Anthony Katsur
CEO at IAB Tech Lab
Leading IAB Tech Lab's standards development and cross-industry collaboration on ad fraud prevention, privacy compliance, and measurement innovation.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Anthony Katsur is CEO at IAB Tech Lab, where he leads the development of industry standards and technical frameworks that address critical challenges in digital advertising. He has driven widespread adoption of ads.txt and sellers.json to combat ad fraud and improve supply chain transparency, guided the industry's technical response to third-party cookie deprecation through privacy-preserving frameworks, and overseen the Open Measurement SDK for standardized measurement across mobile and CTV. Previously, he served as Chief Revenue Officer at Sonobi.
Chief Revenue Officer
Sonobi (2019-2021)
SVP, Platform Solutions
Nexstar Digital (2018-2019)
- Bachelor's Degree, State University of New York
- Led IAB Tech Lab's expansion of the ads.txt and sellers.json standards, driving widespread industry adoption to combat ad fraud and improve supply chain transparency
- Guided IAB Tech Lab's technical response to third-party cookie deprecation, including development of privacy-preserving identity and measurement frameworks
- Oversaw development of the Open Measurement SDK, enabling standardized viewability and brand safety measurement across mobile and CTV environments
- Positioned IAB Tech Lab as the central convening body for cross-industry collaboration on privacy compliance under GDPR, CCPA, and emerging global regulations
- Regular contributor to IAB Tech Lab blog and industry whitepapers on programmatic standards
- Op-eds in AdExchanger and Digiday on privacy, identity, and supply chain topics