Chris Bruderle

VP, Industry Insights & Content Strategy at IAB

Translating digital advertising data and industry trends into strategic insights for the marketing and media community

Thought LeaderNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Chris Bruderle is VP, Industry Insights & Content Strategy at IAB, where he leads research and content initiatives that help shape industry understanding of digital advertising trends and strategy. He brings deep product expertise from his prior roles at Basis Technologies (formerly Centro), where he served as Senior Director of Product Management, and earlier as a Product Manager at Centro, developing media automation and programmatic solutions for agencies and brands.

Previous Roles

Senior Director, Product Management

Basis Technologies (formerly Centro) (~2018-2022)

Product Manager

Centro (~2014-2018)

Expertise

Programmatic AdvertisingDigital Video AdvertisingMedia AutomationIndustry Research & InsightsContent StrategyAd Tech Product ManagementAgency Technology SolutionsDigital Advertising Trends

Notable Achievements

Led research and content initiatives at IAB including the 2025 Digital Video Ad Spend & Strategy Report
Drove product development for media automation and programmatic solutions at Basis Technologies (formerly Centro) serving agencies and brands

Speaking Topics

Digital video advertising trends and spendProgrammatic advertising strategyDigital advertising industry insightsMedia automation for agencies and brands

Publications

2025 Digital Video Ad Spend & Strategy Report (IAB)

Connections