4,560 articles covering the AdTech ecosystem
The days of 'fake it 'til you make it' are coming to an end.
PMG never called itself an agency. Here’s why that matters now.
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.
TikTok is expanding beyond short-form video and into the audio world with the launch of TikTok Radio, a new collaboration with iHeartMedia that blends trending TikTok music, creator commentary, and viral culture into a broadcast and streaming format. Debuting during SXSW and now available on the iHeartRadio app and dozens of U.S. broadcast stations, the […] TikTok and iHeartMedia Bring Social Discovery to Audio first appeared on Street Fight.
MBC C&I’s AI Contents Lab is at Hong Kong FilMart with its most ambitious slate to date, anchored by “Raphael,” an 80-minute feature billed as one of the world’s first entirely AI-generated feature film, as the Seoul-based operation seeks to expand its international footprint and explore co-production opportunities. The company, which operates under Korean broadcaster […]
The company will soon open its fourth Meijer Grocery format and plans to add more locations.
Crunchyroll dropped the trailer for its upcoming “Sekiro” anime adaptation Monday ahead of the show’s panel at the SXSW Festival in Austin. Based on FromSoftware’s critically acclaimed 2019 action-adventure game “Sekiro: Shadows Die Twice,” which follows shinobi warrior Wolf on his quest to rescue his lord during Japan’s Sengoku period, the TV series is a […]
At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.
SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years debating what “premium video” really means. His answer: stop arguing and start measuring where people are actually looking. “We wanted [...]
For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, that era is definitively over. More Americans now watch television via streaming than through traditional linear broadcast. “Performance on CTV [...]
Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as an industry often talk about it as an inventory problem, but it’s very much an identity problem as well,” Alex [...]
"Despite extensive efforts, a viable solution to secure the company’s long-term financial stability and continued trading could not be reached," the company said.
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better. The post AI Search Barely Cites Syndicated News Or Press Releases appeared first on Search Engine Journal.
Marketers say experience gaps are stalling progression, finds NewtonX.
The company promoted Abby Cook to senior vice president of its new Own Brands division.
Chief Accounting Officer Saqib Baig will step into the role following the departure of Liz Coddington.
The distribution center, which supports its Nuuly rental brand, will accelerate its digital business and create gains in delivery and logistics.