News
20,257 articles covering the AdTech ecosystem
Ad Industry Must Speak Same Language Before AI Takes Over: IAB’s Jamie Finstein
Ask five advertising executives to define connected television, streaming video and digital video, and you may get five different answers, six competing acronyms and a request to schedule a follow-up meeting. The industry’s increasingly creative approach to terminology has made comparing video inventory a challenge for advertisers and publishers. Now that artificial intelligence is preparing […]
Novig expands controversial Sydney Sweeney campaign as trading volume triples
Novig's number of active traders increased 96% month over month and 260% year over year in September, according to the company.
‘Squadron 42’ Video Game Release Nears as Cloud Imperium Opens Steam Wishlist
Cloud Imperium Games’ “Squadron 42” is now available to wishlist on Steam ahead of its planned Q2 2027 release. The single-player sci-fi adventure game is set in the year 2945, as the United Empire of Earth is threatened by outlaws and hostile aliens alike. Players enlist as a rookie in the UEE Navy and embark […]
New ‘Naruto’ Anime Series and ‘Shadow Rising’ Manga Revealed
Big news for “Naruto” fans: the franchise is getting a new anime TV series and author Masashi Kishimoto is releasing another “Naruto” manga titled “Shadow Rising.” The news was announced Saturday during a “Naruto” panel at New York Comic Con. More to come…
Reddit gains advertiser budgets as agencies see digital spending hold up
Reddit is winning larger share of digital advertising budgets with agencies reporting that overall digital spending remains stable.
Gaming ad growth hits 12% after RMG ban; festive spends up 30%
Gaming advertising is growing 12% and emerging as a faster-growing segment of the digital festive media mix, with festive spending up 30%.
California Just Stripped Away Your Right to Sue Companies That Track You Online
California's SB 690 removes the ability to sue over online tracking, representing a significant regulatory change affecting privacy rights in 2027.
‘Squadron 42’ Release Nears as Cloud Imperium Opens Steam Wishlist
Cloud Imperium Games’ “Squadron 42” is now available to wishlist on Steam ahead of its planned Q2 2027 release. The single-player sci-fi adventure game is set in the year 2945, as the United Empire of Earth is threatened by outlaws and hostile aliens alike. Players enlist as a rookie in the UEE Navy and embark […]
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse via @sejournal, @MattGSouthern
Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles. The post Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse appeared first on Search Engine Journal.
Magic: The Gathering Reveals New ‘Darkhold Destiny’ Marvel Set, ‘Avengers: Doomsday’ Theater-Only Card Giveaway
Magic: The Gathering has unveiled its next Marvel-themed set and announced a special collaboration with the upcoming theatrical release of “Avengers: Doomsday.” Titled “Darkhold Destiny,” the set is focused on “the mystical, the mythical and the mighty” magical characters from the Marvel universe, including Doctor Strange, Thor, Hela and Dormammu. The collection, which marks the […]
Apple blocks more adtech companies: 'It becomes much harder for businesses to trust the market'
Apple has expanded its Safari blocking system to restrict hundreds of adtech and martech companies from reaching users, raising concerns about market trust and data access.
Pixalate Unveils Ad Fraud 'Clawback Warnings' Across 17.5M+ Programmatic Publishers
Pixalate launched a monthly-updated fraud warning system for programmatic publishers, functioning as quality control labels across 745 global ad exchanges to help SSPs screen inventory.
Survey: Marketers See Full-Funnel Role For In-Store Retail Media
IAB and Grocery TV research shows marketers view in-store retail media as having full-funnel potential, though 43% report underutilizing the channel.
Google Ads introduces commerce audience sharing for retail media
Google Ads now enables retailers to share first-party audience segments with brands and sellers for targeted retail media campaigns.
Tunnl and DeepIntent announce partnership for healthcare advertising targeting
DeepIntent and Tunnl partnered to integrate research-derived audience segments into healthcare advertising campaigns.
Have you heard? Pokimane at Chipotle, a Rooster Teeth reunion, and a Mike Tomlin Minecraft update.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, the newest fast-casual menu item comes from a streaming star, two internet legends get into the Christmas spirit, and an NFL lifer takes another step into the Minecraft community. The biz The Pokimane Pollo Asado and Steak Bowl has arrived at Chipotle. Keith Lee and Salish Matter need to make some room in the burrito queue, because another creator is turning her signature order into a Chipotle menu item. Poki's bowl is launching alongside the return of Chipotle's pollo asado, and the chain is hoping that its partnership with a well-known streamer will generate significant social chatter. Visit Tubefilter for more great stories.
Apple Must Face Suit Over YouTube Scraping
Content creators can proceed with a claim that Apple scraped their YouTube videos in order to train generative AI models that convert text to videos.
X Asks Flagged Accounts To Prove Their Humanness
X is expanding its continued effort to crack down on the prevalence of spam bots by requiring flagged accounts complete a test designed to prove that the user is a real person.
Grok Sued Over Biometric Privacy
An Illinois resident is suing SpaceXAI's chatbot Grok for allegedly collecting and retaining faceprints without first obtaining written consent.
Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
YouTube eclipses TV to become the top news source in the U.S.
Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets quake in their boots. In its first-ever Industry Flash Report, Syracuse surveyed 1,001 Americans and found that YouTube is relied on most often as a primary news source. Alongside research partner Prolific, Syracuse surveyed U.S.-based respondents about their media and news-gathering habits. One question asked the respondents to name the news source they use the most, and YouTube topped that list with a 16.5% share. TV news came in second at 16.1%, while print and online media ranked third at 15.7%. Visit Tubefilter for more great stories.
Hollywood’s creator obsession continues as Sony hires YouTube exec to lead horror label
As major film studios seek deals with directors whose careers began on social media, Sony Pictures Entertainment is taking a slightly different approach: It's bringing the business side of YouTube to Hollywood. Sony has announced the hire of Fede Goldenberg, who will serve as the head of Screen Gems. After a 15-year stint at YouTube -- during which he became the company's Head of Film and TV Partnerships -- Goldenberg is taking the reins of a production and distribution label that delivers many mid-budget horror flicks. Visit Tubefilter for more great stories.
‘Amanda the Adventurer’ Video Game Movie Adaptation in the Works From Blumhouse, MatPat and Epic Pictures
A movie adaptation of DreadXP’s indie video game “Amanda the Adventurer” is in the works at Blumhouse. The project will be spearheaded by Matthew “MatPat” Patrick, the former-host of the “Theory” channels on YouTube, and was revealed by Patrick and Jason Blum on stage at the Blumfest panel at New York Comic Con on Friday. […]
Google Explains How To Use HTML Sitemaps For SEO via @sejournal, @martinibuster
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it. The post Google Explains How To Use HTML Sitemaps For SEO appeared first on Search Engine Journal.