James Wilby
James Wilby leads AV trading at Dentsu, where he oversees audiovisual media investment strategy across the agency network's client base. He has been a vocal advocate for connected TV's commercial effectiveness, arguing that the industry underestimates CTV's ability to drive short-term sales outcomes — a perspective he has shared publicly in trade media including VideoWeek. His work sits at the intersection of traditional broadcast trading and the rapidly evolving streaming and CTV landscape.
Last updated Oct 11, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
James Wilby leads AV trading at Dentsu, where he oversees audiovisual media investment strategy across the agency network's client base. He has been a vocal advocate for connected TV's commercial effectiveness, arguing that the industry underestimates CTV's ability to drive short-term sales outcomes — a perspective he has shared publicly in trade media including VideoWeek. His work sits at the intersection of traditional broadcast trading and the rapidly evolving streaming and CTV landscape.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Publicly articulated the buy-side case for CTV's short-term sales effectiveness in trade press coverage by VideoWeek