News
20,251 articles covering the AdTech ecosystem
Product Placement Growth Hits Recent High: Microdramas, Print Media Cited
"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn.
The AI Advertising Tipping Point
The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month ago. At the current rate of growth, it will be more than 500,000 a year from now. Probably more.
What It Takes to Transform First-Time Shoppers Into Repeat Customers
This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort […]
Trust and Incrementality Help Brands Scale Bigger Ideas
This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap is pushing brands to look […]
Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links […]
Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create […]
How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK […]
Marriott Experiential Plots A Comeback
Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or try beauty products.
Job cuts looming at Netflix?
Netflix is reportedly planning to cut around 5 per cent of its workforce – equivalent to around 800 staff – with an official announcement expected this week. The streaming giant is navigating an increasingly competitive streaming market and diversifying its revenue sources, as media companies consolidate and YouTube captures a growing share of viewership and […]
Tractor Supply opens Idaho distribution center with automation, dedicated AI team
The retailer's site in Nampa will distribute inventory to 123 stores and includes a group that aims to "apply practical artificial intelligence to operational needs."
Target denies cooperating with ICE. Here’s why that may not matter.
Whether they own or lease store property, retailers probably need formal policies about whether law enforcement agencies can establish operational staging areas in their parking lots.
Tariffs pushed up consumer goods prices by 2.9 percentage points: NY Fed
Consumer expectations for inflation rose for the second straight month to the highest level since May, the University of Michigan said Friday, citing an October survey.
AI’s Here, But What’s the Framework For Making Sense of Its Mess?
You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.
UiPath Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Agentic Software Quality Assurance Platforms
UiPath is positioned highest in Ability to Execute, and helps enterprises in moving agentic testing from pilot to production UiPath, Inc. , a leader in business orchestration and automation, announced it has been recognized as a Leader in the Gartner® Magic Quadrant™ for Agentic Software Quality Assurance Platforms. A complimentary copy of this research report […]
Nectar MCP Brings Consumer and Creator Data to ChatGPT, Claude, Gemini and Copilot
Nectar puts social, community, creator, customer care and insights teams on one platform. Now its answers come to the AI assistant businesses already use. Nectar, the agentic growth operating system connecting businesses to consumers, launched Nectar MCP, which connects a brand’s Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model […]
ZoomInfo Launches Native ClickUp Integration Through GTM.AI
ZoomInfo , the all-in-one AI GTM platform, has confirmed a native integration with ClickUp, the world’s first Converged AI Workspace used by sales, marketing, and project teams. The integration allows mutual customers to bring verified ZoomInfo data into ClickUp with immediate effect. ZoomInfo’s verified intelligence (100M companies, 500M contacts, billions of buying signals) now powers […]
Wondershare Filmora 16 Launches to Make Professional Video Creation More Accessible with AI
Wondershare Filmora, a flagship video creativity software developed by Wondershare, has officially launched its new version, Filmora 16. Built around the new “Edit as an Expert with Filmora & AI” positioning, Filmora 16 brings a broad range of AI-powered and professional capabilities designed to reduce tedious editing work, give creators greater control, and make professional creativity […]
Guideline Ends the Media Plan Re-Entry Bottleneck with Launch of New AI Ingestion Agent
The new agent reads media plan spreadsheets in any format and turns them into clean, governed data in seconds. Guideline, a global provider of ad intelligence and media plan management solutions, launched the AI Ingestion Agent in its Media Plan Management platform. The agent takes the spreadsheet media plans agencies and brands already use and turns […]
Vannor Launches Agentic Marketing After AI Agents Drive 30-Fold Increase in First-Page Google Rankings
Vannor’s autonomous AI agents research, create, review, publish and improve marketing content while running entirely on company-owned NVIDIA AI infrastructure. Vannor launched its agentic marketing model, introducing autonomous AI agents that can manage a brand’s marketing workflow from research and content planning through publication and ongoing optimization. Marketing infrastructure for scale and precision. Vannor’s AI […]
AZ8 Integrates Zumi and OXYGEN for AI Video Ad Creation on an Infinite Canvas
AZ8 combines multimodal context, reusable creative Skills and intelligent model selection to help creators produce high-quality video ads more efficiently. AZ8 Combines Infinite Canvas, AI Agent Zumi and OXYGEN for Advertising Video Creation An integrated workspace brings multimodal context, reusable creative Skills and model orchestration to AI advertising workflows. AZ8, an AI video creation platform […]
Sound.me Brings Creator Campaigns to ChatGPT and Claude With New MCP Server
Artists, labels and brands can manage short-video creator campaigns through ChatGPT and Claude within spending limits they set. Sound.me, the creator marketplace where artists, record labels and brands pay creators to make short videos with their sound or product, today released an MCP server that connects ChatGPT, Claude and Cursor to an advertiser’s Sound.me account. […]
CallRadius Releases 2027 Outlook on Six Changes Facing Google Local Services Ads Advertisers
Google’s Performance Max migration, missed-call billing, automated credits, data retention limits and new categories are changing how LSA advertisers operate Google has made a series of changes to Local Services Ads (LSA) in 2026, and several will take full effect over the coming months. CallRadius, human-managed Google LSA service, has published an outlook on six […]
ZoomInfo Launches Native Integration With n8n Through GTM.AI
ZoomInfo, the all-in-one AI GTM platform, has confirmed a native integration with n8n, the workflow automation platform teams use to connect apps and build AI agents. The integration allows joint customers to combine verified ZoomInfo intelligence with n8n’s automation and agent capabilities with immediate effect. GTM.AI connects ZoomInfo’s data and agentic orchestration through API and […]