Apoorva Govind
Apoorva Govind is a data and AI product leader known for her work at Samba TV, where she has helped shape the company's data products and artificial intelligence capabilities in the connected TV and streaming measurement space. Her work sits at a critical intersection in modern AdTech — bridging first-party TV viewership data with programmatic advertising infrastructure to enable more precise audience targeting and cross-screen measurement for brands and agencies. Prior to her role at Samba TV, Govind built experience across data science and product functions, developing expertise in machine learning applications for media and advertising use cases. She has been recognized as a rising voice in the AdTech community, particularly around the application of AI to audience intelligence and the evolving landscape of identity and measurement in a post-cookie environment. Govind is also known for her commitment to diversity and inclusion in technology, having been involved in initiatives supporting women in data science and AI. Her profile reflects a broader trend of data scientists and ML practitioners moving into product leadership roles within AdTech, bringing technical rigor to product strategy.
Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026
AI-drafted from public sources3 sources cited
- Years in industry
- 8 years
Bio
Apoorva Govind is a data and AI product leader known for her work at Samba TV, where she has helped shape the company's data products and artificial intelligence capabilities in the connected TV and streaming measurement space. Her work sits at a critical intersection in modern AdTech — bridging first-party TV viewership data with programmatic advertising infrastructure to enable more precise audience targeting and cross-screen measurement for brands and agencies. Prior to her role at Samba TV, Govind built experience across data science and product functions, developing expertise in machine learning applications for media and advertising use cases. She has been recognized as a rising voice in the AdTech community, particularly around the application of AI to audience intelligence and the evolving landscape of identity and measurement in a post-cookie environment. Govind is also known for her commitment to diversity and inclusion in technology, having been involved in initiatives supporting women in data science and AI. Her profile reflects a broader trend of data scientists and ML practitioners moving into product leadership roles within AdTech, bringing technical rigor to product strategy.
Career
Director of ProductCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Degree in Engineering or Computer Science (specific institution not confirmed)
Speaking topics
Recognition
Notable achievements
- Led AI and data product initiatives at Samba TV contributing to its position as a leading CTV measurement platform
- Recognized as a rising leader in AdTech data and AI product development