4,559 articles covering the AdTech ecosystem
Automating the complete rental income workflow — from document intake to submission-ready output — delivering instant, Fannie Mae-aligned calculations in a single console Prudent AI announced the launch of automated rental income analysis within its Upfront Income platform, natively integrated with Fannie Mae’s Income Calculator. Prudent AI fully automates the end-to-end rental income workflow — […]
Similarweb Retail Intelligence unifies data on shopper behavior with digital shelf dynamics for Amazon marketplaces and 650+ online storefronts Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ (formerly Similarweb Shopper Intelligence) with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, […]
Two new capabilities cut video noise, reduce false dispatches, and accelerate issue resolution, without missing real emergencies. Noonlight, an innovator in intelligent emergency response and professional monitoring solutions, announces two new features for its Verify API which powers its video monitoring solution, designed to help video security providers deliver smarter, more proactive protection to end […]
Kore.ai, a provider of agentic applications and a market-leading enterprise AI platform, announced the launch of its Agent Management Platform, a unified command center designed to govern, monitor, and manage AI agents and AI systems across the enterprise. As organizations rapidly deploy AI and multi-agent systems, many are encountering “AI sprawl,” a phenomena analysts describe […]
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”
At SEJ Live, we sorted Q1's AI search changes into what's hot and what's not. Here's what we covered and where to watch it. The post What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap] appeared first on Search Engine Journal.
If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance. The post The Brand Tax: How Google Profits From Demand You Already Own appeared first on Search Engine Journal.
Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.
Uncommon Creative Studio created the work.
NEW YORK – March 17, 2026 – On April 14 in New York City, IAB will convene senior decision makers at a pivotal moment in the growth of commerce media. As commerce media shifts from growth to maturity, the 2026 IAB Connected Commerce Summit will focus on standards, frameworks, and operating models required to scale … Continued The post IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media appeared first on IAB.
In this week's Week in Charts, Stagwell's Mark Penn on the state of holdcos, AI concerns top IAB Europe challenges, and "subscription cycling" on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
We examine the latest shifts in the streaming landscape. How are major players working together to compete? The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...] The post Shifts in Streaming: Competition, Collaboration, and Consolidation appeared first on ExchangeWire.com.
MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region. IAB MENA represents one of the most influential industry organisations [...] The post MarkApp Joins IAB MENA appeared first on ExchangeWire.com.
Laura Foster has been promoted from VP, Product Marketing, to SVP, Global Marketing at GumGum. In this new role, Laura will be responsible for unifying GumGum’s global marketing efforts, translating strategy into measurable outcomes, and will be overseeing category positioning, pipeline contribution, and commercial alignment with GumGum’s internal teams. Hailey Denenberg has been promoted from VP, Strategy & Business Operations, to SVP, Strategy and Business Operations. In this new role, she will continue to help shape GumGum’s long-term roadmap and portfolio prioritization; partner closely with the executive team to strengthen OKR governance; and ensure priorities translate into clear operating plans and measurable performance outcomes.
CMO Chris Thorne discusses the Mirimar campaign and the shared DNA of Beats and Nike.
The nutrition and food tracking app has more than 5.7 million monthly active users.
Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. The post Email personalization has an overuse problem appeared first on MarTech.
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. The post Salesforce brings AI directly into CRM workflows for SMBs appeared first on MarTech.
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. The post Middle managers are the missing link in AI adoption appeared first on MarTech.
As AI-generated answers replace traditional search results, Guy Sheetrit says the window for establishing brand authority in AI systems is measured in months, not years. Guy Sheetrit, CEO and Founder of Over The Top SEO, announced the formal launch of the agency’s dedicated Generative Engine Optimization (GEO) division — a purpose-built practice designed to help enterprise brands, […]
Thomson brings over 10 years’ experience in AI technology and strategy from Google, Adobe, and Telstra to one of the industry’s earliest AI-native ad fraud prevention platforms. TrafficGuard, a leading platform in AI-powered digital ad verification and invalid traffic (IVT) prevention, has appointed Scott Thomson as Head of AI. Thomson will oversee and accelerate the execution and embedment […]
Integration will combine creative and media orchestration with always-on incrementality measurement across social, commerce, and CTV Smartly announced it has entered into a letter of intent to acquire INCRMNTAL, a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking. “With […]