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20,065 articles covering the AdTech ecosystem
Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side
Brand marketers enjoy a better quality of life, according to a new survey.
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'
Patreon CEO Sounds Off on AI: ‘I’m Both Amazed and Furious’: As a Creator, ‘I’m Angry That We Aren’t Being Paid’ for Value of Contributing to AI Models
Jack Conte, co-founder and CEO of creator-monetization platform Patreon, shared a lengthy rumination on artificial intelligence and the future of creative work in a new video. In the 43-minute video posted Tuesday, Conte argues that the future of creativity will remain human at its core, even as AI becomes ubiquitous. He says that the key […]
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur
SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with [...]
WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much [...]
Fabletics expands into denim to ride casualization trend
CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of sustainable revenue. The post A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth appeared first on Search Engine Journal.
Amazon Wins Preliminary Injunction Against Perplexity’s Comet via @sejournal, @MattGSouthern
A federal judge granted Amazon a preliminary injunction barring Perplexity's Comet AI agent from accessing Amazon accounts and ordering data destroyed. The post Amazon Wins Preliminary Injunction Against Perplexity’s Comet appeared first on Search Engine Journal.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal.
Stagwell reports 6% net revenue growth amid industry's 'managed chaos'
Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.
Greg Armshaw
Greg Armshaw joins wearemighty as Head of Sales for SecretSauce, an enterprise AI platform that encodes brand identity, tone and rules to ensure every asset stays on brand at scale. Armshaw brings nearly a decade of experience at McCann Worldgroup as Regional CIO and Chief Technology Catalyst, helping lay the groundwork for what became IPG Craft. Most recently Senior Strategy Director at Brightcove, he will now lead enterprise GTM for SecretSauce.
Reprint-AA26031GoodBehavior
2026 A List good behavior
Reprint-AA26033ValuesPartnerships
2026 A List values partnerships
Cristina Cheever
duPont REGISTRY Group (DRG) announced that Cristina Cheever has been appointed Chief Marketing Officer. Cheever is a seasoned auto & lifestyle marketing executive with a track record of elevating world class luxury & auto brands. She will lead DRG’s global marketing strategy as the company accelerates its evolution into the premier ecosystem for the ultra luxury auto lifestyle. Prior to joining DRG, Cheever held leadership roles at Robb Report, Porsche Cars North America & Aston Martin.
The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power
Plus, how CMOs can protect their north star while experimenting boldly.
Cannes Lions Names Agency Icon Susan Credle 2026 Lion of St. Mark Honoree
The lifetime achievement award honors Credle’s four-decade career.
Advertisers Should Think Of Video Holistically. Consumers Already Do.
Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better, – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across […] The post Advertisers Should Think Of Video Holistically. Consumers Already Do. appeared first on AdExchanger.
Petal & Pup eyes launch with Dillard’s, Von Maur
The Australian-founded fashion brand has a successful partnership with Nordstrom and is ready for additional growth.
Princess Polly plots next wave of US store openings
The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.
The Brand House Collective COO exits after less than a year
James Schisler resigned from his role while the company is in the process of being acquired by Bed Bath & Beyond Inc.
Kohl’s rules out major store closures despite disappointing Q4
The struggling department store is simplifying promotions and adding value-priced merchandise to appeal to its lower- to middle-income customer. But is it going far enough?
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
New AI-powered platform empowers marketers and creators to boost engagement by 3x with instant, high-fidelity animated visuals. Gifr.ai today announced the debut of its advanced generative AI platform, designed to transform static images into professional-grade GIFs in seconds. By automating the animation process, Gifr.ai streamlines digital production and slashes creation time, offering a scalable solution […]
Deepdub New Voice AI Model, Phantom X 3.2 Brings Studio-Grade Dubbing and Ultra-Low Latency Voice Agents to Global Enterprises
Along with new agentic AI workflows, the new model is already powering faster localization for dozens of Deepdub GO enterprise customers Deepdub, a foundational voice AI company pioneering expressive voice technologies, announced the launch of its latest AI speech model Phantom X 3.2, designed to redefine the standards of dubbing and real-time voice agents. With […]