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20,265 articles covering the AdTech ecosystem
How Ahold Delhaize is tapping AI to improve retail media
Analysis of how Ahold Delhaize's retail media executive is incorporating AI technology to improve campaign building and performance in their retail media network.
Edits app gets carousel editing tools
Users can apply some of the app’s video editing features to enhance carousel layouts, change fonts and add overlays.
X adds liveness check to counter bots
The app’s new bot profile detection tool is designed to test whether suspect profiles are run by human users.
X’s Grok bots get analytic search capabilities
The bots will be able to respond to conversational queries and search in-app posts and brand mentions, offering trend insights to marketers.
TikTok announces its first European Bestseller of the Year
The 2026 BookTok honor went to author Rebecca Yarros’s novel “Fourth Wing” on a list that also included author Rachel Reid’s book “Heated Rivalry.”
X launches MLB Gametime experience
Similar to its NFL hub, the dedicated space will feature real-time scores and conversations designed to enhance engagement among the platform’s sports fans.
LinkedIn exec offers insight into the battle against AI slop
Vice President of Engineering Tim Junka outlined in a post how the company approaches detection and how its artificial intelligence agents are trained.
Threads recognizes top posts with Gems
The in-app rewards system will automatically select original posts and replies that bring value and spark discussion, per the company.
Magnite Connects Retail Media’s Push Into CTV
Magnite is strengthening its role in retail media’s expansion into connected TV. Recent announcements from Walmart Connect and Best Buy Ads place its technology behind two arrangements connecting retailer audiences and sales measurement with television advertising inventory. For multi-location brands and agencies, the significance extends beyond another way to buy streaming ads. These connections raise […] Magnite Connects Retail Media’s Push Into CTV first appeared on Street Fight.
Pennsylvania Passes Bill Requiring Disclosure Of Misleading AI In Ads
The proposed law would mandate disclosure when material generated or modified by AI misleads consumers about the "nature, origin or authenticity of the goods or services being advertised."
Pinterest Invites Brands To Boost Any Eligible Creator Content
Pinterest is devising new ways for brands to tap into creator-made content on the platform, inviting businesses to sponsor creator Pins while expanding the app's content monetization opportunities for users.
Florida Seeks New Restrictions On Meta Teen Accounts
Florida is asking a judge to prohibit Meta from displaying 'third-party' ads to teens under 18, and to restrict 'addictive' features.
X Expands 'Gametime' Hub With MLB Partnership
X is expanding its Gametime live updates hub from the NFL to Major League Baseball and potentially "all professional sports" year round, according to a presentation at Advertising Week New York,
Spotify Renews Ad Sales, Streaming Deal With Podcast Star Joe Rogan
Spotify has renewed its connection with podcaster Joe Rogan, signing a multi-year deal for licensing rights and ad sales, The Wall Street Journal reports. The new agreement is similar to Rogan’s prior deal, which provided an estimated earnout of $250 million for distribution rights to “The Joe Rogan Experience.” That podcast has topped Edison Research’s list of the most listened-to podcasts in the U.S. since tracking began in 2019, and has over 18 million followers on Spotify and 21+ million on YouTube.
X Launches AI Setup To Help Advertisers Build Campaigns
X introduced a set of AI tools called X Lift inside X during Advertising Week New York, Net Influencer reports. The new tools will allow first-time advertisers on X to turn a website URL into a finished ad campaign, eliminating manual tasks Advertiser enter their website address, and X Lift will generate ad images and copy and then build the campaign. X says this will be especially helpful to small businesses.
Radio Sees Election-Year Ad Gain, But Sales Will Decline In 2027
Local radio will benefit from an election-year surge in political advertising, capturing $271.1 million of the total $9.7 billion spend, according to BIA Advisory Services, Inside Radio reports. In total, local radio will hit $12.2 billion, a 1.5% gain over 2025. This includes $9.7 billion in over-the-air revenue and $2.4 from digital. However, radio revenue will decline to $11.4 billion in 2027 because there is no election. The local advertising market is expected to reach $186 billion in 2026, BIA reports.
USA Today files $250 million Copyright Lawsuit against OpenAI
USA Today Co. has joined the long roster of media organizations suing OpenAI for alleged copyright infringement, Forbes reports. The complaint accuses OpenAI of illegally copying hundreds of thousand articles from 19 publications. The purpose: to train its models and repackage these journalistic efforts for ChatGPT users, USA Today asserts.
A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators. Now, a related feature has been spotted in the wild. On X, creator growth platform VidIQ shared a screenshot that shows a YouTube Studio tab described as a "creator discovery" hub. The page shows analytics from the channels of other creators, including the product reviewer Sambucha. "You can search certain channels and see their backend data: unique viewers, watch time, audience age and gender, top countries," reads the tweet. VidIQ said that YouTube has dubbed the feature Channel Search. Visit Tubefilter for more great stories.
AI-generated videos get labels. The European Union is applying the same standards to text.
AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European Union has proposed a solution. The continental body is beginning to enforce the EU AI Act, and OpenAI is one of the first tech companies that will comply with the law by placing invisible watermarks on text generated by ChatGPT. The EU AI Act, first published in 2024, is expected to fully take effect over the next four years. As national governments put the regulation into operation, OpenAI is finding itself in the spotlight. The Microsoft-backed tech giant is complying with the EU's demands in the form of textGrain, a subtle solution that changes the choices ChatGPT makes while generating text. Visit Tubefilter for more great stories.
OpenAI brought in Patreon’s Co-Founder. Here’s what he has planned.
Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division, the Patreon Co-Founder is already hard at work. Yam's team has announced a partnership with Chloe Shih, who will use OpenAI tech to produce a parenting series. Shih gained a significant following across platforms like YouTube and Instagram by uploading sincere, polished videos that document her life and her career in the tech industry. Empowered by her success, Shih launched Office Drama, a podcast that features conversations with business leaders and anonymized bits of workplace gossip submitted by listeners. Visit Tubefilter for more great stories.
McCann’s Tyler Turnbull Named WPP Creative Global CEO
Turnbull is leaving McCann after taking the top position in December 2025
Interoperability may be the future, but it cannot be an entire AI strategy
Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and […]
Funny Ads Get Attention, But Showing Products Might Actually Sell Something
Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.
Google Launches AI Agent For Enterprise Workflows
Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent routes each task to the appropriate model to get it done while keeping costs under control.