4,556 articles covering the AdTech ecosystem
Brands are shifting earned media strategies to tap niche news creators on social platforms.
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon On The Horizon appeared first on AdExchanger.
Hong Kong cinema takes a bold leap into the immersive era as veteran director and cinematographer Kwok-man Keung unveils “Harbour Dreams: Hong Kong XR Adventure” at this year’s FilMart. Hailed as the city’s first 6D multi-sensory film, the 20-minute experience blends VR, AR, motion, and scent technologies to let audiences see, hear, touch, and even […]
Mei Ah Entertainment may be one of the biggest and oldest media distribution companies in Hong Kong – it is currently in its 42nd year of operations – but it has always learned to adapt quickly with the times, from its roots as a VHS distributor during the city’s golden age of cinema to riding […]
Brisbane’s Red Empire Prods. and Taipei- and Los Angeles-based Organic Media Group have unveiled their first animated vertical series, “Home Away AI.i.Ce,” at Hong Kong FilMart. Created and written by Cherelynn Baker and directed by Amie Casey, the 12-part sci-fi microseries uses a hybrid approach that combines AI tools and animation to tell the story […]
Uncommon spot rethinks the airline safety message as a narrative about escaping modern-day frustrations.
Hong Kong cinema takes a bold leap into the immersive era as veteran director and cinematographer Kwok-man Keung unveils “Harbour Dreams: Hong Kong XR Adventure” at this year’s FilMart. Hailed as the city’s first 6D multi-sensory film, the 20-minute experience blends VR, AR, motion, and scent technologies to let audiences see, hear, touch, and even […]
The Austin, Texas-based festival expects overall attendance to stay flat with 2025.
The festival, despite its breadth, still managed to coalesce around a few themes.
Investors including Oracle and Silver Lake that acquired stakes in the new TikTok U.S. joint venture are reportedly paying a $10 billion fee to the Trump administration as part of the deal — and now a senior Democratic senator is looking for answers about the arrangement. In January, under a deal brokered by the Trump […]
Ammunition, an independent agency network built for ambitious brands in complex markets, has promoted Emily Griffen to VP, Design, after six years with the agency.
Brands can turn off Gen Z customers by creating pressure to buy.
When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems […]
AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary […]
SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” [...]
SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumaers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the [...]
Fresh off its IPO, the furniture retailer represents a bright spot in an otherwise challenged home sector.
Consumers who are ambivalent or distrust the technology may walk away if they feel forced to use AI, one analyst said.