News
10,461 articles covering the AdTech ecosystem
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will) via @sejournal, @hethr_campbell
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries. The post AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will) appeared first on Search Engine Journal.
Week of May 18 Cable News Ratings: Holiday Weekend Brings a Mixed Bag
Fox News was the only network with gains during primetime and total day.
Week of May 18 Evening News Ratings: CBS News Has Double-Digit Gains in Demo
CBS News finished above 4 million viewers for the week.
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening appeared first on AdExchanger.
Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand
Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on Thursday, APS unveiled an expansion of Signal IQ, its bidstream testing tool first launched in 2024, that measures how signals passed through OpenRTB requests influence […] The post Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand appeared first on AdExchanger.
Destination XL rejects $46M go-private offer
The 82 cents-per-share offer does not reflect the company’s value and is “highly conditional and opportunistic,” Board Chairman Lionel Conacher said.
Dollar Tree CEO: ‘Our model is built for environments like this’
Customers are shopping the discount retailer with a focus on affordability, convenience and trip efficiency to stretch their budgets.
The Weekly Closeout: Burlington plots store openings, Mattel expands Brick Shop
The off-price retailer plans to open over 100 new locations this year, while the toy company debuted new brick sets featuring Lamborghini and Chevrolet.
Consumer sentiment falls to new low; cost of living ‘first-order’ worry
A sustained rise in long-run inflation expectations would likely increase the odds that the Federal Reserve will raise interest rates.
Fashion misses at Old Navy spell trouble for Gap Inc.
Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a growing problem for the value brand?
VistaCreate Launches AI Writer, Bringing AI-Powered Copy Assistance Directly Into the Design Workflow
VistaCreate launches AI Writer, a built-in AI tool that helps users generate, edit, rewrite, and translate copy directly in the editor. VistaCreate, the online graphic design platform for creators, marketers, and small businesses, announced the launch of AI Writer, a new built-in AI-powered writing assistant designed to help users generate, edit, rewrite, adjust tone, and translate […]
Quant Announces AI Agent Ava for AI-First Customer Experience with IBM
Chetan Dube, CEO of Quant AI and a recognised pioneer in agentic AI, delivered a featured AI Spotlight Session at the IBM Think Conference on 6 May, presenting a new vision for how organisations can “Reimagine Business with an AI Operating Model.” Taking to the stage at 10:00am, Dube was joined by Yogendra (Yogi) Goyal, Global […]
FutureFit AI and BHEF Partner to Advance Regional Talent Marketplace Implementation Tools
FutureFit AI and BHEF will provide tools and guidance to help regions turn workforce collaboration into measurable outcomes. FutureFit AI, a global leader in AI-powered workforce development technology, today announced a strategic partnership with the Business-Higher Education Forum (BHEF) to help regional and state leaders build integrated talent marketplaces that connect learners, employers, and training providers to […]
Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer
Jon Carpenter to remain as Senior Advisor to the Board and CEO Global business leader Stuart Frankel to join the Board Investor call to be held on June 10, 2026 Comscore, Inc., a trusted partner for planning, transacting and evaluating media across platforms, announced the appointment of Matt McLaughlin as Chief Executive Officer of the […]
Site Impact Appoints Ron Merritt as Chief Revenue Officer to Fuel Next Phase of Growth
Award-winning CRO brings deep media, SaaS and go-to-market experience to accelerate growth across media, agency and brand partnerships Site Impact, a MarTech leader redefining how brands connect with consumers through advanced data, identity resolution and multi-channel digital marketing, has named Ron Merritt as Chief Revenue Officer, tapping one of the industry’s most decorated revenue leaders to drive […]
Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries
BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle, high-value industries: tracking the real-world return on investment for digital ads when the final transaction occurs entirely offline. The Visibility Disconnect in High-Value Sectors For sectors such as automotive dealerships, real estate firms, and […]
InterMedia Advertising® Appoints Derek Shipp as Vice President, Media Planning & Brand Integration
InterMedia Advertising®, a leading data-driven performance marketing and media organization, announced the appointment of Derek Shipp as Vice President, Media Planning & Brand Integration. The hire reflects InterMedia’s continued investment in top-tier industry talent as the company expands its leadership across performance media, strategic partnerships, technology, and next-generation advertising solutions. Derek joins InterMedia with experience […]
HilltopAds Rolls Out Automated Smart CPM
HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter way to buy traffic and control their budget. With this automated bidding model, advertisers can win more impressions at lower prices while setting clear CPM limits to protect […]
Scooter’s Coffee Growth and the Future of Franchise Marketing
As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations. It is maintaining consistent customer engagement, local visibility, and brand standards across hundreds of markets simultaneously. Scooter’s Coffee is increasingly confronting that reality firsthand. The rapidly growing drive-thru coffee chain, Scooter’s Coffee, has expanded […] Scooter’s Coffee Growth and the Future of Franchise Marketing first appeared on Street Fight.
‘Exhuma’ Spinoff Webtoon ‘Maengjong’ Sets Naver Debut
Naver Webtoon will debut “Maengjong,” a prequel spin-off expanding the supernatural world of Korean occult blockbuster “Exhuma,” on May 30. The vertical-scroll series comes from Haemuri, the artist behind “Olgami,” known for its densely layered psychological portraiture, and is set before the events of the 2024 film. Its story centers on the high school years […]
‘Blippi and Meekah’ Disneyland-Themed Episodes Set Premiere Dates (EXCLUSIVE)
Blippi and Meekah are taking a trip to the Disneyland Resort. The two will premiere a pair of Disneyland-themed episodes filmed at the Disney park in Anaheim, Calif. on the Blippi YouTube channel on May 30 and June 13. “Disneyland Resort is full of imagination, adventure and discovery around every corner, which makes it the […]
Go Figure: 3 big marketing numbers from May
Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull on AI Mode brand visibility, and new ad formats arrive. The post Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews appeared first on Search Engine Journal.