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News

4,557 articles covering the AdTech ecosystem

David’s Bridal launches wholesale business

Retail Dive

A selection of 50 gowns from designer brands is part of the retailer’s initial offering, along with private-label and white-label services.

Mar 17, 2026Source

Opsera Unified Insights Now Available in the Microsoft Marketplace

MarTech Series

ustomers can deploy Opsera to accelerate innovation and business transformation with unified integration across Microsoft products Opsera, the leader in Agentic DevOps, announced the availability of Unified Insights in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, and agents to meet their business needs. Microsoft customers can […]

Mar 17, 2026Source

Ping Identity: Only 9% of Organizations are Prepared for Continuous AI-Driven Identity Threats

MarTech Series

An independent global study finds that organizations meeting verified trust criteria achieve 51% higher transaction conversion and 43% lower fraud losses. Ping Identity, a leader in securing digital identities for the world’s largest enterprises, released independent research showing that organizations that have operationalized continuous, contextual identity verification materially outperform peers across revenue growth, fraud reduction, compliance readiness, and workforce […]

Mar 17, 2026Source

Contentsquare Launches New AI Agent And Analytics Capabilities to Understand Customer Journeys Across LLMs, ChatGPT Apps, Web, and Mobile

MarTech Series

Digital analytics leader expands its platform with configurable AI agents, ChatGPT app and prompt analytics, visibility into LLM traffic, and conversation intelligence — giving organizations a 360-degree view of AI-driven and support experiences AI is rapidly changing how customers discover and interact with brands. Journeys that once happened on websites and mobile apps now begin inside […]

Mar 17, 2026Source

Blackbaud Launches New Category of AI Agent with General Availability of its First Agent for Good™

MarTech Series

The Development Agent, designed to help personalize donor engagement and grow giving at scale, is the first-ever expert agent to be embedded in a dedicated social impact platform Blackbaud, the world’s leading provider of AI-powered solutions for social impact, announced the general availability of the Development Agent, Blackbaud’s first Agent for Good™, to Raiser’s Edge […]

Mar 17, 2026Source

SkrewAI Launches Free Camera App That Uses Physics to Prove Videos Are Real

MarTech Series

Patent-pending app replaces the default phone camera with a full-featured alternative that captures sensor data during every recording, creating unfakeable proof of human presence SkrewAI LLC launched SkrewAI Camera, a free full-featured camera app for iOS and Android that takes a fundamentally different approach to the deepfake crisis. Instead of trying to detect AI-generated content […]

Mar 17, 2026Source

BetterCloud Launches Chrome Browser Extension to Combat AI-Accelerated Shadow IT and De-Risk Resulting SaaS Sprawl

MarTech Series

BetterCloud, the leading platform for SaaS management, announced the launch of its new Chrome Browser Extension, a powerful tool that gives IT teams expanded visibility into their organization’s SaaS ecosystem. The extension directly addresses the growing challenges of shadow IT and shadow AI by discovering unmanaged applications and providing actionable insights to optimize costs and […]

Mar 17, 2026Source

Informa TechTarget Launches AI Visibility and GEO (Generative Engine Optimization) Content Solutions for the Zero-Click B2B Buyer Journey

MarTech Series

With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams. Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling […]

Mar 17, 2026Source

Gamma Launches Gamma Imagine to Bring AI-Native Design to the Masses

MarTech Series

The company is expanding the platform from AI-powered presentations, websites, and documents to include a powerful new AI-native visual creation tool and several other features in its biggest release to date Gamma, the AI-powered platform for visual communication, announced the launch of Gamma Imagine, a new AI design tool that lets users create standalone, on-brand […]

Mar 17, 2026Source

fullthrottle.ai® Launches Enhanced SmartMail Capabilities to Unify Identity-Based Campaigns with Automated Self-Service Direct Mail Activation

MarTech Series

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.  FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced an enhanced SmartMail offering, delivering a first-of-its-kind integration that brings identity-powered direct mail to […]

Mar 17, 2026Source

Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM

MarTech Series

Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM. Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM, a fast-growing, Google-integrated customer management […]

Mar 17, 2026Source

iHeartPodcast Award Winners: ‘Giggly Squad’ Takes Home Trophy for Podcast of the Year

Variety Digital

The 2026 iHeartPodcast Awards Live at SXSW were held Monday night, celebrating the most entertaining and innovative podcasts of the year. The awards show, which took place at Austin’s Moody Theater, was hosted by comedian, podcast and “SNL” alum Ego Nwodim. The top honor of Podcast of the Year, a fan-voted category, went to Hannah […]

Mar 17, 2026Source

Beverage marketer sees cost savings with agentic media-buying test

Marketing Dive

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Mar 17, 2026Source

Why adland's women are the AI explorers we need right now

Campaign

Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.

Mar 17, 2026Source

Global agency groups 2025 report card: WPP revenues slide as Omnicom and Dentsu cuts continue

Campaign

WPP reported a drop in revenues, as it undergoes a strategy overhaul, while Dentsu also struggled and Omnicom continues to navigate a post-takeover period following its acquisition of Interpublic. Havas and Publicis, meanwhile, returned more positive results.

Mar 17, 2026Source

Helen Weisinger co-founds AI production consultancy Creative Engineers

Campaign

Former chief marketing officer EMEA at Tag says the business aims to “enable brands to do more in-house or work differently with agencies”.

Mar 17, 2026Source

Omnicom Media appoints new OMD global leader

Campaign

Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

Mar 17, 2026Source

Animation - ChatGPT app - 22s

Ad Age
Mar 17, 2026Source

At SXSW, Marketers Say the Era of Spectacle Is Over

Adweek

Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.

Mar 17, 2026Source

EXCLUSIVE: Shaq Will Headline Walmart and Vizio’s First Joint NewFront Event

Adweek

Execs from L’Oreal, NBCUniversal, and Universal Studios will also be on stage.

Mar 17, 2026Source

Lands’ End names first chief marketer in nearly a decade

Retail Dive

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

Mar 17, 2026Source

Amazon launches 1-hour, 3-hour delivery options

Retail Dive

The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.

Mar 17, 2026Source

Prudent AI Launches Automated Rental Income Analysis, Fully Integrated with Fannie Mae Income Calculator

MarTech Series

Automating the complete rental income workflow — from document intake to submission-ready output — delivering instant, Fannie Mae-aligned calculations in a single console Prudent AI announced the launch of automated rental income analysis within its Upfront Income platform, natively integrated with Fannie Mae’s Income Calculator. Prudent AI fully automates the end-to-end rental income workflow — […]

Mar 17, 2026Source

Similarweb Expands Ecommerce and Digital Shelf Analytics with Retail Intelligence Suite

MarTech Series

Similarweb Retail Intelligence unifies data on shopper behavior with digital shelf dynamics for Amazon marketplaces and 650+ online storefronts Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ (formerly Similarweb Shopper Intelligence) with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, […]

Mar 17, 2026Source
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