News

Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies. The post How To Track AI Visibility & Prompts The Right Way appeared first on Search Engine Journal.

The official WordPress Plugin Checker provides automated code review for security and best practices, perfect for checking vibe coded plugins. The post Vibe Coding Plugins? Validate With Official WordPress Plugin Checker appeared first on Search Engine Journal.

Jessica Saunders, VP global partner success and operations, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era.. The post “Demand Doesn’t Disappear. It Relocates”: Jessica Saunders, Eyeota appeared first on ExchangeWire.com.

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" focuses on how efficiency should be the guiding principle in the next phase of digital advertising.  The whitepaper uses expert and market insights to [...] The post Limelight Inc Report Calls for “Efficiency Reset” in Ad Tech to Tackle Environmental Costs & Waste appeared first on ExchangeWire.com.

Private equity investors are gearing up to buy more independent agencies. Ad Age predicts who could sell next.

For Gen Z job seekers, the replacement isn’t a heftier résumé—it’s a stronger personal brand.

Ads directed by Andreas Nilsson roll out alongside a refreshed logo and visual system.

Reddit is a growing factor in AI commerce.

Perion CEO Tal Jacobson is more than a little sick of talking about AI as if it’s some brand-new innovation. The industry has been using similar techniques to steer ad spend for years, just under a different name. “You know, we’ve been doing AI for 15 years and we called it ‘machine learning,’” Jacobson says […] The post Perion Is So Over The AI Hype Cycle appeared first on AdExchanger.

Integration brings Netris network automation and multi-tenancy into NVIDIA DSX Air, enabling customers and partners to develop, integrate, and validate the full ecosystem ahead of deployment Netris, the leading provider of network automation and multi-tenancy for AI infrastructure, announced integration and support for NVIDIA DSX Air, the infrastructure simulation platform announced by NVIDIA at GTC […]

Starburst becomes the first open hybrid lakehouse platform optimized for NVIDIA’s new inference compute platform, enabling customers to run real-time AI and analytics on governed, federated data at unprecedented speed Starburst, a leader in data and AI platforms, announced optimizations for NVIDIA Vera CPU, unveiled at NVIDIA GTC. Starburst customers will gain access to breakthrough query performance, lower-latency […]

Adobe will use NVIDIA’s advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer best-in-class precision and control for creativity and marketing pipelines. Adobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed. Adobe will build a cloud-native, brand […]

Dialpad, the AI-first communications and agentic platform defining the next era of business conversations and actions, announced the appointment of its interim finance leader, Brett Reed, as Chief Financial Officer. The move formalizes Dialpad’s finance leadership as the company scales to meet growing demand from the world’s largest enterprise organizations. Marketing Technology News: MarTech Interview With Fredrik […]

As Consumers Increasingly Question What’s “Real,” Marketers Should Make AI Transparent, Optional and Clearly Beneficial Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” […]

Sherry Smith, President of Retail Media at Criteo shares more on how marketers today can drive better results with agentic AI powered experiences: ___________ Hi Sherry, tell us about yourself and your role at Criteo. My career has grown alongside retail media itself. I was part of the early days of the industry, helping build […]

New Amperity research reveals real-time relevance drives conversion, but identity and execution gaps continue to hold brands back Australian retailers are keen to capitalise on the power of personalisation, but execution remains challenging. Most acknowledge their capabilities are lagging, even as they recognise personalisation as critical to business success. New research from Amperity, the leading customer […]

Campaign's editorial team discusses whether similar ads are inevitable, or just lazy.

Andreas Nilsson directed the campaign through Biscuit.

Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.  OpenAI tests Ads Manager [...] The post Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden appeared first on ExchangeWire.com.

Hotels.com's new global campaign emphasizes that its name is refreshingly literal.

Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending.

Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.

Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.