion Introduces Programmable Custom Properties
ProMobi Technologies announced that Scalefusion, its leading unified endpoint management solution, has introduced Programmable Custom Properties (PCP). IT teams can now automate custom property updates through script execution on Windows, macOS, and Linux devices. Custom properties are data fields IT teams use to track specific device and user fields, like which department a device belongs […]
Elite Site Optimizer Launches Industry’s First ‘Specific Generative AI’ for Global Accessibility and AI-Search Dominance
Elite Site Optimizer (ESO), a leader in enterprise digital governance, today announced a breakthrough expansion of its platform: Specific Generative AI modules engineered to solve the “Visibility Gap” created by AI-powered search engines. By merging Global Digital Accessibility Compliance with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ESO is the first platform to help brands […]
Rokt mParticle Makes Match Boost and Composable Audiences Available to All Customers
The leading real-time customer data platform expands access to its highest-impact capabilities, enabling marketing teams to validate performance before expanding their investment Rokt mParticle, the leading hybrid customer data platform (CDP) for global enterprises, announced it is broadening access to Match Boost and Composable Audiences for all customers. Marketing teams can now activate both capabilities […]
Hawke Media Named a 2026 Google Premier Partner, Recognized as a Top Google Ads Agency
Santa Monica-based marketing agency Hawke Media has achieved 2026 Premier Partner status in the Google Partners program, recognizing the company as a top Google partner among the highest-performing agencies managing Google Ads campaigns. Hawke Media’s team of experts provides full-funnel, data-driven marketing strategy and execution across paid search, paid social, media buying, email and SMS marketing, conversion […]
Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup
Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...] The post Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup appeared first on ExchangeWire.com.
Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality
Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...] The post Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality appeared first on ExchangeWire.com.
‘Heated Rivalry,’ Cynthia Erivo and Lady Gaga Win Big at Queerties Awards: Full Winners List
“Heated Rivalry,” Jonathan Bailey, Lady Gaga and Cynthia Erivo were among the winners at the 14th annual LGBTQ Queerties Awards on Tuesday night in Los Angeles. “Heated Rivalry” was named best TV Drama. Bailey received the Badass award, considered the top honor of the ceremony. Gaga’s “Abracadabra” was named best anthem while Erivo nabbed two […]
Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now via @sejournal, @Michael_Resolve
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods. The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal.
Updated: latest hybrid working policies at “new big six”
Campaign asked the holdcos about their requirements.
Healthy Growth In The Age Of AI
Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […] The post Healthy Growth In The Age Of AI appeared first on AdExchanger.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock
A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers […] The post Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock appeared first on AdExchanger.
Gorilla Property Services Eyes U.S. Franchise Expansion
A leading property maintenance franchise is expanding into the United States, highlighting how home services brands are turning fragmented local trades into scalable franchise platforms. Vancouver-based Gorilla Property Services announced today that it has partnered with Franchise FastLane to accelerate franchise development across the U.S. The move positions the company inside one of the fastest-growing […] Gorilla Property Services Eyes U.S. Franchise Expansion first appeared on Street Fight.
LISTEN: The Collab Behind Variety’s 10 Creators to Watch List; Why Bars are Hosting More TV Watch Parties
On today’s episode of “Daily Variety” podcast, we’ll hear from Variety’s Antonio Ferme and Harper Mays on how the two assembled Variety’s 10 Creators to Watch list this year reflecting fast-rising, entertainment-centered social media stars. And Variety’s Payton Turkeltaub explains why so many people are taking their TV with cocktails and friends as watch party […]
Sports fandom: How today’s sports fans show up, engage and drive brand results
The sports fandom playbook reveals where avid fandom concentrates and how brands can turn that passion into performance.