News
10,452 articles covering the AdTech ecosystem
Wyclef Jean on Owning the Future of the Creator Economy
Why 1,000 true fans matter more than millions of streams.
How Lionel Messi Became the Face of 1 in 4 World Cup Ads
Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.
In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party datasets.
Why the Industry Needs to Stop Talking About Neutrality
In an AI-enabled world, transparency is the most important lever in adtech
McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. The post McKinsey frames AI 2.0; Positionless Marketing delivers it appeared first on MarTech.
How to prove marketing impact when attribution goes dark
As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking. The post How to prove marketing impact when attribution goes dark appeared first on MarTech.
Why marketing measurement needs triangulation
Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth. The post Why marketing measurement needs triangulation appeared first on MarTech.
How to balance data control and real-time personalization
Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences. The post How to balance data control and real-time personalization appeared first on MarTech.
Consumers like AI content until they know it’s AI
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. The post Consumers like AI content until they know it’s AI appeared first on MarTech.
Agentforce needed a content layer, so Salesforce is buying Contentful
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. The post Agentforce needed a content layer, so Salesforce is buying Contentful appeared first on MarTech.
What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
Google said ignore llms.txt for citations. It didn't say ignore machine-readable maps for agents completing tasks. There's a difference worth understanding. The post What Google’s New AI Guide Actually Debunks. And What It Doesn’t appeared first on Search Engine Journal.
Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO. The post Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta Reaffirms Oversight Board Funding appeared first on ExchangeWire.com.
Your Website Is No Longer The Beginning Of The Purchase Journey
New consumer data shows shoppers are researching, comparing and evaluating value long before they reach a brand’s website The marketing funnel as we know it assumes that a shopper arrives at your site somewhere in the middle of their decision-making process, open to being persuaded and ready to convert. But according to the data, shoppers […]
Linker Vision Unveils Application-Driven Platform for Agentic Video Reasoning on AI Grids, Powered by NVIDIA NemoClaw
Linker Vision, a leading AI platform company in Physical AI and Reasoning AI, announced major expansions of its platform across Taiwan cities and transportation systems, powered by NVIDIA AI technologies. The deployments build on the 2026 scale-up expansion of the Kaohsiung lighthouse infrastructure — one of the world’s largest city-scale AI infrastructure environments — and […]
Hasan Piker, Cenk Uygur Reportedly Barred from Attending SXSW London by U.K. Home Office
Controversial Twitch streamer Hasan Piker and his uncle, broadcaster, Cenk Uygur, have both reportedly been banned from entering the U.K. by the Home Office. The move means they will be unable to attend SXSW London, where they were scheduled to be speaking. Reps for U.K. home secretary Shabana Mahmood did not respond to queries from […]
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
Understand the challenges of AI agents visit website authorization. This case raises critical questions about technology and legal rights. The post Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website appeared first on Search Engine Journal.
$3.6bn and counting: Who has won the biggest holdco pitches of 2026 so far?
Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?
Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.
X’s advertiser base is beginning to resemble its pre-Musk era
For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation
Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.