News

AI ad of the week: Envato can’t be bothered by distraction overload

The spots are meant to emphasize Envato’s ability to combat the tool fragmentation and distraction overload that many creatives face today.

Agency Brief—Pet food brand chases rivals, global ad spend growth slows

This week, we’ve got the exclusive on an agency move as a dog food brand tries to catch up with fresh rivals.

The AI marketing brief—what to know from trust to talent

A curated look at AI in marketing—consumer trust, creative quality, brand guardrails, differentiation risks and how talent is adapting—plus practical takeaways.

Self-gifting is on the rise—how brands are cashing in on the consumer trend

Why consumers are “turning selfward” and what it means for brands.

OpenAI docuseries shows how AI gives IndyCar’s Ganassi team an extra edge

The new “R&D” documentary explores how AI informs Ganassi’s strategy, training and race-day decisions.

OpenAI x Chip Ganassi Racing - R&D Part 1 - 8m07s

How brands are approaching summer travel with high gas prices and inflation

While consumers are cutting back, brands are avoiding overt value messaging.

New York City is looking for an agency to brand its planned city-run grocery stores

Mayor Zohran Mamadani plans to launch five city-run grocery stores in New York City.

Watch the newest commercials from Macy’s, Wells Fargo, Etsy and more

Etsy says, “Our most human moments should be celebrated with humans.”

Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPR

Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.

Axios Bets That AI Can Make Local News Pay, One Market at a Time

After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.

The Experience Is Now the Product

We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency […]

Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More

A weekly roundup of the biggest U.S. and global brand leadership appointments.

AI is powering the loss of B2B marketing jobs

47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs. The post AI is powering the loss of B2B marketing jobs appeared first on MarTech.

The marketer’s new playbook for AI-powered competitive intelligence

Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. The post The marketer’s new playbook for AI-powered competitive intelligence appeared first on MarTech.

How to use B2B PR to shape what AI recommends

AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it. The post How to use B2B PR to shape what AI recommends appeared first on MarTech.

Google adds AI shopping insights to Merchant Center

Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results. The post Google adds AI shopping insights to Merchant Center appeared first on MarTech.

The End Of The Programmatic Pageview

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic Pageview appeared first on AdExchanger.

Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations to Give Brands Conversational, Actionable Intelligence

New conversational analytics agent eliminates manual reporting and turns real-time customer data into clear, actionable next steps New integrations with Claude, Wix, and WooCommerce unify ecommerce data for smarter campaigns Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, announced Analytics AI, a native conversational analytics agent in Mailchimp that […]

Measured Launches MCP Server, Bringing Marketing Performance Data into ChatGPT, Claude and Other AI Platforms

Enterprise brands including Otter.ai can now access marketing incrementality data directly within the AI platforms they already use Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, announced Model Context Protocol (MCP) capabilities. Enterprise marketers can now access their own data insights in real-time within the AI tools they use every day. MCP is […]

CobbleStone® Highlights AI‑Powered Workflow Agent Capabilities for Intelligent Contract Lifecycle Execution

CobbleStone Software highlights advanced, AI‑powered workflow agent capabilities within its CobbleStone Contract Insight® platform, delivering a modern, automated approach to managing contract tasks, approvals, lifecycle processes, and more. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to highlight its enhanced AI-powered workflow agent capabilities within its CobbleStone […]

Roots Automation, Inc. Launches Bevaya, Its New Flagship AI Agent Platform for Insurance

Roots Automation, Inc. today launched Bevaya, a new AI Agent platform built exclusively for insurance. Bevaya delivers a new architecture, a redesigned user interface, and a set of capabilities that give carriers, brokers, and TPAs a single environment to design, deploy, and govern agentic AI across underwriting, claims, and policy servicing. Bevaya replaces the company’s […]

Qlik and Starburst Turn Fragmented Enterprise Data into Governed, AI-Ready Intelligence

Partnership combines Qlik data integration, replication and analytics with Starburst federated query, context and agentic capabilities to give customers more choice across hybrid data estates. Key takeaways: Turns fragmented data into AI-ready intelligence: Combines federated access, context, integration and analytics across hybrid enterprise environments without forcing centralization. Gives customers architectural choice: Helps teams query data […]

Digital Product Passports and MarTech’s New Bridge to the Circular Economy

New EU rules are pushing brands toward deeper product transparency. The Ecodesign for Sustainable Products Regulation introduced digital product passports as a key means of sharing sustainability, durability, and product data with consumers, businesses, and authorities. For MarTech teams, this shift is more than compliance. It creates a new way to connect product truth with […]