4,557 articles covering the AdTech ecosystem
French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]
Paramount+, Rivian, Prime Video, and more popped up at the festival
Protests are being held outside the CBS Broadcast Center.
Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.
Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […] The post MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media appeared first on AdExchanger.
SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, [...]
SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV [...]
The DTC rug brand plans to use the fresh capital to expand its brick-and-mortar footprint and improve its technology platform.
At launch, the offering includes a pair of jeans and a denim jacket. It comes shortly after rival Fabletics expanded into denim.
Five of Variety’s inaugural 10 Creators to Watch gathered at SXSW in Austin, Texas, for a conversation about building careers outside Hollywood’s traditional system, and why, increasingly, they’re not sure they want in. Part of Variety Next Generation Entertainment presented by Google TV, the panel was moderated by Variety reporter Selome Hailu and brought together […]
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting. The post Google AI Mode’s Personal Intelligence Now Free In U.S. appeared first on Search Engine Journal.
Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.
The UConn Huskies’ Azzi Fudd helps Geico call attention to its status as an official partner of March Madness.
Turning stock car racing into a lifestyle brand.
From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.
Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a […] The post Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks appeared first on AdExchanger.
The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.
A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.
Even before the Iran war’s oil price spikes, people were getting more cautious about spending. That means buying less from retailers.
Competitors expanded the length of seasonal sales over the past year, but the retailer’s March event marks a reduction from 2025’s Target Circle Week sale.
An ad hoc group of senior secured bondholders has approved the luxury retailer’s five-year plan, aiming for double-digit adjusted EBITDA margin and profitable growth.