Nativo

A leading specialist native advertising platform serving premium publishers and brand advertisers, now operating within Life360's broader audience and data ecosystem.

Founded in 2010, Nativo is a leading native advertising platform that connects brands and publishers through a technology-driven marketplace for content-based advertising. The platform enables advertisers to distribute branded content at scale across a network of premium publishers, using native ad formats that match the look, feel, and function of the surrounding editorial environment. Nativo's technology powers the full lifecycle of native advertising — from content creation and distribution to targeting, measurement, and optimization. For publishers, Nativo provides tools to implement and monetize native ad units without disrupting the user experience, offering header bidding integrations and programmatic demand access. For brands and agencies, the platform offers content amplification, audience targeting, and performance analytics that go beyond traditional display metrics to measure engagement and content consumption. Nativo has built a significant footprint across premium digital media properties, positioning itself as a specialist in the native and content advertising segment. Nativo is now part of Life360, the family safety and location-sharing platform, following an acquisition that expands Life360's advertising and data monetization capabilities. This combination gives Life360 a direct-sold and programmatic native advertising infrastructure, while Nativo gains access to Life360's large first-party audience data. Nativo continues to operate as a distinct platform within the Life360 portfolio.