News
20,265 articles covering the AdTech ecosystem
AI is ‘reshaping’ Walmart and Sparky is leading the charge
Advancements in AI are helping Walmart save money, which it is, in turn, reinvesting in customer experience improvements, according to U.S. CEO David Guggina.
Lululemon has ‘a great deal to prove’ with new exec lineup
With two new C-suite leaders announced, and a search underway for others, change is underway at Lululemon. Here’s what analysts think of Heidi O’Neill’s first move as CEO.
Amazon retail division hit by job cuts
The e-commerce giant is changing the structure of its stores business, impacting hundreds of employees.
Arc’teryx opens concept store devoted to climbing
The new Los Angeles-area location includes a climbing wall, a lounge and an outdoor patio, and was created in partnership with local climbing club partners.
TikTok Star Becca Bloom to Launch Weekly Video Podcast Series ‘Bloom’s Room’ With PAVE Studios (EXCLUSIVE)
TikTok star Becca Bloom will launch a weekly video podcast series in January titled “Bloom’s Room,” produced by content-creator-focused media company PAVE Studios. Bloom, who has built an audience of more than 10 million followers across TikTok, Instagram and other social platforms while often disclaiming she doesn’t “know anything about anything,” is known for offering […]
Google Now Has The Math To Rank Without An Index, And The Results Page Does Not Survive It via @sejournal, @DuaneForrester
Google DeepMind proved one model can theoretically rank without a separate index. If it ships, visibility stops being a position and becomes inclusion or absence. The post Google Now Has The Math To Rank Without An Index, And The Results Page Does Not Survive It appeared first on Search Engine Journal.
Horizon Spearheading Media Drive For Big Brother Big Sisters Of America
More than 100 media, platform and brand partners - including Amazon, Conde Nast, iHeart, TikTok, People, Spectrum and the NFL - are contributing across channels.
Mind Your Manners -- Even With Machines
If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that way to your human assistant?
Brands Need To 'Let Go' In Modern Sponsorship Era
That was one piece of advice dispensed during an Advertising Week New York session today featuring comedian Trevor Noah and several business-side industry executives.
Red, White & Notebook: Fox News @ 30...
As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer.
Pennsylvania Sets Rules For AI Transparency In Advertising
Pennsylvania has joined a small number of states that have passed bills containing AI disclosure requirements for advertisers, the state’s Pasenate site reports. The bipartisan legislation authored by State Senator Nick Pisciottano (D-Allegheny) establishes transparency rules that are deemed essential as AI increases its presence in consumer advertising. The bill is expected to be signed by Governor Josh Shapiro. “This legislation sets a commonsense transparency standard so Pennsylvanians can make informed decisions about what they are buying, while still allowing businesses to take advantage of this technology,” Pisciottano said.
PubX Acquires Compliant, Media Quality-Compliance Firm
PubX -- a firm that provides agent-to-agent infrastructure for advertising -- has acquired Compliant, a firm focused on media quality and governance, Dealroom reports. The company has also raised $5 million in Series A funding. Compliant will keep its name and operate as a pubX company. And its chief executive officer Jamie Barnard will serve as president, global demand growth at pubX, responsible for growth across agencies, advertisers, and the broader buy side.
Best Buy Ads Forms Partnership With LG Ad Solutions For CTV
Best Buy Ads is expanding its advertising reach through a partnership with LG Ad Solutions, Trading View reports. The arrangement will provide advertisers with access to LG’s connected TV inventory, including its Home Screen, in the U.S. This inventory will be available programmatically through Magnite. In addition, Best Buy will offer closed-loop measurement that links advertising exposure to sales outcomes.
Omnicom Adds AI Placement Into Ad Plans With Rembrand
Omnicom Media is using Rembrand’s VISTA technology in an effort to make in-content advertising easier to plan and buy, Content Grip reports. VISTA uses AI to identify scenes where brands can be inserted, although a show has already been produced. Omnicom uses its identity tool, RealID, and streamer viewership data to find the shows that over-index. Rembrand then maps those shows against scenes that can support in-content ad placement.
Disney+ To Stream Super Bowl, 'Monday Night Football'
The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025..
Global Ad Composite Rises On WARC Upgrade
For the second time in less than a year, WARC revised its outlook upward for global ad growth this year and next, and posted its first estimate for 2028.
Emmy Migration To Streaming Is No Loss For Network TV
The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks?
U.S. Ad Outlook Improves On WARC Update
U.S. ad spending was revised upward for this year but downgraded slightly for next, according to WARC's revisions, which include its first projection for 2028: +7.9%.
23 creative campaigns to know about today
Sour Patch Kids attack Oreo billboards in the U.K., and Oura lets its fingers do the walking through a miniature city.
Chipotle jumps on report Starbucks has explored takeover
Starbucks CEO Brian Niccol previously spent six years as the top executive at Chipotle.
Walmart Adds One-Hour Express Pickup Ahead Of Holidays
The service is now available at 500 stores and will expand nationwide.
FTC Secures Fair Pricing Protections by Taking Action Against Major Wholesale T-Shirt Distributors
FTC action signals continued Robinson-Patman Act enforcement to protect consumers, small businesses The Federal Trade Commission secured changes to a partnership agreement between T-shirt manufacturer Gildan Activewear SRL and major wholesale T-shirt distributor S&S Holdings LLC that will protect small businesses and consumers from unfair and discriminatory pricing practices.View Press Release
As Studios Pour Billions Into Content, How Will We Watch?
Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others at least $15 billion. Don't look for this to slow down.
Why Microsoft Ditched The Cloud To Put AI On Its Laptop
Microsoft positioned its new 'Surface Laptop Ultra' to support creative work, image and video generation and local inference. What does this mean for platforms like Apple, Google, and Meta?