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20,264 articles covering the AdTech ecosystem
Fingers As Butts, Fingers As Legs: Where Will It End?
In a week when two brands unveiled OOH campaigns featuring giant hand appendages, fingers wearing Oura rings stroll along as if they were legs.
ATSC approves Candidate Standard for B2X
ATSC, the Broadcast Standards Association, has announced what it has called “an important milestone” in the development of Broadcast-to-Everything (B2X), with the approval of a new Candidate Standard that establishes a critical foundation for the emerging B2X platform. The Candidate Standard is a first step toward ATSC’s vision of enabling broadcast and mobile technologies to […]
Italian region to expand French TV offer
Six French-language TV channels could be available across Italy’s Aosta Valley by the end of the year following progress on a new broadcasting agreement, according to Regional President Renzo Testolin. Speaking in the regional assembly, Testolin confirmed plans to add public channels France 2, France 3 Alpes, and France 5 to the region’s existing lineup, […]
Q&A: Joshua Nino De Guzman on ten years of Dexerto
As CEO and co-founder, Joshua Nino De Guzman has built Dexerto around a model that sits between publisher, social-media brand and creator/influencer company. New Digital Age chatted with De Guzman to find out more… The post Q&A: Joshua Nino De Guzman on ten years of Dexerto appeared first on New Digital Age.
It’s not all about a viral splash: podcasts build relationships over time
A podcast can generate viral moments but also give listeners a reason to return when the next episode lands, says Amadi Tagoe, Senior Vice President, MikeWorldWide... The post It’s not all about a viral splash: podcasts build relationships over time appeared first on New Digital Age.
Media Pride lunch ’26: Bijal Shah of Gay Times
New Digital Age hosted its […] The post Media Pride lunch ’26: Bijal Shah of Gay Times appeared first on New Digital Age.
Agency News: Grey London, JOAN London, Dream Quickly and more
Grey London creates Volvo nature […] The post Agency News: Grey London, JOAN London, Dream Quickly and more appeared first on New Digital Age.
New Business Bulletin: Amazon Ads, Bauer Media, IAB Europe and more
Amazon Ads adds regional targeting […] The post New Business Bulletin: Amazon Ads, Bauer Media, IAB Europe and more appeared first on New Digital Age.
The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?
PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.
Best Buy and LG Expand Retail Media Into CTV
Best Buy is extending its advertising business into connected television through a new partnership with LG Ad Solutions, bringing its shopper audiences and sales measurement capabilities to television advertising. The agreement makes LG’s premium connected-TV inventory, including its Home Screen, available to U.S. advertisers through Best Buy Ads. The resulting combination gives brands a way […] Best Buy and LG Expand Retail Media Into CTV first appeared on Street Fight.
Nintendo of America Chief Breaks Down Her First Year: ‘Zelda’ Live-Action Movie, ‘GTA 6,’ Third-Party Game Goals and More
After just under a year in her new role as president of Nintendo of America, Devon Pritchard is ready to share elements of her master plan for the beloved Japanese gaming company. At the center of her strategy is the relative youth of Nintendo’s Switch 2, which undeniably puts the company ahead of gaming console […]
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Week in Review: UK Broadcasters Discuss Channel 4/UKTV Merger, NBCU Brings Agents to the Upfronts, and Ad Spend Soars Despite Consumer Caution
In this week's Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories UK Broadcasters Reportedly Discuss Channel 4 and UKTV Merger The BBC and Channel 4 have held preliminary talks with the UK Government about a broader tie-up of their Read More
TeqBlaze Expands TeqMate AI Into a Cross-Platform Automation Ecosystem for Ad Tech Teams
TeqBlaze, an independent ad tech vendor, has expanded its TeqMate AI ecosystem beyond the company’s white-label SSP. TeqMate AI now connects to any stack AdOps, RevOps, business development, and product teams use (from SSPs, DSPs, and ad servers to BI [...] The post TeqBlaze Expands TeqMate AI Into a Cross-Platform Automation Ecosystem for Ad Tech Teams appeared first on ExchangeWire.com.
How retail media can leverage AI to make marketing resonate with consumers?
At Advertising Week New York, ad executives discussed how agentic technology is changing how retail media networks target consumers.
Even Realities microdrama explores the horrors of smart-glasses surveilance
Director Ishana Night Shyamalan brings a family vacation nightmare to TikTok in a new campaign from Virtue.
Chicago International Film Festival gives moviegoers their close-up in new ads
Ogilvy’s “Cinema in Real Life” campaign captures the emotions of watching a movie in the theater.
Brian Niccol On Starbucks’ Food Ambitions, Weeks Before Chipotle Takeover Speculation
In an interview with ADWEEK, the CEO said Starbucks is 'pretty darn good' at breakfast. The afternoon is another story.
Why HIPAA compliance in martech goes beyond BAAs
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms. The post Why HIPAA compliance in martech goes beyond BAAs appeared first on MarTech.
AI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value. The post AI budgets are growing faster than proof of ROI appeared first on MarTech.
Survey: Audio listeners consuming more content than ever
Audio listeners are consuming more spoken-word audio content than ever before and increasingly using audio to replace screen-time entertainment, according to global research commissioned by Audible, unveiled at the Frankfurt Book Fair. Findings include how audio complements traditional print/digital reading, why people are turning increasingly to audio, what motivates listeners to select particular titles and […]
Asia: beIN extends Wimbledon rights to 2031
beIN Asia Pacific has confirmed a new long-term deal with The All England Lawn Tennis Club (AELTC) for the exclusive broadcast rights to The Championships, Wimbledon across Southeast Asia and Hong Kong from 2027 until 2031. The agreement expands beIN’s long-standing relationship with the AELTC and follows the recent renewal of Wimbledon rights across the […]
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Campaign Trail: Polymarket bets on celebs to build its own ad universe
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.