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19,866 articles covering the AdTech ecosystem
Enablement platforms Highspot and Seismic announce merger
The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. The post Enablement platforms Highspot and Seismic announce merger appeared first on MarTech.
MNTN Had A Big First Year As A Public Company. What’s Next?
If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s Next? appeared first on AdExchanger.
Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.
From Performance SEO To Demand SEO via @sejournal, @TaylorDanRW
Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal.
The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer via @sejournal, @DuaneForrester
Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal.
13 creative campaigns to know about today
Chili’s debuts a Margarita of the Month Club, and Google marvels at Olympic moments with its “How Is It Possible?” campaign.
Submissions Open for ADWEEK Tech Stack Awards 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]
Is your B2B lead management engine built for today’s reality?
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. The post Is your B2B lead management engine built for today’s reality? appeared first on MarTech.
OpenAI and Google reveal competing visions for AI ads
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads appeared first on MarTech.
IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment
Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – February 12, 2026 – As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today … Continued The post IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment appeared first on IAB.
AppLovin CEO Suggests the Company’s Stock is Undervalued, Despite its Market Cap Massively Surpassing All Agency Holdcos Combined
Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for Read More
Absurdity clashes with cold reality in striking ads about preventing injuries
Tom Kuntz and Rodrigo Prieto craft spots with whiplashing tones for One23West’s new campaign in Canada.
Marketing owns customer data and the risks that come with it
Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.
B2B marketing on Instagram: What you need to know
For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that. The post B2B marketing on Instagram: What you need to know appeared first on MarTech.
Programmatic’s Next Era: Clarity Is The New Currency
Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.
WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan via @sejournal, @martinibuster
WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.
Movers & Shakers: Dentsu, Publicis, Digitas, Haleon, D&AD, Ebiquity, Teads and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Former Mindshare and Mediacom CEO Mark Heap joins Aperto Partnership
He previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China.
In Pictures: Campaign A List party 2026
More than 100 of adland's greats – Faithfuls and Traitors – gathered last night to celebrate the 2026 edition of the Campaign A List.
Former Impero creative director Elliott Starr launches ‘AI-augmented’ studio
Belief Studio will become part of Form Productions.
Adam & Eve\TBWA hires Luke Till and Lawrence Bushell as creative directors
The pair join from BBH London.
Pick of the Week: Claude trains its Super Bowl ads on discomfort
Campaign asks AI agent Claude for some help writing Pick of the Week.
Channel 4 Expands Third-Party Platform Push with Video Podcasts on Spotify
As younger audiences become harder to reach on linear TV, broadcasters have been stepping up their efforts to reach those viewers on third-party video platforms. So far most of that strategy has been focused on YouTube, a move that has delivered significant extra reach and viewership for the UK broadcasters, as VideoWeek reported last year. Read More
Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets
Teads, the global media platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. They will serve as [...] The post Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets appeared first on ExchangeWire.com.