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Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...] The post Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals appeared first on ExchangeWire.com.

Chase tells the story of first-time parents who take a trip to the beach with their kids in a spot that promotes the Chase Freedom Unlimited card.

Almost all dayparts are affected by the programming changes, which will take effect in June.

Brands says pop star will help it usher in a 'new era', but insists Clooney isn't leaving.

A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

Top applications include Al-powered product discovery, Al chatbots and personalized recommendations.

New AI-Powered Platform Provides a Comprehensive Framework for IT and Manufacturing Leaders to Design, Build, and Grow High-Performance Ecosystems; Beta Access Announced for April 2026. ZINFI Technologies, Inc., announced the launch of ZINFI.AI, a revolutionary global knowledge base dedicated to Partner Orchestration & Ecosystem Management (POEM™). Representing the next evolution beyond traditional partner management, ZINFI.AI […]

The leading media intelligence company for global audio and video coverage announces the launch of its new, premium media player for API partners, while also expanding its global monitoring footprints across APAC content and 19 additional European Union markets. TVEyes, the global leader in broadcast, podcast and online video media monitoring and brand intelligence, is […]

New proactive, agent-to-user AI and personalization bring enterprise-grade marketing intelligence to small and mid-size businesses ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization […]

Project SnowWork brings agentic intelligence directly to business users’ desktops to accelerate productivity and get work done faster Designed to orchestrate planning, analysis, and execution, Project SnowWork is an autonomous enterprise AI platform that helps business users accelerate everyday work Launching in research preview to a limited set of customers, Project SnowWork handles complex, multi-step […]

Neat, the pioneering video technology company, announced the appointment of Javed Khan as Chief Executive Officer (CEO). Khan, a seasoned technology executive with a proven track record in AI-driven transformation, takes the helm as the company gears up for global expansion. The appointment of Khan signals Neat’s commitment to deeper investments in artificial intelligence as […]

60% have already experienced quality issues in the past year as development outpaced testing SmartBear, helping teams build, test, and ship quality software at AI speed and scale, released a survey that finds 70% of software experts say application quality has already degraded as AI accelerates development, and 60% already experienced quality issues in the […]

In adding latest data partner to its platform, FreeWheel cements position as a one-stop shop for political buyers targeting audiences with precision at scale and a streamlined process from strategy to activation. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined […]

Agentic AI innovations and expanded integrations enable enterprises to operationalize AI workloads reliably at scale BMC, a global leader in software solutions enabling business faster than humanly possible, announced new AI innovations for the Control-M solution that advance the orchestration foundation enterprises need to compete, differentiate, and thrive in an AI-powered world. For most large […]

Bethesda Game Studios’ space explorer game “Starfield” will be available on PlayStation 5 beginning April 7. The new platform debut for “Starfield” marks the latest Microsoft-owned game to make it to Sony’s competitor gaming console after previously being kept as an Xbox and PC exclusive, like “Indiana Jones and the Great Circle.” Along with the […]

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live. The post How To Build An SEO Commissioning Workflow: From Tickets To Requirements appeared first on Search Engine Journal.

Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era. The post Authentic Human Conversation™ appeared first on Search Engine Journal.

H&M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.

Tech giant Meta has consistently found itself in hot water in recent months following a series of reports and news stories highlighting the volume of scam ads which are run on its platforms. And a fresh report from Reuters this morning suggests that despite pressure from regulators, the company is still failing to adequately filter Read More

Created with BBH USA, a new spot was painstakingly designed to mirror the client’s approach to tequila making.