News
10,432 articles covering the AdTech ecosystem
Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup
The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
NBCU points to premium video’s broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
A study found star ratings alone didn't predict small business performance. Active ORM did. Here's what that means as AI narrows local visibility. The post Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results appeared first on Search Engine Journal.
Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out. The post Google CEO Sundar Pichai Downplays Google Zero Concerns appeared first on Search Engine Journal.
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That's the EntityMap proposal. The post EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business appeared first on Search Engine Journal.
Carat hires Jellyfish's Laura Crichton as client MD
Appointment follows Flora Kong's move to Dentsu X.
OpenAI UK ads trial: four holdcos invited to spend more than £1m
Trial will begin in the coming days.
Wonderhood Design wins project for beauty brand Vieve
The appointment follows a competitive pitch.
The attention game has changed, and brands need to level up
Gaming platforms are evolving beyond just entertainment.
Hawkstone Farmers’ Choir wins Britain’s Got Talent as final draws 4.5m viewers
Biggest peak for ITV in 2026 outside sports fixtures and Coronation Street and Emmerdale’s crossover.
Tinder breaks up with 'hellos' in its European campaign
The work promotes the launch of Tinder's Astrology Mode and a redesigned Music Mode.
RTL’s Sky Deutschland Acquisition Makes it Germany’s “Main Aggregator”
RTL this morning announced it has completed its acquisition of Sky Deutschland, in a €68 million deal designed to strengthen the European media business in the face of competition from global streaming giants. The acquisition sees RTL Group take full ownership of Sky's businesses in Germany, Austria and Switzerland, including customer relationships in Luxembourg, Liechtenstein Read More
Rise Launches Agentic Bid Enrichment: Real-Time Intelligence on Every Bid Request
Rise, the intelligent supply platform, today (1st June, 2026) announced the launch of Agentic Bid Enrichment, an AI-powered intelligence layer embedded directly inside its platform that generates real-time intent signals on bid requests, including traffic with no user identifiers. According to [...] The post Rise Launches Agentic Bid Enrichment: Real-Time Intelligence on Every Bid Request appeared first on ExchangeWire.com.
MarkApp and VIZIO Ads Expand Premium CTV Reach Across Smart TV Environments
MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments. The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger [...] The post MarkApp and VIZIO Ads Expand Premium CTV Reach Across Smart TV Environments appeared first on ExchangeWire.com.
Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director
Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director. The post Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director appeared first on ExchangeWire.com.
Media agency concerns persist, and are more complex for advertisers, 10 years after transparency investigation
ANA survey reveals significant concerns remain on media transparency, which has only grown more complex.
Meet 13 B2B creators brands are betting on in 2026
A growing cohort of B2B creators is dominating LinkedIn feeds, turning their expertise in marketing, tech, finance and workplace culture into large audiences—and, increasingly, full-time careers.
10 agency reviews to know about
Heineken, Subway and Oreo maker Mondelēz are among the brands making agency changes.
7 key agency and marketing job moves to know about
Here are the executive moves you need to know this week.
How CMOs can become CEOs—advice for those seeking the top C-suite job
CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.
CTV isn’t losing. Social video is just growing faster
A brand’s most useful insight is not channel reporting in isolation, but an end-to-end view of campaign architecture.
Jason Momoa teaches the world to play in Lego’s new global brand film
The actor stars in a Rhys Thomas-directed spot promoting play ahead of World Play Day on June 11.