Jay Prasad

Jay Prasad is a seasoned AdTech executive recognized for his deep expertise in data strategy, identity resolution, and the evolving programmatic landscape. As Chief Strategy Officer at LiveRamp, he plays a central role in guiding the company's strategic direction around data connectivity, clean rooms, and privacy-safe data collaboration — areas that have become foundational to modern digital advertising as third-party cookies phase out. His work at LiveRamp has positioned him as a key voice in the industry's transition toward durable identity solutions and interoperable data ecosystems. Prior to LiveRamp, Prasad held senior roles at companies including VideoAmp and TheTradeDesk, where he contributed to the development of advanced TV measurement and programmatic buying strategies. His career spans over 15 years across the AdTech and MarTech sectors, giving him a broad perspective on how data, technology, and media intersect. He has been involved in shaping industry standards and partnerships that influence how advertisers and publishers transact in a privacy-first environment. Prasad is a frequent presence at major industry conferences such as Cannes Lions, IAB Annual Leadership Meeting, and Advertising Week, where he speaks on topics including data clean rooms, identity, and the future of addressability. His influence spans both the operational and thought-leadership dimensions of AdTech, making him a respected figure among buy-side, sell-side, and technology stakeholders alike.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026