George Cheeks

George Cheeks is Chair of TV Media at Paramount, a Skydance Corporation, where he oversees one of the most expansive portfolios in American television — including CBS, Nickelodeon, MTV, Comedy Central, BET, and their associated studios. In this role, he is a central figure in navigating the industry's transformation from traditional linear broadcasting to streaming and digital-first advertising models, with significant influence over how major brands reach audiences across Paramount's vast network of properties. His leadership encompasses both content strategy and the commercial infrastructure that underpins Paramount's advertising revenue at scale. Cheeks rose through the ranks of the entertainment and media industry over more than two decades, holding senior roles at NBCUniversal before joining CBS. He served as President and CEO of CBS Entertainment Group, where he was credited with stabilizing and reinvigorating the network's creative direction and business performance. His tenure at CBS demonstrated a consistent ability to balance creative programming ambitions with the commercial imperatives of a major broadcast network, including upfront advertising sales and multiplatform distribution strategies. Following the Skydance-Paramount merger, Cheeks assumed the expanded Chair, TV Media role, reflecting his standing as a trusted operator capable of integrating legacy broadcast assets with evolving streaming and digital advertising ecosystems. A Harvard Law School graduate, he brings a legally rigorous and strategically disciplined approach to complex media negotiations, talent relationships, and the regulatory landscape shaping modern television advertising.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026