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Jackelyn Keller

Operator

Jackelyn Keller is a senior commercial and marketing executive whose career spans the core pillars of modern advertising technology — audience measurement, connected TV, and programmatic advertising. As Chief Commercial Officer of Marketecture Media since April 2026, she leads the commercial strategy for the industry media and intelligence platform that covers the ad-tech ecosystem, bringing a practitioner's perspective to a company that serves advertising and marketing professionals. Keller's career reflects a progression through some of the most influential companies in ad measurement and digital advertising. As CMO of Comscore, she led marketing for one of the industry's foundational audience measurement and cross-platform analytics businesses. Prior to that, she held senior roles at Samsung Ads, the connected TV and data-driven advertising arm of Samsung, and at Quantcast, the programmatic advertising and audience intelligence platform — giving her hands-on experience across CTV, data, and programmatic buying. Her blend of brand marketing leadership and deep operational knowledge of ad-tech platforms positions her as a commercially minded executive who understands both the sell side and the measurement layer of the advertising industry. At Marketecture Media, she applies that expertise to drive growth for a media brand dedicated to making the complex ad-tech landscape more accessible to industry professionals.

Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026

Role
Chief Commercial Officer
Based
United States
Connections
4

AI-drafted from public sources8 sources cited

Years in industry
15 years

Bio

Jackelyn Keller is a senior commercial and marketing executive whose career spans the core pillars of modern advertising technology — audience measurement, connected TV, and programmatic advertising. As Chief Commercial Officer of Marketecture Media since April 2026, she leads the commercial strategy for the industry media and intelligence platform that covers the ad-tech ecosystem, bringing a practitioner's perspective to a company that serves advertising and marketing professionals. Keller's career reflects a progression through some of the most influential companies in ad measurement and digital advertising. As CMO of Comscore, she led marketing for one of the industry's foundational audience measurement and cross-platform analytics businesses. Prior to that, she held senior roles at Samsung Ads, the connected TV and data-driven advertising arm of Samsung, and at Quantcast, the programmatic advertising and audience intelligence platform — giving her hands-on experience across CTV, data, and programmatic buying. Her blend of brand marketing leadership and deep operational knowledge of ad-tech platforms positions her as a commercially minded executive who understands both the sell side and the measurement layer of the advertising industry. At Marketecture Media, she applies that expertise to drive growth for a media brand dedicated to making the complex ad-tech landscape more accessible to industry professionals.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Audience MeasurementConnected TV AdvertisingProgrammatic AdvertisingAd TechnologyB2B MarketingCommercial StrategyCross-Platform AnalyticsMedia Intelligence

Speaking topics

Audience Measurement and CurrencyConnected TV and Streaming AdvertisingProgrammatic Advertising StrategyAd Technology Landscape

Recognition

Notable achievements

  • Appointed Chief Commercial Officer of Marketecture Media in April 2026, joining the ad-tech industry media platform at a senior leadership level
  • Served as CMO of Comscore, one of the advertising industry's leading audience measurement and cross-platform analytics companies
Connection details