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20,003 articles covering the AdTech ecosystem
Why your outreach fails before prospects even read it
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. The post Why your outreach fails before prospects even read it appeared first on MarTech.
Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @sejournal, @martinibuster
Google's John Mueller confirmed that most sites don't need to use a disavow file but if you need to be sure, do it. The post Google Says Disavow Links If You’re Conflicted And Need To Be Sure appeared first on Search Engine Journal.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse via @sejournal, @brookeosmundson
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse. The post AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse appeared first on Search Engine Journal.
NCT selects media agency ahead of 70th celebrations
Parenting charity appointments new agency from a shortlist of three.
Electric car brand Changan enters UK market with new media agency
Chinese carmaker enlists agency ahead of European sales push.
Aviva and Direct Line kick off review to consolidate media agencies
Pitch follows Aviva’s acquisition of Direct Line.
Jane Geraghty returns to Landor as global chief executive
Geraghty will also lead WPP Brand and Design as global CEO.
John Lewis enlists Daisy May Cooper to highlight what mums want for Mother’s Day
Saatchi & Saatchi created the social campaign.
Can we talk about whether fraudulent ads are the tech platforms' biggest problem?
Brands should be as concerned about the content alongside their ads as they are about the other advertisers.
digitalAudience Accelerates UK Expansion with Local Leadership
digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...] The post digitalAudience Accelerates UK Expansion with Local Leadership appeared first on ExchangeWire.com.
The Stack: Regulation Tightens as AI Redefines Media
This week saw regulators sharpen oversight of streaming and digital platforms, while AI, ecommerce, and leadership shake-ups continued to reshape the media and advertising landscape. In today’s MadTech Daily, we cover Amazon audiences shifting to Netflix, BBC floating iPlayer as [...] The post The Stack: Regulation Tightens as AI Redefines Media appeared first on ExchangeWire.com.
Marketing winners and losers of the week
Le Labo strikes deal with Equinox and Nike tops 'cool' list—plus, Meta Ray-Ban glasses targeted in user privacy investigation
Agency Brief—Gartner warns on agency AI, Geico CMO signals no pitch
This week, we’re digging into Gartner’s new warning on agencies’ AI platforms, plus Geico’s chief marketing officer provides an update on agency relationships.
AI ad of the week: ‘Energym’ is humanity’s dystopian fate in the age of artificial intelligence
A fake ad ponders a future in which human gym rats power AI and serve their tech bro overlords.
How to police your media agency’s spending—4 tactics marketers are using
A renewed focus on media transparency has increased the need for brands to check their agency partners.
Agencies’ new business playbook—tips for winning reviews in 2026
Actionable plays to win 2026 reviews: lead with social-first ideas, monetize AI integration, answer transparency on principal media buying and prove full-funnel impact.
How to keep fighting in advertising’s new era of disempowerment
We may have lost decades of progress in the industry, but there is still a path forward.
Ads of the Week: 13 Campaigns That Caught Our Eye, From NPR to Mr. Clean
NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.
Dame Annette King, Pioneering Ad Executive, Dies at 57
Tributes ring out for ‘irrefutable giant,’ who held leadership roles at Accenture Song, Publicis, and Ogilvy.
Rude Health reviews creative account
The brand has previously worked with Who Wot Why and BMB.
The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.