News
20,251 articles covering the AdTech ecosystem
Banks upbeat on AST SpaceMobile
Roth Capital, an investment bank, has reinforced AST SpaceMobile and its share price target of $108 (€96.53) and as its preferred neutral direct-to-device (D2D) partner for Verizon, AT&T & T-Mobile. BNP Paribas also issued a note to clients. Both banks followed SpaceX’s statement that it intended to launch a national cellular service in the US. […]
Ranken named Commissioning Editor at National Geographic
National Geographic has appointed Alex Ranken as Commissioning Editor. He will report to Janet Han Vissering, Senior Vice President, Development & Production, Natural History, within Tom McDonald’s content organisation. Based in the UK, Ranken will commission across the full range of natural history titles, from bluechip to kids and family, as well as emerging formats […]
Amazon Leo service by year-end
According to an update from Amazon Leo, the company recently completed the build of its 1,000th satellite despite having launched just 396 to date. Amazon Leo is waiting for launchers to become available not least its Blue Origin and its New Glenn rocket returning to regular flight status. Amazon Leo said it will start initial […]
Goalhanger launches Goalhanger X creator venture
Goalhanger has launched Goalhanger X, a new model for building complete media ecosystems around creators. Always On with Marina Hyde will be the first creator-led media venture developed through Goalhanger X, launching across editorial, social, long-form and short-form video from day one, before expanding into further formats. Goalhanger X brings together the voice and audience […]
SPI International now Canal+ Content Benelux & Central Europe
SPI International, a Canal+ company, has rebranded as Canal+ Content Benelux & Central Europe, highlighting its focus on creating content, developing channels, shaping new brands and streaming services across the Benelux and Central European markets. “The new name better reflects who we are today, our strategic focus, and our mission to deliver exceptional entertainment experiences […]
Forecast: LatAm M&E market to hit $62bn in 2026
Latin America’s media and entertainment market is forecast to grow by 15.4 per cent in 2026, reaching $62 billion (€55.4bn) in revenues, according to research presented by Omdia at MIPCOM Cannes. The findings highlight the region’s growing importance to the global entertainment industry, with online video accounting for $35 billion, more than half of total […]
Samsung TV Plus launches BBC Studios channels in Europe
Samsung TV Plus has announced a multi-territory agreement with BBC Studios to launch four channels across 11 European markets on its free, ad-supported streaming service. Under the agreement, BBC Lifestyle will launch in Spain, Germany, Switzerland, Austria, Sweden, Norway, Finland, Denmark, the Netherlands, Belgium and Luxembourg. BBC History and BBC Food will launch in Spain, […]
The next era of retail tech — with AI at the core
Retail is changing fast. Discover how AI and mobility are redefining the store of tomorrow.
AI Visibility, is that a thing?
Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom. Three facts are worth agreeing on before we perhaps disagree on everything else. First, some partners are losing traffic. For some partners, almost 50% of the clicks
Why the joy of checking out belongs in every holiday media plan
Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.
How AI use in webinars builds a program that compounds
The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.
Anthropic’s Thariq Shihipar Recommends Using Artifacts via @sejournal, @martinibuster
Anthropic's Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight. The post Anthropic’s Thariq Shihipar Recommends Using Artifacts appeared first on Search Engine Journal.
When Machine Intelligence Meets Human Judgement: Three Ways AI is Reshaping AV
Rather than replacing AV teams, AI used in combination with strategic judgement is making experienced AV specialists even more important, writes James Weinberg, SVP, Activation & Delivery at WPP Media. In this article, Weinberg explores the impact of AI on planning, optimisation and measurement. “Have you triiiiiiied Wheaties? They're whole wheat with all of the Read More
StackAdapt Names Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer
StackAdapt, the leading AI advertising and orchestration platform, today announced (6th October, 2026) two promotions within its executive leadership team, naming Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer. Ozyetis previously served as General Counsel, while Grodecka-Grad [...] The post StackAdapt Names Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer appeared first on ExchangeWire.com.
Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division
In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV division, and advertising spend dropping 3.4% in August. The post Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division appeared first on ExchangeWire.com.
Why Comic Relief scored with its newest purpose marketing effort, but Athleta did not
Purpose marketing expert Thomas Kolster on what works—and what doesn’t—in recent purpose ads.
Google Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
X rebuilds its third-party usage showcase
The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.
When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […] The post When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised appeared first on AdExchanger.
Creator Network Offers A Low CPM To Brands, But There's No Rate Card
FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach number. Brands are provided with a ceiling and a guaranteed floor of views. According to the analysis, CPMs on typically run from eight cents to two dollars per thousand views depending on format. Findclout claims it runs campaigns across all major sports, finance, trading and news page in the US.
Coalition Challenges FCC On Repeal Of Media Consolidation Rule
A coalition of labor unions and nonprofit groups have filed a petition with the Federal Communications Commission, challenging the FCC’s recent repeal of its long-time rule that limited consolidation among television broadcasters, Common Dreams reports. With this new rule, can seize more control over local news stations, the petition argues. It adds that the repeal us “plainly contrary to law and violates core administrative law principles,” and that only Congress can make such a change.
Netflix Is Laying Off 5% Of its Staff: Report
Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early as next week. Netflix had roughly 16,000 full-time employees at the end of last year, and a 5% reduction would mean 800 jobs are being eliminated.
Justice Department Proves Networks Over White House Pool Cutoff
The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, MS NBC and Politico, The New York Times reports. “Group boycotts among commercial competitors can violate the Sherman Act,” wrote Emily Covington, a spokesperson for the department. But William E. Kovacic, a former chairman of the Federal Trade Commission, commented, “The critical ingredient in successful antitrust cases is to demonstrate that there is unmistakably a commercial motive and that the commercial motive predominates. And I don’t think they would ever be able to do that here.”
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.