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20,251 articles covering the AdTech ecosystem
How Supernatural-Napoleonic Wars Story ‘Valor Mortis’ Became Lyrical Games’ First Release: ‘A Setting Nobody Else Is Touching’
Lyrical Games will make its market debut this week with the launch of Soulslike game “Valor Mortis.” Set in a supernatural reimagining of 19th-century Europe, “Valor Mortis” lets players take on the part of William Dowsett (voiced by James Alexander), a resurrected English soldier of the Grande Armée who wields both Napoleonic-era weaponry and devastating […]
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, Smirnoff and Hinge marketers discussed how brands can get on Gen Z’s level at Advertising Week.
Cincinnati Enquirer gets a little ‘extra extra’ in ads from Curiosity
The newspaper celebrates 185 years of local coverage with a cheeky campaign about Skyline chili, Bengals fans and more.
Sprite adds Nikola Jokić to its NBA campaign alongside Anthony Edwards
The soda brand is extending its basketball presence with new ads, collectible cans and international activations.
Why brand awareness isn’t enough to drive growth
Quantilope and Kettle & Fire discuss Mental Availability, Category Entry Points, and the moments that put brands into consumers’ consideration sets.
Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer
The newly created role reflects ABG's push into media, entertainment, and live events, which now make up about 20% of its business.
Your social media following isn’t the asset you think it is
Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships. The post Your social media following isn’t the asset you think it is appeared first on MarTech.
How MOps teams are restructuring for autonomous AI agents
Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight. The post How MOps teams are restructuring for autonomous AI agents appeared first on MarTech.
DAZN acquires Basket.TV
DAZN, the sports streaming platform, has broadened its basketball rights portfolio with the acquisition of Basket.TV, a basketball streaming service operating primarily across the Latin America region. Founded as a specialist basketball streaming service in 2020, Basket.TV has established a strong presence across Argentina, Bolivia, Brazil, Chile, Ecuador and Uruguay, serving hundreds of thousands of […]
Nielsen: Broadcasters, pay channels dominate South Korea viewing
Traditional television including broadcasters, pay channels and general pay-TV channels are still driving the largest TV viewing in South Korea, accounting for 70 per cent of total TV viewing, while streaming accounted for 17.8 per cent of total TV viewing in August 2026, according to the latest edition of Nielsen’s The Gauge South Korea. The […]
Goalhanger launches Goalhanger X to build media ecosystems around creators
Goalhanger has announced the launch […] The post Goalhanger launches Goalhanger X to build media ecosystems around creators appeared first on New Digital Age.
The Efficiency Trap. When protecting the bottom line destroys the business above it
Every finance director in MENA can tell you what they saved this year. Far fewer can tell you what those savings are buying. Savings are immediate, measurable and defensible. Growth is uncertain, hard to attribute and usually visible only in hindsight. A cost reduction can be audited. A missed opportunity cannot. The post The Efficiency Trap. When protecting the bottom line destroys the business above it appeared first on New Digital Age.
CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership
The definition of TV is changing rapidly, but its fundamental strengths may be misunderstood by many marketers. In a conversation for NDA’s CTV Focus Month, Thinkbox Strategy Director Elliott Millard discusses the reality of viewing habits, the power of addressability, and why TV’s short-term performance power is being overlooked. The post CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership appeared first on New Digital Age.
Where Should Platforms Draw the Line on AI-Generated Creator Content?
"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."
Piracy in the Crosshairs: Brazil to Launch Campaign Against IP Theft
RIO DE JANEIRO, Brazil – Brazil’s Audiovisual Industry and Commerce Federation (FICA) announced at the Rio Film Festival’s RioMarket the launch at the end of October of an anti-piracy awareness campaign in free-to-air and pay television, radio, out-of-home (OOH) advertising and movie theaters. Local media, telecom and exhibition groups are supporting the campaign by providing […]
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
Google Discover To Undergo Dramatic Changes via @sejournal, @martinibuster
Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal.
Your First 30 Days As A Growth Leader – The Challenge From Day One
Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal.
Has OOH Become One of Ad Tech’s Hottest Categories?
Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Dealmakers and industry leaders explain why the smart money is heading outdoors… The post Has OOH Become One of Ad Tech’s Hottest Categories? appeared first on ExchangeWire.com.
11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
The state of AI in marketing: Q4 2026
Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value. The post The state of AI in marketing: Q4 2026 appeared first on MarTech.
How This Golf Training Brand Fixed Its Subpar Attribution
Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was less a business than a pile of parts: some inventory, a trademark and a website that, by his own estimation, […] The post How This Golf Training Brand Fixed Its Subpar Attribution appeared first on AdExchanger.
TV Budgets Are Following The Wrong Scorecard
The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that logic rests on an oversimplification. “The largest share of viewing” and “the most valuable channel for a given […] The post TV Budgets Are Following The Wrong Scorecard appeared first on AdExchanger.