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News

4,559 articles covering the AdTech ecosystem

Prudent AI Launches Automated Rental Income Analysis, Fully Integrated with Fannie Mae Income Calculator

MarTech Series

Automating the complete rental income workflow — from document intake to submission-ready output — delivering instant, Fannie Mae-aligned calculations in a single console Prudent AI announced the launch of automated rental income analysis within its Upfront Income platform, natively integrated with Fannie Mae’s Income Calculator. Prudent AI fully automates the end-to-end rental income workflow — […]

Mar 17, 2026Source

Similarweb Expands Ecommerce and Digital Shelf Analytics with Retail Intelligence Suite

MarTech Series

Similarweb Retail Intelligence unifies data on shopper behavior with digital shelf dynamics for Amazon marketplaces and 650+ online storefronts Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ (formerly Similarweb Shopper Intelligence) with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, […]

Mar 17, 2026Source

Noonlight Upgrades Video Monitoring Solution with AI Person Filtering and Advanced Verification

MarTech Series

Two new capabilities cut video noise, reduce false dispatches, and accelerate issue resolution, without missing real emergencies. Noonlight, an innovator in intelligent emergency response and professional monitoring solutions, announces two new features for its Verify API which powers its video monitoring solution, designed to help video security providers deliver smarter, more proactive protection to end […]

Mar 17, 2026Source

Kore.ai Launches Agent Management Platform to Bring Governance and Control to Enterprise AI

MarTech Series

Kore.ai, a provider of agentic applications and a market-leading enterprise AI platform, announced the launch of its Agent Management Platform, a unified command center designed to govern, monitor, and manage AI agents and AI systems across the enterprise. As organizations rapidly deploy AI and multi-agent systems, many are encountering “AI sprawl,” a phenomena analysts describe […]

Mar 17, 2026Source

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Marketing Dive

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”

Mar 17, 2026Source

What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap] via @sejournal, @MattGSouthern

Search Engine Journal

At SEJ Live, we sorted Q1's AI search changes into what's hot and what's not. Here's what we covered and where to watch it. The post What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap] appeared first on Search Engine Journal.

Mar 17, 2026Source

The Brand Tax: How Google Profits From Demand You Already Own via @sejournal, @Kevin_Indig

Search Engine Journal

If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance. The post The Brand Tax: How Google Profits From Demand You Already Own appeared first on Search Engine Journal.

Mar 17, 2026Source

Why adland AI needs explorers not experts

Campaign

Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.

Mar 17, 2026Source

British Airways encourages people to take flight from their stressful lives

Campaign

Uncommon Creative Studio created the work.

Mar 17, 2026Source

IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media

IAB

NEW YORK – March 17, 2026 – On April 14 in New York City, IAB will convene senior decision makers at a pivotal moment in the growth of commerce media. As commerce media shifts from growth to maturity, the 2026 IAB Connected Commerce Summit will focus on standards, frameworks, and operating models required to scale … Continued The post IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media appeared first on IAB.

Mar 17, 2026Source

Week in Charts: Stagwell’s Mark Penn on the State of Holdcos, AI Concerns Top IAB Europe Challenges, and “Subscription Cycling” on the Rise

VideoWeek

In this week's Week in Charts, Stagwell's Mark Penn on the state of holdcos, AI concerns top IAB Europe challenges, and "subscription cycling" on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Read More

Mar 17, 2026Source

Shifts in Streaming: Competition, Collaboration, and Consolidation

ExchangeWire

We examine the latest shifts in the streaming landscape. How are major players working together to compete?  The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...] The post Shifts in Streaming: Competition, Collaboration, and Consolidation   appeared first on ExchangeWire.com.

Mar 17, 2026Source

MarkApp Joins IAB MENA

ExchangeWire

MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...] The post MarkApp Joins IAB MENA appeared first on ExchangeWire.com.

Mar 17, 2026Source

Eggslut - Table - 12s

Ad Age
Mar 17, 2026Source

Laura Foster & Hailey Denenberg

Ad Age

Laura Foster has been promoted from VP, Product Marketing, to SVP, Global Marketing at GumGum. In this new role, Laura will be responsible for unifying GumGum’s global marketing efforts, translating strategy into measurable outcomes, and will be overseeing category positioning, pipeline contribution, and commercial alignment with GumGum’s internal teams. Hailey Denenberg has been promoted from VP, Strategy & Business Operations, to SVP, Strategy and Business Operations. In this new role, she will continue to help shape GumGum’s long-term roadmap and portfolio prioritization; partner closely with the executive team to strengthen OKR governance; and ensure priorities translate into clear operating plans and measurable performance outcomes.

Mar 17, 2026Source

Beats and Nike launch co-branded earbuds with comic LeBron golf spot

Ad Age

CMO Chris Thorne discusses the Mirimar campaign and the shared DNA of Beats and Nike.

Mar 17, 2026Source

MyFitnessPal Is Launching an Ad Business

Adweek

The nutrition and food tracking app has more than 5.7 million monthly active users.

Mar 17, 2026Source

Beats and Nike’s First Earbuds Collab Blends Performance With Street Style

Adweek

Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.

Mar 17, 2026Source

Email personalization has an overuse problem

MarTech

Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. The post Email personalization has an overuse problem appeared first on MarTech.

Mar 17, 2026Source

Salesforce brings AI directly into CRM workflows for SMBs

MarTech

Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. The post Salesforce brings AI directly into CRM workflows for SMBs appeared first on MarTech.

Mar 17, 2026Source

Middle managers are the missing link in AI adoption

MarTech

Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. The post Middle managers are the missing link in AI adoption appeared first on MarTech.

Mar 17, 2026Source

Over The Top SEO Launches Dedicated Generative Engine Optimization Division, Becoming One of the First Agencies to Offer Full-Service AI Search Optimization

MarTech Series

As AI-generated answers replace traditional search results, Guy Sheetrit says the window for establishing brand authority in AI systems is measured in months, not years. Guy Sheetrit, CEO and Founder of Over The Top SEO, announced the formal launch of the agency’s dedicated Generative Engine Optimization (GEO) division — a purpose-built practice designed to help enterprise brands, […]

Mar 17, 2026Source

TrafficGuard Appoints Scott Thomson as Head of AI to Drive Next-Generation Fraud Prevention and Platform Innovation

MarTech Series

Thomson brings over 10 years’ experience in AI technology and strategy from Google, Adobe, and Telstra to one of the industry’s earliest AI-native ad fraud prevention platforms.  TrafficGuard, a leading platform in AI-powered digital ad verification and invalid traffic (IVT) prevention, has appointed Scott Thomson as Head of AI. Thomson will oversee and accelerate the execution and embedment […]

Mar 17, 2026Source

Smartly Signs Letter of Intent to Acquire INCRMNTAL

MarTech Series

Integration will combine creative and media orchestration with always-on incrementality measurement across social, commerce, and CTV Smartly announced it has entered into a letter of intent to acquire INCRMNTAL, a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking. “With […]

Mar 17, 2026Source
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