News

StatSocial announced the integration of Substack into its platform, giving marketers the same depth of audience intelligence across the newsletter economy that they rely on across every other channel. Marketers can now connect subscriber-base audiences to the cross-platform social signals that power smarter influencer decisions and more precise media targeting. Marketing Technology News: MarTech Interview with […]

FileCloud, a leading provider of secure content collaboration and data governance solutions, announced it has achieved Federal Risk and Authorization Management Program (FedRAMP) High authorization, enabling U.S. federal agencies to securely manage and share highly sensitive information in compliance with the government’s most rigorous cloud security standards. This milestone reflects FileCloud’s long-standing commitment to serving […]

The AI coworker who knows your pipeline inside out, augments your HubSpot CRM, always has the answers and acts. Decades of research in human performance point to the same three requirements for success: Feedback, Foresight, and Agency. Sales teams have never had any of them in real-time, not from their CRM, not from Analytics. The […]

In the traditional world of cross-border trade, doing business once felt like a marathon across “ten thousand mountains and rivers.” Language barriers, time zone fatigue, and geographical distance acted as physical checkpoints, turning simple handshakes into weeks of grueling email chains. Today, that “wall” is being demolished by a digital revolution. New data reveals that […]

Atomic London has entered administration.

Otherway is the incumbent.

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and […] The post Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics appeared first on AdExchanger.

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […] The post From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio appeared first on AdExchanger.

Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.

As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.

Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endorsed. What did they learn from it?

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how […] The post The Memo Heard Round The World; The Limits Of Unlimited ChatGPT appeared first on AdExchanger.

SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. The post Google AI Overviews Cut Germany’s Top Organic CTR By 59% appeared first on Search Engine Journal.

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.

The 2026 Oscars take a viewership dip.

Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.

Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Five years ago, it was rare for us to hear about a self-produced project crossing the Hollywood/digital content barrier. Now, less than 24 hours after Markiplier appeared at the Oscars thanks to his $50+ million run with Iron Lung, we have a fresh film announcement from our industry. This one isn’t from an individual content […] Visit Tubefilter for more great stories.

Google confirmed it removed "What People Suggest" from health searches. Additionally, the company announced new AI health tools for YouTube. The post Google Removes ‘What People Suggest,’ Expands Health AI Tools appeared first on Search Engine Journal.

Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.