Justin Choi
Justin Choi is best known as the founder and CEO of Nativo, a leading native advertising technology platform that enables publishers and advertisers to programmatically deliver and scale native content experiences. Since founding the company, Choi has positioned Nativo as a critical infrastructure layer in the publisher monetization stack, helping media companies move beyond display advertising toward content-driven formats that drive deeper audience engagement. His work has made him one of the most recognized operators in the native advertising space. Choi has been an active voice in shaping industry standards around native advertising, participating in initiatives through organizations like the Interactive Advertising Bureau (IAB) to define what native advertising means and how it should be measured. Under his leadership, Nativo has grown to work with hundreds of premium publishers and thousands of brands, offering tools for content amplification, programmatic native, and audience engagement analytics. His focus on the publisher side of the ecosystem has distinguished Nativo from demand-centric competitors. Beyond building Nativo, Choi has been a frequent speaker at major AdTech and media industry conferences, advocating for native advertising as a sustainable and user-friendly alternative to interruptive ad formats. His perspective on the future of content monetization and the role of native formats in a post-banner advertising world has made him a sought-after voice on publisher strategy and the evolving digital media landscape.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 15 years
Bio
Justin Choi is best known as the founder and CEO of Nativo, a leading native advertising technology platform that enables publishers and advertisers to programmatically deliver and scale native content experiences. Since founding the company, Choi has positioned Nativo as a critical infrastructure layer in the publisher monetization stack, helping media companies move beyond display advertising toward content-driven formats that drive deeper audience engagement. His work has made him one of the most recognized operators in the native advertising space. Choi has been an active voice in shaping industry standards around native advertising, participating in initiatives through organizations like the Interactive Advertising Bureau (IAB) to define what native advertising means and how it should be measured. Under his leadership, Nativo has grown to work with hundreds of premium publishers and thousands of brands, offering tools for content amplification, programmatic native, and audience engagement analytics. His focus on the publisher side of the ecosystem has distinguished Nativo from demand-centric competitors. Beyond building Nativo, Choi has been a frequent speaker at major AdTech and media industry conferences, advocating for native advertising as a sustainable and user-friendly alternative to interruptive ad formats. His perspective on the future of content monetization and the role of native formats in a post-banner advertising world has made him a sought-after voice on publisher strategy and the evolving digital media landscape.
Career
Founder & CEO
Nativo (formerly known as RealPage Media) · 2010-present