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News

4,557 articles covering the AdTech ecosystem

Häagen-Dazs - Let's Grab a Pint - 15s

Ad Age
Mar 18, 2026Source

Costco Adds Adtech Firm Moloco to Scale Retail Media Network

Adweek

A new ad format aims to improve relevancy.

Mar 18, 2026Source

New Report ‘Brings the Receipts’ on ROI of Women’s Sports Ads

Adweek

WPP Media's Women's Sports Playbook shows surging ad spend, higher engagement, and premium audiences.

Mar 18, 2026Source

The real GTM advantage is owning language and signal

MarTech

Most deals are decided before the funnel starts, and marketers who don’t own buyer language and signal are losing before they even start. The post The real GTM advantage is owning language and signal appeared first on MarTech.

Mar 18, 2026Source

The age of the AI shopping agent isn’t here… yet

MarTech

Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes. The post The age of the AI shopping agent isn’t here… yet appeared first on MarTech.

Mar 18, 2026Source

Marketo deprecates SEO feature in latest release notes

MarTech

The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer. The post Marketo deprecates SEO feature in latest release notes appeared first on MarTech.

Mar 18, 2026Source

3 ways to reduce bias in AI with better context

MarTech

AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here's how to correct them. The post 3 ways to reduce bias in AI with better context appeared first on MarTech.

Mar 18, 2026Source

DIDWW Integrates phone.systems Cloud PBX With ActiveCampaign CRM

MarTech Series

DIDWW, a global telecom provider of premium-quality SIP trunking and two-way SMS services, has announced a new integration between its cutting-edge cloud PBX, phone.systems™, and ActiveCampaign CRM. Designed to help businesses streamline customer communications, this integration synchronizes contact data, automatically logs calls, and provides deeper visibility into customer interactions – all within a single connected […]

Mar 18, 2026Source

Nintex Unveils Agentic Business Orchestration Capabilities to Scale AI-led Automation Across Organizations

MarTech Series

Nintex unveils new native AI capabilities that enable organizations to build and orchestrate AI agents alongside people, workflows, and systems Nintex, a global leader in agentic business orchestration, announced Nintex Agent Designer and Nintex Orchestration, new agentic AI and business orchestration capabilities available to select customers natively in Nintex CE. Together, these help organizations design and […]

Mar 18, 2026Source

Reply Announces a Partnership With Mistral AI to Develop Sovereign and Enterprise-grade Artificial Intelligence Solutions

MarTech Series

Reply announced a new partnership agreement with AI leader Mistral AI aimed at accelerating the adoption of local, customisable, secure and enterprise-grade generative AI solutions at scale. At the core of the collaboration is a shared vision of frontier AI, designed to enable organizations to adopt AI solutions while ensuring data control, protection of sensitive information, compliance with regulatory requirements and […]

Mar 18, 2026Source

UST Extends Tricentis Partnership Across APAC, with Expanded Focus on Australia and New Zealand

MarTech Series

Partnership offers greater access to outcome-driven engineering solutions and strengthens UST’s presence in two critical markets UST, a leading AI and technology transformation solutions company, announced the extension of its longstanding partnership with Tricentis to new markets across the Asia-Pacific region. The partnership is focused on supporting organisations in Australia and New Zealand through enterprise-scale […]

Mar 18, 2026Source

AdsDrama Introduces Short Drama Advertising Platform Amid Growth in Digital Content Monetization

MarTech Series

AdsDrama, a digital platform focused on short drama content and online advertising, has introduced an ecosystem designed to integrate content distribution, advertising services, and user participation. The launch comes as short-form video continues to expand globally, shaping how content is consumed and monetized across digital channels. What Is AdsDrama? AdsDrama is a platform centered on […]

Mar 18, 2026Source

SEO Vendor Secures Patent for Content Governance Architecture Required by AI Marketing Agents

MarTech Series

SEO Vendor’s newly granted patent, the Dynamic Content Generation Method (US 12,572,752 B2), enables AI agents to produce brand-governed content autonomously. SEO Vendor, a white-label SEO platform serving digital marketing agencies, announced that the United States Patent and Trademark Office has granted US Patent 12,572,752 B2, “Dynamic Content Generation Method,” on March 10, 2026. The […]

Mar 18, 2026Source

MorningAI Appoints CPG Veteran Tina Wung as Chief Growth Officer

MarTech Series

Former AB InBev executives reunite to help brands turn AI into real revenue at MorningAI MorningAI, an AI platform built specifically for brands, announced the appointment of Tina Wung as Chief Growth Officer. In this role, Wung will lead go-to-market strategy, customer growth, and strategic partnerships as the company accelerates its mission to become the […]

Mar 18, 2026Source

Canto Deepens Commitment to Product-Led Brands with DAM for Products

MarTech Series

A single connected system that gets product content to market faster and keeps it accurate everywhere it lives. Canto, the leader in AI-powered digital asset management, announced continued capability expansion of DAM for Products, its platform for brands that manage, launch, and sell physical goods. As product content complexity accelerates across ecommerce, social marketplaces, and […]

Mar 18, 2026Source

AI Development Company IIH Global Expands AI Development Services in the Global Market

MarTech Series

Leading AI Development Company IIH Global launches advanced AI Development Services UK to help businesses scale with AI-driven solutions. IIH Global, a globally recognized AI Development Company, announced the expansion of its advanced development Services in UK, reinforcing its position as a trusted technology partner for businesses seeking intelligent, scalable, and future-ready solutions. As a […]

Mar 18, 2026Source

How Kraft Heinz’s NFL deal could help the marketer get back on track

Marketing Dive

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

Mar 18, 2026Source

How Coca-Cola’s World Cup marketing is ‘de-averaging at scale’

Marketing Dive

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Mar 18, 2026Source

How To Use AI To Streamline Time-Consuming SEO Tasks via @sejournal, @coreydmorris

Search Engine Journal

How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation. The post How To Use AI To Streamline Time-Consuming SEO Tasks appeared first on Search Engine Journal.

Mar 18, 2026Source

Audio Advertising Awards 2026: shortlist announced

Campaign

Bauer Media, Global, Acast and Fresh Air are the most shortlisted companies.

Mar 18, 2026Source

Bicycle London appoints first new-business and marketing director

Campaign

New business was previously overseen by founders Henry Daglish and Pedro Avery.

Mar 18, 2026Source

Ineos Automotive appoints Dept across media, social and digital

Campaign

Wavemaker was the incumbent handling media and Wonderhood Studios handled social.

Mar 18, 2026Source

Spark Foundry UK names Richard Friar as MD

Campaign

Nadine Young joined as chief executive in July 2025.

Mar 18, 2026Source

Channel 4 takes mixed-media approach for Women's FA Cup film

Campaign

Film has been directed by Deadhorses through Magna Studios.

Mar 18, 2026Source
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