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20,003 articles covering the AdTech ecosystem
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
Skate Where The Puck Is Going; Malware, Malware, Everywhere
The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones. The post Skate Where The Puck Is Going; Malware, Malware, Everywhere appeared first on AdExchanger.
Comic: CTV Tracking
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: CTV Tracking appeared first on AdExchanger.
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […] The post Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo appeared first on AdExchanger.
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large? The post Paramount Skydance Is Trying To Buy WBD. Now What? appeared first on AdExchanger.
NanoClaw Creator Loses SEO Battle To Impostor Website via @sejournal, @MattGSouthern
NanoClaw's creator says Google ranks a fake website above his project's real site despite 18K GitHub stars, press coverage, and structured data setup. The post NanoClaw Creator Loses SEO Battle To Impostor Website appeared first on Search Engine Journal.
The X’s and O’s of Advertising During the Big Game
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
ADWEEK Commerce Advantage: Amazon and Walmart at the Top, While the Rest Battle for Scraps
The bigger are getting bigger in advertising and technology.
Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMO
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
What SMEC’s Data Reveals About AI Max Performance via @sejournal, @brookeosmundson
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.
Pitch Update: Tesco, Wendy's, Tinder, Aldi, Foot Locker, Bupa, William Hill, Care Bears and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Adland titan Dame Annette King dies at 57
Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.
10 creative campaigns to know about today
A museum’s campaign shrinks iconic photos to social feed size, and McDonald’s goes ultra-minimal in New Zealand billboards.
Watch the newest commercials from SoFi, Rhoback, T-Mobile and more
SoFi encourages viewers to “level up your finances with SoFi’s highly competitive APY.”
Luma AI’s AI Agents Promise to End the Multi-Tool Mess
The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.
Savannah Guthrie Visits Today Colleagues, NBC News Confirms Her Eventual Return
It's been more than one month since Nancy Guthrie was reported missing.
Week of Feb. 23 Cable News Ratings: Viewers Turn to Cable During Iran War
All three networks had over a million total viewers during primetime.
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.
How brands are measuring value across the entire customer journey
Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate […]
Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent. The post Will The Trade Desk Right-Size Its Margins? appeared first on AdExchanger.
Domino’s redefines celebrity meals in social-first campaign
Ahead of March Madness, the pizza brand is hoping influencers will drive sales.
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.
Why Google Discover Is No Longer Just For Publishers via @sejournal, @theshelleywalsh
Clara Soteras joins Shelley Walsh to explain how publishers and brands can use Google Discover strategically, and why relying on it alone is risky. The post Why Google Discover Is No Longer Just For Publishers appeared first on Search Engine Journal.
The Verified Source Pack Agents Trust First via @sejournal, @DuaneForrester
Technical SEO is evolving from crawl hygiene to truth packaging, and this article details the next infrastructure layer. The post The Verified Source Pack Agents Trust First appeared first on Search Engine Journal.