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19,866 articles covering the AdTech ecosystem
2026 Small Agency Awards entry guide—categories, pricing, timeline
A step-by-step guide to entering the 2026 Ad Age Small Agency Awards, including eligibility, categories, deadlines, fees, new additions and a quick entrant checklist.
CMO Moves—Microsoft beefs up AI marketing team and Canva hires its first B2B chief marketer
Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.
The top 5 celebrity brand collabs you need to know about right now
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Gen Z is reclaiming 2016—how brands can participate without giving them the ‘ick’
Why emotional resonance beats mimicking old aesthetics for Gen Z marketing.
Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices
In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices. The post Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices appeared first on ExchangeWire.com.
xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange
xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...] The post xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange appeared first on ExchangeWire.com.
Publicis hires former WPP Studio X global chief operating officer Sean Palmer
Palmer relocates to London after 20 years at rival WPP.
Amazon Ads unveils ‘Creative Agent’ chatbot to create ads
Tool can support ideation, scriptwriting, images and music.
Overheard at the Digiday AI Marketing Strategies event
Marketers, brands, and tech companies chat in-person at Digiday's AI Marketing Strategies event about internal friction, how best to use AI tools, and more.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules
TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules appeared first on AdExchanger.
When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising
For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […] The post When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising appeared first on AdExchanger.
Lunar New Year 2026: The Opportunities and Challenges for Advertisers
With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about. As the holiday approaches, what should advertisers consider? In just over three weeks, China’s Spring Festival, [...] The post Lunar New Year 2026: The Opportunities and Challenges for Advertisers appeared first on ExchangeWire.com.
Retargeting Has Found Its Way to the Chatbots
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.
Week of Feb. 2 Cable News Ratings: Fox News Only Network to Grow
Fox News had its highest-rated week in total viewers and the demo since September 2025.
What The Data Shows About Local Rankings In 2026 [Webinar] via @sejournal, @hethr_campbell
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.
Super Bowl 2026 ads showed what works (and doesn’t) on the big stage
The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.
CMO Job Moves Database
Find details on the latest chief marketing officer hires in this database, exclusive to Ad Age All Access subscribers.
Workday CMO Emma Chalwin on Humanizing B2B Marketing
Plus, why acquiring new customers are not the best way to growth.
Week of Feb. 2 Evening News Ratings: World News Tonight Leads
NBC's Nightly News was the only broadcast with viewership gains in both measured categories.