News
19,866 articles covering the AdTech ecosystem
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it's become a massive IRL moment for the creator economy.
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News
The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing […] The post EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News appeared first on AdExchanger.
Comic: Love At First Bid
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Love At First Bid appeared first on AdExchanger.
Roku Uses Its Q4 Earnings Call To Make The Case For AI
Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce the cost of content significantly over time,” Roku CEO Anthony Wood told investors during the company’s fourth quarter earnings call […] The post Roku Uses Its Q4 Earnings Call To Make The Case For AI appeared first on AdExchanger.
The Chatbot Ad Platform
OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after […] The post The Chatbot Ad Platform appeared first on AdExchanger.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.
Dentsu is replacing its CEO
Hiroshi Igarashi has been Dentsu’s president and global CEO since 2022.
5 PPC Strategies That Actually Boost Conversions in 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 PPC Strategies That Actually Boost Conversions in 2026 appeared first on Search Engine Journal.
Tracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Winter Olympics 2026 Ad Tracker: See the Biggest Commercials From Milano Cortina
The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.
Google Takes a Step Toward an Internet Built for AI Agents
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them.
Trump Tariffs Hit Pinterest’s Ad Revenues
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
Why fixing Kraft Heinz will test its new CEO more than splitting Kellogg did
Kraft Heinz’s moves to boost sales of some of its staple products—such as Capri Sun, macaroni and cheese, mayonnaise and Lunchables—have not been enough.
WPP’s Creative Agency Reorg Lands Too Little, Too Late
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% percent to around $370 as of today, a continuation of the wild ride the […] The post AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions appeared first on AdExchanger.
Jack Rubins, agency CEO who transformed Dorland, dies
'Consummate businessman' who was kind, beneath an 'intimidating exterior', and built one of UK's biggest agencies.
Pitch Update: Waitrose, Essity, Fever-Tree, McVitie's, Weight Watchers, Hyundai, Scottish Govt and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Wasabi gets food lovers feeling lucky with Lunar New Year experience
All Things, RCP and Unfinished created the campaign.
AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth
AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as chief executive officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. van de Wyer brings 25 years of experience [...] The post AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth appeared first on ExchangeWire.com.
The latest AI-powered martech news and releases
OpenAI races to prove it can turn 800 million users into a sustainable business — through ads, enterprise and even a slice of your scientific breakthrough. The post The latest AI-powered martech news and releases appeared first on MarTech.